"RuffRuff Reservation Sales" supports the reduction of opportunity losses that occur at times such as out-of-stock, new product sales, and backorders.
It can be set up easily with no code and 3 steps, and supports Japanese.
You can register unlimited pre-order items and accept unlimited pre-orders.Source: RuffRuff pre-order
In this article, we will explain the benefits of introducing a favorite function (wishlist) to your Shopify store. We'll also show you how to implement the Favorites feature, as well as recommended Shopify apps.
What is the Favorites function (Wishlist)?
The favorite function is a function that allows customers to register and manage products in the shop as a "personal list". Other names include "wish list," "wishlist," and "bookmark."
By using the favorites function, you can register items that you are interested in but do not want to buy now.
It is also useful for registering regularly purchased items such as daily necessities so that you can revisit the shop regularly and purchase again.
Recently, by creating a "wish list" of products that you want, and sharing and publishing the page URL of the wish list (wish list) on anniversaries and celebrations, The number of ways to use it, such as having someone buy it as a gift from a third party, has also increased.
Advantages of introducing the favorite function (wish list)
The benefits of introducing the favorite function are as follows.
- lead to increased sales
- Increased revisit rate/migration rate
- Can be used to understand customer needs
- Inventory management made easy
- Conduct effective email marketing
I will explain each in detail.
lead to increased sales
The Favorites function reduces the effort of searching for products when revisiting the shop, which leads to a reduction in opportunity losses such as "leaving without being able to find the desired product".
In addition, by sharing and publishing the "wish list" with third parties, it is possible to encourage consumption such as gifts from third parties.
Increased revisit rate/migration rate
Customers often add products to their favorites for the purpose of purchasing them at a later date, which leads to an increase in the rate of repeat visits to the shop.
In addition, in order to create a favorite list, it will lead to actions such as checking the entire shop, so you can expect an improvement in the number of visitors.
Another way to increase conversion rates on your Shopify store is with tag lists. The article below introduces the benefits of using the tag list in Shopify and how to display the tag list. Please refer to us.
Advantages of using Shopify tags | How to display the tag list
Can be used to understand customer needs
By investigating the products that are frequently registered as favorites, it is possible to understand which products are popular with customers.
Inventory management made easy
As mentioned above, it is possible to grasp which products are popular, so it can be used for inventory management as it is.
Conduct effective email marketing
By notifying customers who have registered the product as their favorites by e-mail at the timing of stock arrival or advantageous sale, you can expect more effect than sending an appealing e-mail to an unspecified number of people.
For more information on email marketing, please refer to the article below.
What are the benefits of email marketing? Introducing Shopify's email delivery app
How to Bring Favorites to Shopify
Here's how to use the Favorites feature
- Use Shopify Themes with Favorites Feature
- Customize source code
- Install the Shopify app
I will explain each in detail.
Use Shopify Themes with Favorites Feature
First, how to use Shopify themes.
Some Shopify themes support the favorite function, so it is possible to realize the favorite function by searching for a compatible theme and purchasing the theme.
I also investigated, but I could not find a compatible theme on the Shopify theme store.
However, we have found some compatible themes on overseas services that sell Shopify themes, so we will introduce them.
The advantage of Shopify theme is that it can be introduced without programming knowledge and that once you purchase it as a one-time purchase, you will not be charged after that.
On the other hand, the disadvantages are ``it takes time to find a Shopify theme'', ``even if it is cheap, it costs more than tens of dollars'', and ``there is no freedom in design''.
Customize source code
Next is how to customize the source code.
It is also possible to implement the Favorites feature by customizing the source code of the Shopify theme you are using.
The advantage of implementing it yourself is that "the degree of freedom in design is high" and "the cost is not incurred if you implement it yourself".
On the other hand, the disadvantages are that it takes time to implement and requires programming knowledge.
Install the Shopify app
Finally, how to install the Shopify app.
You can find many Shopify apps by searching for "WishList" in the Shopify App Store.
The advantages of installing the Shopify app are that it can be easily introduced without programming knowledge, that there is more freedom in design than with Shopify themes, and that the latest functions can always be used.
On the other hand, the disadvantage is that there is a monthly fee.
Best Shopify Apps for Favorites Feature
The Shopify apps that can introduce the favorite function are as follows.
- Wishlist Plus
- FAVS Wishlist Bar
- Wishlist Hero
- Wishlist Pro
- Smart Wishlist
- Rakuraku Favorites | Reteria wishlist
I will introduce each in detail.
Wishlist Plus
The most popular of the Shopify apps in the Favorites feature.
Guest users can also create a favorite list, and it is also possible to publish the favorite list to third parties as a wish list. In addition, various notifications such as "inventory notification, price reduction notification, coupon notification, automatic notification" regarding favorite products are possible.
It can work with various mail apps, such as Mailchimp, Klaviyo, ReSci, Sailthru, Bronto, Dotmailer.
Wishlist Plus Pricing Plan
| plan name | price | content |
|---|---|---|
| FREE | free | Cordless and easy setup Wishlist 100/month Buy later 20/month Share Wishlist Up to 5000 sessions/month Lifetime free |
| STARTER | $14.99/month | Wishlist ReminderWishlist up to 1000/monthBuy later 100/monthDetailed reports Create multiple wishlistsNon-English language support Up to 10,000 sessions/month |
| PRO | $49.99/month | Integration with Klaviyo Wishlist up to 10,000 items/month Buy later 1,000 items/month Price reductions, restock emails Own brand up to 50,000 sessions/month |
| PREMIUM | $99.99/month | JS/REST API Supported Wishlist Up to 50,000/month Buy Later 5,000/month Custom Email Templates Up to 100,000 sessions/month *Contact us to increase volume |
FAVS Wishlist Bar
FAVS Wishlist Bar is a Shopify app that is relatively inexpensive among your favorite apps. In addition to the basic function of registering favorites, you can also customize the design of the favorite button and favorite bar (list of products registered as favorites).
Favs Wishlist Bar Pricing Plans
| plan name | price | content |
|---|---|---|
| FREE | free | 100 wishlists/month Guest (non-member) wishlist bar and button customization insight data |
| FAVS 1K | $9.95/month | 1,000 wishlists/month Guests (non-members) Wishlist bar and button customization Automatic reminder emails Insight data |
| FAVS 10K | $39.95/month | 10,000 wishlists/month Guests (non-members) Wishlist bar and button customization Automatic reminder emails Insight data |
| FAVS 50K | $79.95/month | 50,000 wishlists/month Guests (non-members) Wishlist bar and button customization Automatic reminder emails Insight data |
Wishlist Hero
Wishlist Hero is the second most popular Shopify app after Wishlist Plus among your favorite apps. It can be said that it is a Shopify app with abundant functions and a good cost performance compared to Wishlist Plus.
Wishlist Hero pricing plans
| plan name | price | content |
|---|---|---|
| FREE | free | Set up with no code 500 wishlists/month Share wishlist by email Share wishlist on SNS Detailed report |
| SILVER | $14/month | All features of the FREE plan Custom branding up to 1,000 wishlists/month FB integration reminder email (out of stock, price drop) function JS API |
| GOLD PLUS | $17/month | All features of the SILVER plan Up to 5,000 wishlists/month Custom ESP, Mailchimp, SendGrid, Klaviyo, OmniSend integrations REST APIs |
| PLATINUM | $29/month | All features of the GOLD PLUS plan Maximum 10,000 wishlists/month *Contact us for additional wishlists and CRM integration |
Wishlist Pro
Wishlist Pro is a relatively inexpensive Shopify app among our favorite apps.
For $1.95/month, you can create unlimited favorites lists and view monthly analytics reports.
Wishlist Pro Pricing
$1.95/month
* Trial period 7 days
Smart Wishlist
Smart Wishlist is another relatively inexpensive Shopify app among our favorite apps.
It has more functions than Wishlist Pro, you can create multiple favorite lists, automatically send reminder emails based on your favorite list, embed FB pixel code and apply it to advertisements. In addition, it seems that Javascript API and REST API are also open, so advanced customization is possible.
Smart Wishlist Pricing
$4.99/month
* Trial period 60 days
Rakuraku Favorites | Reteria wishlist
A favorite app developed by a Japanese company.
It can be easily introduced with no code, and you can flexibly customize the design such as favorite button color and text, hover color, top and bottom margins, etc.
Easy favorite price
$14.99/month
* Trial period 7 days
lastly
In the article below, in addition to the Shopify app that allows you to add your favorite function (wishlist function), we introduce various recommended apps by genre such as "attracting customers", "increasing sales", and "expanding blog posts". Please refer to us.
