When running an online store, customizing your thank you page is a very important way to boost customer satisfaction. The thank you page is the first page customers see after completing a purchase, and expressing your gratitude here can help build brand trust. It can also lead to repeat purchases and additional sales. This article explains in detail how to customize your thank you page and its benefits.
The blog article below introduces how to customize your checkout page and recommended apps. Please use it as a reference.
What Is a Thank You Page?
A thank you page is the page displayed to a customer after completing a purchase on your online store. This page serves the important role of letting the customer know the purchase was completed successfully and expressing gratitude. On Shopify, the order status page corresponds to the thank you page. It's also sometimes called the order confirmation page or purchase completion page.
Benefits of Customizing Your Thank You Page
The thank you page is an important touchpoint after a customer completes a purchase. Customizing this page has many benefits, not only improving the customer experience but also contributing to business growth. Below are some specific benefits of customizing your thank you page.
Can Improve Customer Satisfaction
Conveying your brand's gratitude on a personal level makes customers feel like they're special. Displaying a message that includes the customer's name, or a special offer based on their purchase history, increases customer satisfaction. Adding post-purchase support information or links to an FAQ also lets customers quickly resolve questions, improving satisfaction.
Can Drive Cross-Selling and Upselling
Introducing related products or recommended items to existing customers on the thank you page can lead to additional sales. This makes it possible to maximize sales from a single visit.
Can Acquire New Reviews and Followers
Requesting a review of the purchase experience can help you acquire new reviews, and asking customers to register on LINE or follow your social media accounts can help you acquire new friends and followers.
The blog article below introduces the benefits of adding a review feature to Shopify and recommended review apps. Please use it as a reference.
Can Reduce Inquiries
Clearly displaying order details, tracking information, and delivery dates can reduce inquiries about orders and shipping. Setting up an FAQ link related to the product can also reduce product-related inquiries.
Can Understand Customer Behavior
By using analytics tools embedded on the thank you page, you can track what actions customers take. This data is useful for future marketing strategy and site improvements.
The blog article below introduces how to add Google Analytics 4 and the heatmap tool "Clarity," both essential for understanding customer behavior, to Shopify. Please use it as a reference.
Can Gather Genuine Feedback from Buyers
Displaying a survey form on the thank you page lets you gather important marketing information, such as why the customer made the purchase, or conversely, what points were confusing or what was the deciding factor in their purchase.
Since it's right after completing a purchase, you can get fresh opinions and impressions about the experience.
The blog article below introduces recommended apps for post-purchase surveys. Please use it as a reference.
How to Customize Your Thank You Page
Use the Checkout and Accounts Editor
The checkout and accounts editor is found in the Settings section of the Shopify admin, under "Settings > Checkout."
There isn't much you can customize with the checkout and accounts editor, but you can insert a logo image and customize the background and button colors.
Reference page: Use the Checkout and Accounts Editor | Shopify Help Center
Use Order Status Page Additional Scripts
Order status page additional scripts are found in the Shopify admin under "Settings > Checkout." You can insert scripts such as Google Tag Manager into the order status page. However, this is currently deprecated, so use it only if absolutely necessary.
Use a Shopify App
Finally, there's the option of using a Shopify app. By using a Shopify app that can customize your thank you page, you can make a wide range of customizations, such as displaying banners, showing recommended products, or displaying coupons. We introduce these Shopify apps in more detail below in "Shopify Apps Useful for Customizing Your Thank You Page," so please use them as a reference.
How to Check the Thank You Page a Buyer Actually Sees
Here's how to check the thank you page a customer actually saw after making a purchase.
- Go to Shopify > Orders
- Click the order for the customer you want to check
- Click "More actions" at the top right of the screen
- Click "View order status page"
* You may be asked to enter the customer's email address or order number, in which case you can gain access by entering the information listed in the order details.
Shopify Apps Useful for Customizing Your Thank You Page
Sankusu
Sankusu is a Shopify app that can customize your Shopify store's thank you page. It can be implemented with no code — using app blocks, you can display text, images, and videos, and you can even show different content based on conditions like customer information or purchased products. You can choose from monthly, annual, or one-time payment plans, allowing flexible use tailored to your store's needs.
The blog article below covers Sankusu's features, recommended functions, and setup in more detail. Please use it as a reference.
Pricing Plans for Sankusu
All plans include access to all features.
| Plan Name | Basic (Monthly) | Pay Annually | Pay Onetime |
|---|---|---|---|
| Price | $5 / month | $54 / year | $200 |
| Other | Up to a 14-day free trial* | 10% off the monthly price Up to a 14-day free trial* |
Free updates |
*Free trial period: 7 days from installation + 7 days from plan selection
Checkout Blocks
Checkout Blocks is a native Shopify page extension app. Using this app, stores on all plans can customize their thank you page and order tracking page. In addition, stores on the Plus plan can also extend the checkout page itself.
Checkout Blocks was acquired by Shopify in 2024, and the Starter Plan, which was originally $99/month, is now offered for free to stores on the Plus plan.
Then, as of Shopify Editions Winter 2025 (December 11, 2024), customizing the thank you page and order tracking page became available for free to stores on all plans.
The blog article below introduces Checkout Blocks's features and how to use it. Please use it as a reference.
Pricing Plans for Checkout Blocks
Free
Ato Pura
Ato Pura is a Shopify app that can customize your checkout page and thank you page. Thank you page customization is available starting from the free plan, while checkout page customization requires a paid plan. On the checkout page, it can also automatically hide payment methods based on conditions.
The blog article below introduces Shopify apps that can automatically hide payment methods on the checkout page. Please use it as a reference.
Pricing Plans for Ato Pura
| Plan Name | Price | Features |
|---|---|---|
| FREE | Free | ・Order status (thank you page) customization |
| BASIC | $9/month | ・Order status (thank you page) customization ・Product listings on the upsell page (post-purchase) |
| ADVANCED | $99/month | ・Order status (thank you page) customization ・Product listings on the upsell page (post-purchase) ・Payment and shipping customization |
| PLUS | $199/month | ・Order status (thank you page) customization ・Product listings on the upsell page (post-purchase) ・Payment and shipping customization ・Checkout page customization (*Available to Shopify Plus merchants only) |
39Editor
39Editor is a Shopify app specialized in thank you page customization. It can also display different content based on purchased products or customer information. It's also relatively affordable, at $5/month.
Pricing Plans for 39Editor
$5/month
ReConvert Upsell & Cross Sell
ReConvert Upsell & Cross Sell is a globally popular Shopify app for customizing your thank you page and checkout page. You can customize your pages with drag-and-drop in the editor. You can also check analytics data afterward to see whether your page customizations actually had an effect.
If you're considering upsell or cross-sell initiatives on Shopify, please also refer to the blog article below.
Pricing Plans for ReConvert Upsell & Cross Sell
| Plan Name | Price | Order Limit | Key Features |
|---|---|---|---|
| Upsell Premium | $4.99/month Transaction fee: 0.75% of sales through the app |
Up to 49 orders/month | ・One-click upsell ・Post-purchase funnel editor ・Thank you page editor ・All add-on features |
| Upsell Premium Pro | $7.99/month Transaction fee: 0.75% of sales through the app |
Up to 99 orders/month | ・One-click upsell ・Post-purchase funnel editor ・Thank you page editor ・All add-on features |
| Upsell Enterprise | $14.99/month Transaction fee: 0.75% of sales through the app |
Up to 199 orders/month | ・One-click upsell ・Post-purchase funnel editor ・Thank you page editor ・All add-on features |
Gojiberry
Gojiberry is a customer survey tool for Shopify store owners that's easy to use from setup through ongoing operation, letting you conduct customer surveys with ease.
You can run post-purchase surveys on the thank you page. You can also display surveys on your store, or share survey links or QR codes via email or social media to conduct surveys with pre-purchase customers as well.
The blog article below introduces Gojiberry's features, pricing plans, and setup method in more detail. Please use it as a reference.
Pricing Plans for Gojiberry
| Plan Name | Price | Details |
|---|---|---|
| Free | Free | ・Up to 100 responses ・Unlimited survey creation ・Pre- and post-purchase surveys ・Conditional branching logic ・Design customization ・Survey link/QR code creation ・Multilingual support for cross-border e-commerce & Japanese customer support ・Product recommendation quiz |
| Gojiberry Plus | $15/month or $144/year (20% savings) | ・Unlimited responses ・Hide logo ・Add images to surveys ・Display to specific customer segments ・Dedicated support representative (Japanese support available) ・Everything in the Free plan |
In Closing
The thank you page is an important tool for making the most of your final touchpoint with the customer. Customizing it properly can improve customer satisfaction, expand sales through cross-selling and upselling, and enable effective feedback collection. What's more, using Shopify's built-in editor, additional scripts, or Shopify apps makes it easy to create a thank you page that matches your own preferences. Take this opportunity to revisit your own thank you page and make it more appealing.
Finally, this article introduced Shopify apps for customizing your thank you page, but the blog article below introduces various recommended apps by category, including "customer acquisition," "sales growth," and "blog post extension." Please use it as a reference.
