Our Editorial Process
At Tsun Inc., our writing team creates article content in collaboration with our specialist teams, marketing and development. This page walks through the process an article goes through before it is published.
What we value in every article
We aim to explain difficult e-commerce and marketing terms, and how everything works from building a store through to selling, in a way that readers new to the topic can follow.
Gently
We write in words that readers new to e-commerce and Shopify can understand.
Clearly
We explain terms and mechanisms in the order they come up, from building a store through to selling.
Accurately
We publish only articles that have passed our specialist teams’ content review.
The teams behind our articles
Two teams, each with its own role, work together to create every article.
Writing team
Thinks about what readers need to take away and writes each article in clear, accessible language.
Specialist teams
Our marketing and development teams check every fact, drawing on their experience in store development and marketing support.
How an article gets published
Green labels mark steps handled by the writing team; gray labels mark steps handled by the specialist teams.
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1. Research and review
- Writing team
- Specialist teams
- We gather in-house know-how that has never been published before, drawn from our store builds and marketing engagements.
- We collect the latest information with reference to leading media sites in Japan and abroad.
- To understand and vet it from multiple angles, we bring in our specialist teams (marketing and development) to discuss what we have found.
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2. Sharing, discussion, and understanding
- Specialist teams
- Writing team
- Based on what we have gathered and vetted, the specialist teams and the writing team discuss e-commerce and Shopify to deepen everyone’s understanding.
- By going back and forth between the points the specialists consider essential and the points the writers want readers to take away, we aim for articles that are clear and genuinely useful to readers.
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3. Writing
- Writing team
- Drawing on what we learned through discussion with the specialist teams, we write each article in language that is easy for readers to follow.
- Whenever something is unclear along the way, we discuss it with the specialist teams right away, so that nothing ambiguous is left in.
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4. Content review
- Specialist teams
- The specialist teams check the writing team’s draft for any factual errors.
- We revise the article as many times as needed until it passes the specialist teams’ review.
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5. Publication
- Writing team
- Specialist teams
- Only articles that have fully passed the specialist teams’ detailed review are published.
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6. Revision
- Specialist teams
- Even after publication, we revise an article whenever an update is needed.
- Revised content is checked by the specialist teams, and once there are no issues, the updated version is published.
Sharing Shopify and e-commerce know-how
Articles created through this process are published on our Shopify blog.