Note: This article covers noshi (熨斗), a traditional Japanese decorative gift-wrapping paper, and related gift-wrapping practices specific to Japanese retail and gift-giving culture. The information below will not be directly relevant if you are not selling to customers in Japan.
When running an online store on Shopify, supporting "noshi" and "gift wrapping" — ways to give shape to gratitude toward customers — is an important element in raising customer satisfaction. Especially during seasons when gift purchases increase, whether these services are available can often be the deciding factor in which store a customer chooses.
However, many store operators may feel that Shopify's basic features alone make it difficult to handle complex gift settings.
This article explains in detail concrete ways to achieve noshi and gift-wrapping support on Shopify, covering both using standard features and using an app. By comparing the pros and cons of each, we aim to help you find the best method suited to your store's size and needs.
What's the Difference Between Noshi and Gift Wrapping?
Noshi and gift wrapping are both forms of wrapping used when giving a present, but they differ in the occasions and meanings involved.
Noshi
Noshi is a traditional gift-wrapping method used mainly in Japan. It's used to express respect or congratulations for a particular celebratory or memorial occasion. Noshi paper is often printed with various types of decorative knots (musubikiri, chomusubi, etc.) depending on the relationship with the recipient and the purpose of the gift. It is used on occasions such as weddings, funerals, childbirth celebrations, school entrance celebrations, coming-of-age ceremonies, and job-start celebrations — that is, life milestones and special events.
Gift Wrapping
Gift wrapping is a method of wrapping a present in decorative paper or ribbon. Its purpose is to make the gift look more beautiful and to add to the enjoyment of unwrapping it. It's not limited to any particular culture or tradition and is widely used around the world. It's used on occasions such as birthdays, Christmas, and Valentine's Day — both personal and business situations where gifts are exchanged.
How to Support Noshi and Gift Wrapping on Shopify
Here are the ways to support noshi and gift wrapping on Shopify.
- Use the Shopify theme's order notes feature
- Add products dedicated to noshi and gift wrapping
- Use a Shopify app
- Customize with source code
Each is explained in detail below.
Use the Shopify Theme's Order Notes Feature
This method uses the order notes feature so customers can convey their wrapping or noshi requests at the time of order. It displays a field on the cart or checkout page for entering special instructions related to the order, letting customers write in their wrapping or noshi requests. If your Shopify theme is already able to display an order notes field on the cart page, this method requires no customization or added cost. However, it has the drawback that you cannot automatically collect extra fees for noshi or gift wrapping.
It's suited to simple noshi or gift-wrapping operations that don't require an additional charge.
Add Products Dedicated to Noshi and Gift Wrapping
Next is a method of adding gift wrapping or noshi services to your shop as regular products. With this method, you set up gift wrapping or noshi as a separate product, letting customers purchase these services. You describe the details and price of the wrapping or noshi on the product page and let customers add it to their cart. The advantage of this method is that it can be implemented for free, and it lets you collect an additional fee for wrapping or noshi. The drawback is that customers have to make the effort to find the wrapping or noshi product, and if they can't find it, they may mistakenly assume the store doesn't offer wrapping or noshi support at all.
Use a Shopify App
Next is the method of using a Shopify app.
The Shopify App Store offers many apps for supporting gift wrapping and noshi. Using these apps lets you easily add a gift-wrapping option to your product or cart page, and also lets you set additional fees and customize the design.
Customize With Source Code
Compared to the methods above, this offers the possibility of achieving what you want with a higher degree of freedom. On the other hand, it has the drawback of requiring programming knowledge, and outsourcing costs can be high if you outsource the work.
Recommended Shopify Apps for Noshi and Gift Wrapping
Here are the Shopify apps that let you support noshi and gift wrapping on Shopify.
Each is explained in detail below.
EasyFlow Product Options
EasyFlow Product Options is a Shopify app for adding customizable product options to your product pages. Using this app lets you offer customers a range of choices without worrying about the limits of product variants.
Using this app, you can support noshi or gift wrapping by displaying option items on a product such as "whether noshi is included," "choice of noshi design," "additional fee," and "inscription wording." Note, however, that these options are set at the product level rather than the order level, so if you need noshi or gift-wrapping options configured at the order level, please consider a different app.
The blog article below also introduces other product-options apps besides EasyFlow Product Options. Please use it as a reference.
EasyFlow Product Options Pricing Plans
| Plan Name | Cost | Details |
|---|---|---|
| Free | Free | All option types (except File Upload) Unlimited variants options Conditional logic Bulk edit/apply Live chat 5 option sets Remove watermark |
| Premium | Monthly $9.99 Annual $99.99 |
All in FREE Unlimited option sets File Upload Price Add-ons, multi-currency support Conditional logic - Shopify Variants Priority support 7-day free trial |
Gift Wrapping & Noshi App
The "Gift Wrapping & Noshi App" is an app that lets Shopify stores easily offer gift-wrapping services.
When purchasing a product, customers can select whether they want wrapping or noshi, the type, and a message. Since the shop side can manage orders according to the options configured, this reduces the effort of handling gift support while improving the purchase experience. It's especially well suited to stores with many seasonal events or gift-oriented products.
The "Gift Wrapping & Noshi App" costs $9.80 per month to use. There is a 14-day free trial period, so if you're interested, it's worth trying out.
The blog article below explains in detail how to set up the "Gift Wrapping & Noshi App." Please use it as a reference.
Gift Wrapping & Noshi App Pricing Plan
$9.80/month
Gift Option Plus
Gift Option Plus is an app that lets you easily add "gift-related option settings" to your Shopify store. It lets you offer customers options useful for gift purchases, such as product wrapping, noshi, and message cards.
It can be configured in Japanese and requires no specialized knowledge for basic setup. Anyone can easily customize it to fit their store.
The blog article below explains in detail how to set up "Gift Option Plus." Please use it as a reference.
Gift Option Plus Pricing Plans
| Pricing Plan | Monthly Cost | Details |
|---|---|---|
| Starter | $3.99 | For those who just need one option setting to start Number of widgets: 1 |
| Standard | $7.99 | For those who want to vary options by page or product, or who want to specify the shipping address and delivery date/time Number of widgets: up to 5 (multiple widgets supported) |
| Premium | $9.99 | For those who want to display more options or get early access to new features Number of widgets: up to 10 |
All in gift
All in gift is a Shopify app provided by Huckleberry Inc. It features a rich set of functions related to gift sales, including noshi and wrapping. Not only does it support e-gifts, it also lets you handle "regular gift" orders where you specify a recipient's address, all within a single app.
This app has also earned Shopify's official "Built for Shopify" mark, recognizing top-quality apps that meet standards for speed, ease of use, and reliability.
The blog article below introduces All in gift's features, pricing plans, and setup method. Please use it as a reference.
The blog article below introduces the benefits of offering e-gifts on Shopify, along with e-gift-compatible Shopify apps including All in gift. Please use it as a reference.
All in gift Pricing Plans
※ All in gift revised its pricing starting July 1, 2025.
| Pricing Plan | Monthly Cost | Sales Fee | Details |
|---|---|---|---|
| Regular Gift | $9.90 | - | Noshi, wrapping, and other settings 14-day free trial |
| E-Gift (Lowest Price Guarantee) | $9.90 | 3% | All features of the Regular Gift plan No-code e-gift setup, design customization Digital message card feature (custom designs supported) Delivery date/time scheduling Anonymous e-gift settings Catalog gifts the recipient can choose from Apparel gifts where the recipient can choose size and color Marketing features (coupons, etc.) 14-day free trial |
| E-Gift PRO (Lowest Price Guarantee) | $49 | 3% | All features of the E-Gift plan Multi-shipping (split delivery) feature Delivery date/time scheduling for Regular Gift Custom thank-you and gift page creation (API integration) Dedicated gift growth manager 14-day free trial |
In Closing
Offering noshi and gift-wrapping services on Shopify is a great way to improve the customer experience. It lets customers make a gift for someone important to them even more special.
There are several ways to support noshi and gift wrapping, and it's a good idea to choose the method best suited to your Shopify store — order notes, adding a dedicated product, or a Shopify app — based on factors such as whether you need additional fees, whether you need custom designs, and user convenience.
This article introduced Shopify apps that support noshi and gift wrapping, but the article below introduces Shopify apps that help boost sales, expand customer acquisition, and improve operational efficiency. Please use it as a reference.
