"RuffRuff 予約販売" helps reduce the missed sales opportunities that occur during out-of-stock periods, before new product launches, and while waiting for restocks.
It lets you implement pre-orders on your own Shopify store with surprising ease, letting you register unlimited pre-order products and accept unlimited pre-orders. It can also prevent customers from ordering pre-order and regular products together, and can send restock notifications when the restock date is undetermined.
It also offers many unique features not found in other pre-order apps, such as a "deferred payment" function that lets you collect payment before a product ships.
Are you displaying a product ranking on your own Shopify store?
Displaying a ranking is one of the promotional methods also used by major e-commerce sites such as Rakuten and Amazon. Visualizing product popularity can be expected to encourage purchase intent and optimize sales.
This article introduces the benefits and drawbacks of displaying a ranking on Shopify, along with recommended Shopify apps.
Benefits of Displaying a Ranking on Shopify
Improved Customer Experience
By displaying a product ranking, customers can more easily find popular or highly rated products. This improves the shopping experience and increases customer satisfaction.
Encouraging Purchase Intent
By putting popular or highly rated products front and center, you make use of positive feedback from other customers to stimulate purchase intent among new customers. The psychological effect of social proof kicks in, boosting confidence in the product.
Optimizing Sales
By highlighting popular products through a ranking, sales of those products may grow even further. You can also use a ranking to promote products that need to be cleared from inventory.
Drawbacks of Displaying a Ranking on Shopify
Difficulty Gaining Exposure for New Products
Because a ranking prioritizes products that are already popular or highly rated, new products may struggle to attract attention. Reduced exposure opportunities for new products risk limiting their chances to grow.
To ensure new products also get attention, it's a good idea to provide a section that displays a list of new arrivals to secure exposure opportunities.
A Fixed Product Lineup
Once a product reaches the top of the ranking, it may continue to attract attention for a long period. This can cause the product lineup to become fixed, leading to a loss of variety. This can grow tiresome for customers and risks reducing the overall appeal of the store.
For products outside the ranking, it's a good idea to run special sales and promotions to create opportunities to attract attention.
Skewed Customer Choices
When a ranking emphasizes certain products, customer choices become skewed, reducing the opportunity to explore a diverse range of products. This can get in the way of customers finding the product that's actually best for them.
How to Display a Ranking on Shopify
There are three ways to display a product ranking on Shopify.
- Use collections
- Use a Shopify app
- Customize the source code
Let's look at each in detail.
Use Collections
The first method is to use collections.
You can achieve a ranking display by creating a collection in your Shopify store and sorting the products within it manually or automatically.
Manual sorting
You can manually sort the products within a collection. This lets you display products in a ranking based on specific criteria (such as sales volume or review rating). Because it's sorted manually, the labor cost is higher.
Automatic sorting
By setting the collection's sort order to "Best selling," you can automatically sort products by sales volume. However, since the time period and calculation method are a black box, the display may not turn out as intended.
Use a Shopify App
The next method is to use a Shopify app.
The Shopify App Store has numerous apps that support displaying a product ranking. Using these apps enables more advanced ranking features and customization.
Most apps that can display a ranking sort by sales volume, and few apps can display a ranking sorted by number of reviews, for example. (It's possible this exists as a feature within a review app, but we were unable to find one.)
The blog article below introduces in detail the benefits of adding review functionality to Shopify along with recommended review apps.
Customize the Source Code
Finally, there's the method of customizing the source code.
Compared to collections or a Shopify app, this offers greater freedom to achieve exactly what you want. On the other hand, it requires programming knowledge, and if you outsource the work, the outsourcing cost can be high.
Recommended Shopify Apps for Displaying a Ranking
Easily Create a Ranking | Awesome Ranking
Awesome Ranking is a ranking display app provided by MeeFa Inc.
With simple setup — just select a collection — you can easily display a ranking, and it also supports a variety of ranking types, such as "by product category," "for women/men/kids," and "by budget." It also supports Japanese and is attractively priced at $2/month.
Awesome Ranking Pricing Plans
* 7-day free trial
| Plan | DEVELOPMENT PLAN | BASIC PLAN |
|---|---|---|
| Price | Free | $2/month |
| Details | All features free on development stores | No-code ranking setup 7 ranking symbols Optimized for mobile display |
Rank King: Bestsellers
Rank King is a ranking display app developed by d2c-square.com, the company behind popular Shopify apps such as "Lipify" and "Shipping Manager." For ranking order, you can choose not only sales volume but also units sold, and you can also choose the aggregation period, such as the most recent 7 days, 30 days, or March.
The blog article below introduces several apps, including Lipify, for connecting with LINE on Shopify. Please use it as a reference.
The blog article below introduces several apps, including Shipping Manager, for adding a delivery date/time selection feature on Shopify. Please use it as a reference.
Rank King Pricing Plans
* 5-day free trial
| Plan | Development | Standard | Pro |
|---|---|---|---|
| Price | Free | $11.90/month | $15.90/month |
| Details | Up to 100 registered products Same features as Pro |
Up to 400 registered products 7, 30, 60, or 90-day date range Weekly, monthly, seasonal, or yearly range Sort by sales or units sold Filter feature (up to 2) |
Up to 2,000 registered products All Standard features Filter feature (up to 8) Specific date range setting |
In Conclusion
Displaying a product ranking on your Shopify store can be expected to improve the customer's purchasing experience and increase sales.
Through this article, we introduced the benefits and drawbacks of displaying a ranking, as well as specific methods for implementing it. However, introducing a ranking display is not just about putting popular products front and center — it's also important to maintain your store's unique identity while ensuring new products get exposure.
When choosing a Shopify app or customizing the source code, the key to success is selecting the method that best fits your store's needs. Take the time to understand your store's characteristics and create a ranking display that provides real value to your customers.
This article introduced Shopify apps that enable a ranking display, but the blog article below introduces Shopify apps that help boost sales, expand customer acquisition, and streamline operations. Please use it as a reference.
