"RuffRuff 予約販売" helps reduce the missed sales opportunities that occur during out-of-stock periods, before new product launches, and while waiting for restocks.
It lets you implement pre-orders on your own Shopify store with surprising ease, letting you register unlimited pre-order products and accept unlimited pre-orders. It can also prevent customers from ordering pre-order and regular products together, and can send restock notifications when the restock date is undetermined.
It also offers many unique features not found in other pre-order apps, such as a "deferred payment" function that lets you collect payment before a product ships.
When running a Shopify store, responding quickly to customer questions is essential for boosting customer satisfaction and driving business growth. That's where an FAQ (Frequently Asked Questions) section comes in handy. This article explains in detail the pros and cons of displaying an FAQ on your Shopify store, along with specific ways to implement one. By making effective use of an FAQ, you can enjoy a range of benefits, including more efficient customer support, higher purchase conversion, and a boost to SEO.
What Is an FAQ?
An FAQ (Frequently Asked Questions) is a list of common questions and their answers.
Its main purpose is to efficiently answer questions customers are likely to have, thereby reducing the burden on customer support and improving the user experience.
Benefits of Displaying an FAQ on Your Shopify Store
The benefits of displaying an FAQ on your Shopify store are as follows.
- More Efficient Customer Support
- Encouraging Purchase Decisions
- Contributing to SEO (Search Engine Optimization)
- Building Trust
Let's look at each in detail.
More Efficient Customer Support
An FAQ section lets customers resolve their own questions, which reduces inquiries to customer support. This lightens the load on the support team, allowing them to focus on more complex issues.
Encouraging Purchase Decisions
By clearing up questions and concerns customers may have before purchasing, you can make the buying process smoother. This directly leads to a higher conversion rate.
Contributing to SEO (Search Engine Optimization)
Displaying an FAQ naturally incorporates keywords, which can help you capture search traffic for long-tail keywords you may not have previously reached.
The blog article below introduces some SEO measures you can take on Shopify. Please use it as a reference.
Building Trust
By answering customer questions and concerns in advance, you can boost your store's credibility and transparency.
Drawbacks of Displaying an FAQ on Your Shopify Store
The Effort of Keeping It Up to Date
An FAQ section needs to be updated regularly to keep the information current. This can be time-consuming and labor-intensive, especially if your product lineup changes frequently.
Risk of Providing Too Much Information
If the FAQ becomes overly detailed, it can become harder for customers to find the information they need. How you organize and present the information matters.
How to Display an FAQ on Your Shopify Store
Here are the ways you can display an FAQ on your Shopify store.
Let's look at each in detail.
Create a Page
The first method is to create a dedicated FAQ page using Shopify's page feature.
Pages created this way can be displayed in various places by using the section block called "Page," which is available in popular themes such as "Dawn" and "Taste."
The advantage is that it's free and easy to set up. However, it doesn't support the accordion-style display commonly seen in FAQs.
Use Your Shopify Theme's Section Blocks
The next method uses parts built into your Shopify theme.
Unlike the page-creation method described above, which cannot display an FAQ in accordion format, you can achieve this by using the accordion-style blocks provided in your Shopify theme.
In the case of Dawn, this is the section block called "Collapsible content." Since this is also a built-in section block, you can set it up for free.
Use a Shopify App
Next is the method of using a Shopify app.
By using a Shopify app, you can display an FAQ in a variety of designs, make it searchable, or add chatbot support. While there are many features available, a monthly fee applies. If you have only a small amount of information for your FAQ, both search and chatbot functionality may be more than you need, so consider whether they're really necessary.
Customize the Source Code
Finally, there's the method of customizing the source code.
Compared to the three methods above, this offers greater freedom to achieve exactly what you want. On the other hand, it requires programming knowledge, and if you outsource the work, the outsourcing cost can be high.
4 Shopify Apps That Can Display an FAQ
Here are some apps that can display an FAQ on your Shopify store.
- HelpLab FAQ Page, Product FAQs
- HelpCenter | FAQ Page Builder
- FaqKing: Help Center & FAQ
- Prime Review
Let's look at each in detail.
HelpLab FAQ Page, Product FAQs
HelpLab FAQ Page, Product FAQs is an FAQ app that lets you easily create an FAQ page on your Shopify store and reduce customer service time. The FAQ design is customizable, letting you adjust fonts, colors, and styles to reflect your brand identity. You can also create a searchable FAQ page, and page load speed is fast. The free plan lets you create 10 FAQs, while paid plans offer more FAQs and additional features, with the $7.99/month plan allowing unlimited FAQ entries.
This is a good fit if you have a lot of information you want to include in your FAQ, such as detailed product usage instructions.
HelpCenter | FAQ Page Builder
HelpCenter provides a comprehensive customer service solution for Shopify stores. In addition to creating an FAQ page, this app includes live chat and a ticketing system, letting you centrally manage inquiries from multiple channels. Using this app can help automate and streamline your customer support. You can start with the free plan and upgrade to a paid plan if you need more features.
FaqKing: Help Center & FAQ
FaqKing: Help Center & FAQ is an app that lets you create an FAQ page and help center for your Shopify store. It's fully customizable, letting you adjust font size, color, and style to match your brand and style. It requires no theme changes and comes with convenient features that require no coding knowledge. This app has also earned Shopify's official "Built for Shopify" badge, the mark of the highest-quality apps that meet standards for speed, ease of use, and reliability.
Prime Review
Prime Review is a Shopify app developed by a Japanese company. It supports Japanese, and with this single app you can add not only an FAQ feature but also a product review feature and a wishlist feature.
The blog article below introduces the benefits of adding review functionality to Shopify along with recommended review apps. Please use it as a reference.
The blog article below introduces the benefits of adding a wishlist feature to Shopify along with recommended apps. Please use it as a reference.
In Conclusion
An FAQ section on your Shopify store plays an important role in streamlining customer support and making the purchase process smoother. While it offers many benefits, it does require careful ongoing maintenance. There are many options available, ranging from using the Shopify admin directly to using a dedicated app, so it's important to choose the solution that best fits your needs and resources. By using an FAQ effectively, you can improve customer satisfaction and drive business growth.
This article introduced Shopify apps that let you display an FAQ, but the blog article below introduces Shopify apps that help boost sales, expand customer acquisition, and streamline operations. Please use it as a reference.
