Note: This article showcases 47 case studies of Japanese stores and brands using Shopify. It is intended to illustrate real-world use cases from the Japanese market and may not directly translate to other markets.
Shopify currently offers a 3-day free trial plus a campaign that lets you try it for 150 yen per month for 3 months. Be sure to take advantage of this opportunity (as of May 2026).
When building an e-commerce site, it's incredibly helpful to see how real businesses are actually using one, and what results they've achieved.
This article gathers a wide range of carefully selected Shopify store case studies across genres including food, apparel, general goods, and jewelry. A must-read for anyone looking for hints on design, navigation, and building a distinctive brand world!
A Thorough Introduction to Shopify Store Case Studies by Genre!
Here are online stores using Shopify, organized by genre.
<Genre List>
- 4 Food Shopify Stores
- 3 Jewelry & Accessories Shopify Stores
- 4 Apparel Shopify Stores
- 4 Pet Supplies Shopify Stores
- 6 Beauty & Healthcare Shopify Stores
- 7 Lifestyle Goods & Character Shopify Stores
- 3 Stationery Shopify Stores
- 3 Coffee Shop Shopify Stores
- 1 Hardware & Device Shopify Store
- 3 Florist Shopify Stores
- 3 Fruit & Vegetable Shopify Stores
- 3 Online Bookstore Shopify Stores
- 3 Alcohol Retail Shopify Stores
Please also see below for each store's business, background for adopting Shopify, and how they use it.
4 Food Shopify Stores
- Nitta Jozo | A Long-Established Miso Brewery in Nagano
- Sato SEASONing | A Select Shop for Regional Seasonings
- Dot Miso | A Select Shop for Miso from Across Japan
- SENREI | A Lifestyle Tea Brand
Nitta Jozo | A Long-Established Miso Brewery in Nagano
Image source: Nitta Jozo
Nitta Jozo is a long-established miso brewery headquartered in Sakaki, Nagano Prefecture, founded in the late Edo period. To carry its miso-making tradition of over 100 years into the future, in 2024 the company rebranded under the concept "Unlocking the possibilities of miso," migrating its e-commerce site to Shopify at the same time. The rebrand also refreshed the logo and packaging, helping win over new customer segments. The company built its site using Shopify's apps and default features, and puts strong effort into customer-acquisition initiatives that combine newsletters, social media, and advertising.
Its Instagram following has now surpassed 10,000, with posts sharing a "life with miso" and recipe suggestions proving popular. Meta Ads campaigns have even tripled sales in three months. Nitta Jozo is blending long-standing tradition with modern e-commerce operations, taking a "committed" approach to Shopify.
Interview with Megumi Nitta, Junior Proprietress of Nitta Jozo
Sato SEASONing | A Select Shop for Regional Seasonings
Image source: Sato SEASONing
Sato SEASONing is a DtoC brand for regional seasonings launched in March 2025 under the concept "engraving travel memories into flavor." It's operated by Rainbow Taste Inc., which supports regionally rooted seasoning makers and runs media outlets. In partnership with its seasoning-focused owned media "Chomiryo.jp" (Seasonings.jp), it creates a unique experience connecting story and flavor.
Its Shopify-built e-commerce site uses apps such as KOMOJU, Shopify Bundles, and OPENLOGI to realize a direct-to-consumer model without going through wholesalers. By separating its media strategy from its e-commerce strategy, it carefully conveys producers' voices while creating a place to sell. As a challenge to reshape the seasoning industry's structure, it presents a new model for "regional brands" that combine content with technology.
Interview with Risa Terakado, CEO of Rainbow Taste Inc., which operates Sato SEASONing
Dot Miso | A Select Shop for Miso from Across Japan
Image source: Dot Miso
Dot Miso is a select shop carrying carefully chosen miso from across Japan, curated by miso enthusiasts. It shares the appeal of miso alongside each brewery's story, offering a broad lineup including its own products, gift sets, and freeze-dried miso. It runs different product lineups in its physical store and online, and focuses on building customer touchpoints through newsletters and social media. It's proposing a new miso culture that fits modern life.
Serialized column by the CEO of Dot Miso Co., Ltd.
SENREI | A Lifestyle Tea Brand
Image source: SENREI
SENREI is a Japanese tea brand that has inherited a tea field in Kamikawa, Hyogo Prefecture, with 300 years of history. It sells carefully selected tea leaves alongside sophisticated design. In addition to everyday and gift use, it also offers a "tea garden owner" program and subscription deliveries. The online store carefully conveys the background of its tea leaves, and it also puts effort into building a fan base through social media.
3 Jewelry & Accessories Shopify Stores
- unigem | A Marketplace for Jewelry & Accessories
- BIZOUX | Natural Stone Jewelry
- L&Co. | Bridal Rings
unigem | A Marketplace for Jewelry & Accessories
Image source: unigem
unigem is a jewelry and accessories marketplace and select shop with a physical store in Daikanyama, Tokyo. Operated by simplify Inc., it runs an OMO business model that blends a Shopify-powered online store with its physical location.
While centering its business online, it recognizes the importance of real-world customer experience, and puts effort into in-store product experiences and accumulating service history. With register operations using both Shopify POS and Square together, and a largely no-code approach to store building, it has built an efficient, flexible operating structure. Through a selection of distinctive brands, it proposes free styles regardless of gender. With a design that seamlessly connects online and offline, it's expanding its fan base and creating a new distribution model for the jewelry industry.
Interview with Saori Ogiya, CEO of simplify Inc., which operates unigem
BIZOUX | Natural Stone Jewelry
Image source: BIZOUX
BIZOUX is a Japan-born jewelry brand proposing "colored stone jewelry to keep for life." Using over 100 types of natural stones carefully selected from around the world, it crafts pieces with design and craftsmanship that bring out each stone's individuality and beauty to the fullest. The online store, alongside a rich range of colors, is also full of content that lets you deeply enjoy the brand's world, such as a gemstone encyclopedia and stories from buying trips.
L&Co. | Bridal Rings
Image source: L&Co.
L&Co. is a jewelry brand from a long-established jeweler founded in 1937. Drawing on years of accumulated craftsmanship and sensibility, and under the concept "jewelry that wears good fortune," it offers pieces to accompany life's milestones and precious moments. The online store carries a diverse lineup, including engagement rings and first jewelry pieces.
For more on selling accessories online, please see the article below.
4 Apparel Shopify Stores
- Noguchi Knit | Knit Accessories
- EDIT CLOTHING | Men's Fashion
- PAPERSKY WEAR STORE | Unisex Fashion
- PARROTT CANVAS Official Online Store | Unisex Fashion
Noguchi Knit | Knit Accessories
Image source: Noguchi Knit
Noguchi Knit is an in-house brand from a long-established knitwear factory founded in 1927. Having previously operated "behind the scenes" mainly as an OEM manufacturer for ski apparel, the company took on the challenge of manufacturing and selling its own products starting in 2012. After selling through STORES and minne without a physical store, in 2021 it rebuilt its brand site on Shopify.
It now also incorporates advertising and review initiatives, built with a simple design that's easy to understand even for older customers. A distinctive feature is an e-commerce approach mindful of "not overselling," which protects the pace of the manufacturing floor. With photos and reviews carefully placed throughout, the store embodies manufacturing with a visible face, delivering the warmth and reliability unique to a knitwear factory.
Interview with Yuko Uetsubo of Noguchi Knit Co., Ltd.
EDIT CLOTHING | Men's Fashion
Image source: EDIT CLOTHING
EDIT CLOTHING is a fashion brand producing all of its products in Japan under the theme "clothes with room to breathe." It aims to create clothing that blends naturally into daily life while letting each person enjoy their own sensibility. Committed to refined, simple designs, it offers items built to be worn for years. The official online store also features the latest collections and limited items, carefully communicating the brand's message while cherishing its minimal aesthetic.
PAPERSKY WEAR STORE | Unisex Fashion
Image source: PAPERSKY WEAR STORE
PAPERSKY WEAR is a travel and everyday-wear brand born from a traveler's point of view. With lightweight, compact, simple designs, it expresses respect for every kind of nature and culture. Pursuing quality materials and functionality, it proposes wearing "a sense of living on this Earth." On its Shopify site, in addition to apparel, you can also purchase issues of "PAPERSKY" magazine, and it also publishes columns.
PARROTT CANVAS Official Online Store | Unisex Fashion
Image source: PARROTT CANVAS Official Online Store
PARROTT CANVAS is a long-established canvas brand born in 1932 in North Carolina, USA. Known for its durable canvas products, it now mainly offers tote bags, apparel, and accessories. Its official Japan site carries on traditional American style while proposing designs that fit modern lifestyles.
4 Pet Supplies Shopify Stores
- Pekofull | A Domestic Pet Food Brand
- AniCure Animal Hospital Online Store | Pet Care Products
- MOFF | Licensed Pet Wear
- G-PET Online | Pet-Related Brands
Pekofull | A Domestic Pet Food Brand
Image source: Pekofull
Pekofull is a domestic pet food brand launched in 2023 by Ryo Kikuchi, successor to Kakiya Co., Ltd., a seafood manufacturer with more than 50 years in business. Choosing to start a separate company alongside taking over the family business, he brought the quality control and development know-how cultivated at the food factory into the pet food space, achieving a level of quality unprecedented in the industry.
Its flagship domestic rolled food product is a formula developed under veterinary supervision, pursuing the moisture content and protein blend that dogs find most appetizing. It centers its e-commerce on its own site built on Shopify, while deliberately not restricting wholesale in order to expand reach — a clear division of roles. In its second year of sales, exhibiting at Japan's largest pet event, "Interpet," triggered a tenfold increase in sales.
It now also uses the "RuffRuff" apps for pre-orders and order limits, building an operational setup that prevents lost sales opportunities when items are out of stock.
Interview with Ryo Kikuchi, CEO of Pekofull Co., Ltd.
AniCure Animal Hospital Online Store | Pet Care Products
Image source: AniCure Animal Hospital Online Store
This is an online store run by AniCure Animal Hospital, selling pet products including therapeutic food. Customers can search for products by pet type, product type, brand, condition/purpose, and various other criteria. The online store restricts access so that only hospital patrons can purchase products.
MOFF | Licensed Pet Wear
Image source: MOFF
MOFF offers a wide range of original pet wear products under official license agreements with popular characters such as Disney, Snoopy, and Miffy. It runs a Shopify site organized into clear categories such as apparel, collars, leashes, and beds, making items easy to find. It also donates a portion of sales to animal welfare organizations, earning support as a socially conscious brand.
G-PET Online | Pet-Related Brands
Image source: G-PET Online
G-PET Online carries a wide range of pet-related brands such as Catit, PURE, and OSOTO, as well as support parts for the GEX brand. Its Shopify-built store is organized with pages divided by brand, arranged for easy browsing.
6 Beauty & Healthcare Shopify Stores
- HOPEN | Men's Skincare Brand for Middle-Aged and Older Men
- COMET&WHINNY | A Hair Care Brand from an Entertainment Company
- CareHair | Hair Accessories
- mao nail | Nail Items
- EKATO. | Beauty Care Items
- SOISHOP | Professional-Grade Beauty Items
HOPEN | Men's Skincare Brand for Middle-Aged and Older Men
Image source: HOPEN
HOPEN is a men's skincare brand from Beverich Inc. specializing in middle-aged and older men. After building up D2C and e-commerce know-how through a non-alcoholic beer import business, the company pivoted following the manufacturer's discontinuation of production, launching this skincare business.
Its formulation addresses the skin concerns unique to middle-aged and older men — "oily and shiny, yet also dry" — and in March 2026 it released its first in-house product, "HOPEN ALL IN ONE GEL." Focused on carefully selected ingredients, it aims to be a brand people become fans of thanks to contents that live up to the price.
Its official e-commerce site is built on Shopify, operating with a two-channel setup that combines Amazon and Shopify. Drawing on insights gained from its previous business, it emphasizes UX and trustworthiness in store operations. In a D2C market increasingly polarized between "generic goods" and "brands built on commitment," it's working to build a brand chosen for its dedication to quality.
Interview with Kei Kinoshita, CEO of Beverich Inc.
COMET&WHINNY | A Hair Care Brand from an Entertainment Company
Image source: COMET&WHINNY
COMET & WHINNY is a lifestyle brand from CHIMNEY TOWN Co., Ltd., the company behind entertainment properties including the picture book "Poupelle of Chimney Town." Under the philosophy of "continuing to deliver truly good things, carefully and sincerely, without being swept up by trends," it sells healthcare products.
CareHair | Hair Accessories
Image source: CareHair
CareHair is a brand proposing items to nurture beautiful hair, under the concept "enjoy every day with confidence in your hair." Using items that care for hair the way skincare cares for skin, it helps lift your daily mood through your hairstyle. The online store also features content carefully explaining how to use each product, along with customer testimonials.
mao nail | Nail Items
Image source: mao nail
mao nail is a nail brand offering maogel color gels, committed to making "not just the nails but the whole hand" look beautiful. The official online store has introduced a vetted membership program for professionals, and limited items sell out the same day they launch — that's how popular it is. It also incorporates original content such as a personal color chart.
EKATO. | Beauty Care Items
Image source: EKATO.
EKATO. is a brand offering original skincare items such as carbonated gas packs and acupuncture rollers under the theme "BEAUTY & WELLNESS." Its products blend beauty and self-care in ways that have become a topic of conversation, such as "1-minute foam" that completes cleansing and carbonated care in just a minute, a carbonated pack whose effects last 60 minutes, and a micro-needle roller with 272 needles. It won a Best Cosmetics award in 2024 and continues to gain strong support.
SOISHOP | Professional-Grade Beauty Items
Image source: SOISHOP
SOISHOP (SOIS Cosmetics [SOIS head office]) is a brand of products for beauty salons with 23 years of history. Centered on its wax hair-removal brand "WAXXXX" and professional beauty equipment, it has provided training to over 2,000 salons nationwide, earning trust through its solid technique and product selection. The online store also sells items for estheticians and professionals.
7 Lifestyle Goods & Character Shopify Stores
- Sun Hoseki | A Character Brand Symbolizing Girls' Culture
- Tree of Life | A Long-Established Herb & Aroma Brand
- Yuu Oriental | Selling Asian Lifestyle Goods
- UETE | Home Gardening Goods
- Design Shop oh | A Select Shop for Tableware
- MOOMIN SHOP | Official Online Shop
- Thank You Mart | A 390-Yen Flat-Price Fancy Goods Shop
Sun Hoseki | A Character Brand Symbolizing Girls' Culture
Image source: Sun Hoseki official site
Sun Hoseki is an iconic character brand that, for 46 years since its founding, has delivered "yasukawa" (affordable and cute) accessories and general goods, shaping girls' culture along the way. It went through civil rehabilitation in 2021 after a business downturn. Since then, it has made a comeback through gacha offerings centered on its character "Hoppe-chan," crowdfunding, and co-creation with fans.
After migrating its official e-commerce site to Shopify, it has achieved site operations that can flexibly run buzz-generating initiatives and adjust sales based on inventory. Rather than positioning its official site purely as a place to pursue profit, it treats it as an "information hub" that strengthens touchpoints with fans, and its fan-first brand management has spread across generations.
Interview with Hitomi Kanzaki, Division Manager of the Sun Hoseki Division
Tree of Life | A Long-Established Herb & Aroma Brand
Image source: Tree of Life Online Store
Tree of Life is a herb and aroma brand marking its 70th anniversary. Having brought herbs to Japan in the 1970s and helped establish the associations behind the Aromatherapy Certification and Medical Herb Certification, it's a long-established manufacturer that has helped grow the market itself. Centered on the principle of "good for the customer, good for the employees, good for the producers," it delivers richness of the heart through nature, health, and the gifts of plants. By staying close to customers throughout their life stages and building relationships that last across generations, it achieves such high customer lifetime value that some customers make purchases as often as 170 times a year.
In 2024, it migrated its e-commerce platform to Shopify, integrating its e-commerce and store divisions. Repositioning e-commerce not as "a place to capture sales" but as "a place to maximize convenience," it's advancing a shift toward unified commerce.
It also runs cross-border e-commerce centered on Singapore, Taiwan, and Malaysia, putting effort into building real-world touchpoints through local events. Guided by the idea that "the more convenient e-commerce becomes, the more valuable real-world experience becomes," it delivers a unique brand experience that fuses digital with more than 80 physical touchpoints.
Interview with Yoshihisa Nakamura, Deputy General Manager, Marketing Division, Tree of Life Co., Ltd.
Yuu Oriental | Selling Asian Lifestyle Goods
Image source: Yuu Oriental
Yuu Oriental is an online shop curating handmade crafts and storied goods from across Asia, including Hong Kong and Taiwan. Its e-commerce site is unified with refined typography and a calm color palette. Products are organized by category, and each item's background and appeal are conveyed concisely, offering a shopping experience for discerning customers.
UETE | Home Gardening Goods
Image source: UETE
UETE is a home-gardening brand under the theme "a comfortable, playful garden," helping people enjoy a connection with nature even in limited spaces at home or in the city. The online store, with a design that's simple yet warm, presents products, growing guides, and culture together as a unified proposal. It carefully communicates the joy of growing things and a sustainable lifestyle connected with nature.
Design Shop oh | A Select Shop for Tableware
Image source: Design Shop oh
oh is a select shop for tableware and cutlery run by two owners with backgrounds in the interior design industry. While keeping its product count limited, the online store introduces each product one at a time along with its story. It proposes furniture and everyday tools not as "this will do," but as "this is the one I love."
MOOMIN SHOP | Official Online Shop
Image source: MOOMIN SHOP
The MOOMIN SHOP official online store delivers the world of Moomin throughout Japan. The site features rich category organization by character and special feature content, with a design that makes it easy to find gifts and seasonal items. Photos and descriptions for each product are also carefully done, offering a store experience suited both to Moomin fans and to anyone choosing a gift.
Thank You Mart | A 390-Yen Flat-Price Fancy Goods Shop
Image source: Thank You Mart
Thank You Mart is a nationwide variety shop built around a "thank-you price" (everything 390 yen before tax). You can enjoy a wide range of items at a flat price, from fashion accessories to limited-edition collaborations with popular characters. New products are added frequently to the online store, keeping it feeling fresh no matter how often you visit.
3 Stationery Shopify Stores
- Kakimori | A Domestic Stationery Brand
- Paper Tree | A Select Shop for Stationery from Around the World
- Nohara Kougei Online Store | A Traditional-Craft Woodworking Brand
Kakimori | A Domestic Stationery Brand
Image source: Kakimori
Kakimori is a stationery brand with a physical store in Kuramae, Tokyo. Centered on fountain pens, inks, and custom-made notebooks, it develops products that rediscover the appeal of "writing." Through customizable products and careful craftsmanship, it conveys the warmth and appeal of analog experiences. It divides roles between its physical store and e-commerce site, offering a customer experience where the real world and online complement each other.
Its Shopify-built online site reflects a strong commitment to consistently expressing the brand's world. In addition to simple, highly visible photos and design, it also carefully presents the background and story behind its products. It's also actively expanding cross-border e-commerce, with wording and design tailored for English-speaking regions. Making use of Shopify's flexibility, it's establishing its brand identity and growing fans worldwide.
Interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which operates Kakimori
Paper Tree | A Select Shop for Stationery from Around the World
Image source: Paper Tree
Paper Tree is a social stationery specialty store based in Kudanshita, Tokyo. It carries a diverse lineup including greeting cards from long-established Western brands and up-and-coming designers, as well as washi-paper products. The online store also offers a wide variety of lessons, such as calligraphy and painting.
Nohara Kougei Online Store | A Traditional-Craft Woodworking Brand
Image source: Nohara Kougei Online Store
Nohara Kougei is a woodworking brand founded 100 years ago and based in Nagiso, Nagano Prefecture. While carrying on the techniques of the nationally designated traditional craft "Nagiso rokuro turnery," it makes wooden mechanical pencils and ballpoint pens. The online store features photos that convey the handcrafted nature of the work and carefully written product backgrounds that communicate the makers' passion.
1 Hardware & Device Shopify Store
EVERING Online Store | A Ring-Shaped Payment Device
Image source: EVERING
EVERING is a ring-shaped wallet device with cashless payment and smart-key functionality.
Under the concept "everything you need, with a single fingertip," it's a Japan-born IoT product that lets you make payments and unlock doors without ever pulling out your wallet or phone, drawing significant attention both in Japan and abroad.
Its e-commerce site is built on Shopify, with a design that emphasizes its brand story and use cases. Given that it's a financial-services product by nature, providing customers with careful explanations is essential, and the site is notable for its easy-to-understand UI and carefully designed support communication.
As a unique case of "a payment device on Shopify," it presents a new direction for D2C in Japan.
Interview with Ken Kawada, CEO of EVERING Co., Ltd.
3 Coffee Shop Shopify Stores
- Tomo Brown-Rice Coffee Online Store | Domestic Brown-Rice Coffee
- Sawai Coffee Main Store | A Long-Established Home-Roasted Coffee Specialty Store
- Kurasu Kyoto | A Coffee Store Balancing Domestic and Cross-Border E-Commerce
Tomo Brown-Rice Coffee Online Store | Domestic Brown-Rice Coffee
Image source: Tomo Brown-Rice Coffee Online Store
Tomo is a brand offering organic domestic brown-rice coffee and natural sweets. Centered on brown-rice coffee, its store also handles a wide range of sweets and tableware, organized by category with a design that makes it easy to find what you want.
Sawai Coffee Main Store | A Long-Established Home-Roasted Coffee Specialty Store
Image source: Sawai Coffee Main Store
Sawai Coffee Main Store is a long-established home-roasted coffee specialty store rooted in Nagoya. It's distinguished by a tradition passed down across three generations and a commitment to the "enjoyment" of coffee as a pleasure item. With the roaster's solid skill and a knack for matching proposals to each customer's taste, it offers everything from standard beans to gifts and subscription deliveries, and also has an attached cafe space.
Kurasu Kyoto | A Coffee Store Balancing Domestic and Cross-Border E-Commerce
Image source: Kurasu Kyoto
Kurasu is a specialty coffee shop based in Kyoto. It carries carefully selected coffee beans and equipment from around the world, delivering beans roasted at its own roastery both domestically and internationally. It has built separate operating structures for its domestic and overseas-facing online stores. Balancing smooth cross-border e-commerce support with a consistent brand world, it also offers subscription deliveries.
For more on selling coffee beans online, please see the article below.
3 Florist Shopify Stores
- Kazuki Nakajima Flower Design | Designer Florals
- Flower&Plants tette | An Online Shop for Flowers and Sundries
- Masukawa Flower Shop | A Florist That Ships Nationwide
Kazuki Nakajima Flower Design | Designer Florals
Image source: Kazuki Nakajima Flower Design
Kazuki Nakajima Flower Design is a floral brand that blends design based on original theory with artistic sensibility. Founder Kazuki Nakajima draws on psychology, color theory, and statistical analysis to propose flowers that people instinctively find beautiful. Using carefully selected, high-quality flowers sourced from around the world, it also practices sustainable sourcing. It's a new kind of brand pursuing "a new way to be a florist."
Flower&Plants tette | An Online Shop for Flowers and Sundries
Image source: Flower&Plants tette
Flower&Plants tette is a flower shop with a store in Itabashi, Tokyo. Founded in 2023 by a couple with 10 years of industry experience, it offers bouquets and arrangements committed to handcrafted work, under the concept "connecting feelings from hand to hand." It carefully selects seasonal flowers and offers subscription deliveries, weddings, and flower lessons, delivering heartfelt feelings through flowers with custom-order support.
Masukawa Flower Shop | A Florist That Ships Nationwide
Image source: Masukawa Flower Shop
Masukawa Flower Shop is a florist with more than 50 years in business, based in Higashihiroshima, Hiroshima Prefecture. Its appeal lies in fresh flowers sourced with care for their origin and a wide range of arrangement skills. It also carries an extensive selection of houseplants and preserved flowers. The online site has clear, specific categories, such as standing flowers and floor vases, proposal bouquets, and after-bouquet pressed-flower processing.
For more on selling flowers online, please see the article below.
3 Fruit & Vegetable Shopify Stores
- Miyabe Farm | A Hassaku Citrus Specialty Store
- Asagiri Farm | Selling Vegetables and Processed Goods
- Tsukimuke Farm | A Plum Farm's Online Site
Miyabe Farm | A Hassaku Citrus Specialty Store
Image source: Miyabe Farm
Miyabe Farm is a shop selling hassaku citrus and hassaku-based processed goods grown in Tsumikawa-cho in the southern part of Kishiwada City, Osaka Prefecture. From a region known for its Danjiri festival, it delivers seasonal fruit shipped directly from the farm. It's an online store where you can enjoy seasonal flavors from a peaceful, nature-surrounded area.
Asagiri Farm | Selling Vegetables and Processed Goods
Image source: Asagiri Farm
Asagiri Farm is a farmer-run brand in Asagiri, Kumamoto Prefecture, handling everything from growing vegetables to processing and selling them. Under the concept "vegetables, anytime, conveniently, easily," it offers dried vegetables, vegetable powders, and original pasta. It delivers the rich flavor of vegetables grown in this misty town of sharp temperature swings, to customers nationwide via its online store.
Tsukimuke Farm | A Plum Farm's Online Site
Image source: Tsukimuke Farm
Tsukimuke Farm is a family-run plum farm in Minabe, Wakayama Prefecture. It grows about 700 plum trees, mainly the Nanko-ume variety, practicing farming that coexists with nature and avoids pesticides and herbicides as much as possible. Plums carefully grown on its hillside orchard are delivered nationwide through its online store. The site also carefully introduces the owner's philosophy and growing background.
For more on selling vegetables online, please see the article below.
3 Online Bookstore Shopify Stores
- Iwanami Shoten | A Major Bookstore's Online Site
- Fukuinkan Shoten | A Picture Book & Children's Book Online Site
- ALC | Selling Correspondence Courses
Iwanami Shoten | A Major Bookstore's Online Site
Image source: Iwanami Shoten
The Iwanami Shoten official site is the online hub of a long-established publisher offering a wide range of publications — from paperbacks and new-format books to complete-works editions — that represent crystallized knowledge. It supports searching and previewing books across many genres, with a design catering to a readership centered on researchers and students. Despite its wealth of information, the site is neatly organized by category, making it easy to find the book you're looking for.
Fukuinkan Shoten | A Picture Book & Children's Book Online Site
Image source: Fukuinkan Shoten
The Fukuinkan Shoten online store is the official e-commerce site of a publisher centered on picture books and children's literature, including "Guri and Gura." Its category structure makes it easy to find picture books by title or age group, and it also carefully compiles reader reviews and author features.
ALC | Selling Correspondence Courses
Image source: ALC
The ALC online shop is an educational e-commerce site offering materials across a wide range of genres, including language learning, certifications, and materials for children. Beyond books, it also sells correspondence courses, books with audio, and online course content. Products on the site are categorized by purpose and level, with a design that lets shoppers from beginner to advanced choose products without confusion.
For more on selling books online, please see the article below.
3 Alcohol Retail Shopify Stores
- Sumiyoshi Shuhan | A Select Shop for Food and Sake
- Sakagura Sumidaya Online Store | A Multi-Branch Sake Specialty Store
- Iseya Shuzo | A Japan-Born Medicinal Herbal Liqueur
Sumiyoshi Shuhan | A Select Shop for Food and Sake
Image source: Sumiyoshi Shuhan
Sumiyoshi Shuhan is a long-established liquor store based in Fukuoka with more than 100 years of history. Wishing happiness for the people connected through sake, and under the theme "a life filled with laughter and sake," it delivers a carefully selected range of sake, shochu, and wine, alongside seasonings and processed foods, with a commitment to the rich local character of regions across Japan and to natural ingredients and methods from sincere makers.
It runs e-commerce not merely as a sales channel, but as a place to carefully convey "who is making this, and with what feelings." On YouTube, it continues sharing the appeal of sake and sake vessels through more than 700 videos, and its store as a whole conveys Sumiyoshi Shuhan's worldview and passion.
By combining a long-established brand's trust with a communication style suited to the present day, it embodies a one-of-a-kind liquor store that makes customers feel "I want to buy from this shop."
Interview with Taketo Shojima, CEO of Sumiyoshi Shuhan
Sakagura Sumidaya Online Store | A Multi-Branch Sake Specialty Store
Image source: Sakagura Sumidaya Online Store
Sakagura Sumidaya is a long-established sake specialty store with 8 locations centered around Hiroshima Prefecture. It's distinguished by a broad selection ranging from sake and shochu from across Japan to whisky, wine, and carefully chosen snacks.
To respond to changing times, it strengthened its online sales and launched an official e-commerce store on Shopify. In addition to its extensive product lineup, the online store also features rich content such as the store manager's blog. It carries the same recommendation-driven context and tone from in-store service into product listings and content creation, laying out "what we want to deliver right now" up front rather than presenting a catalog-like arrangement, driving browsing and purchases.
By using social media and X (formerly Twitter), and weaving in product background stories along with casual, conversational exchanges, it stands out with its own identity in a sake e-commerce market prone to price competition.
Interview with Yoko Hironaka, Store Manager of Sumidaya Online Store
Iseya Shuzo | A Japan-Born Medicinal Herbal Liqueur
Image source: Iseya Shuzo
Iseya Shuzo is a craft liqueur brand producing and selling a Japanese amaro called "Scarlet" from a distillery converted from a 100-year-old traditional house in Sagamihara, Kanagawa Prefecture. Its appeal lies in an original blend using botanicals from Japan and abroad, and the online site carefully introduces its history and manufacturing philosophy. The site's design also reflects real attention to detail.
For more on selling alcohol online, please see the article below.
Start Your Online Store With Shopify
Shopify is an ideal platform for online stores across a wide range of genres. With an abundance of design templates that balance ease of use with freedom, and an intuitive admin dashboard, even first-timers can launch a full-fledged shop in a short period of time. Add apps as needed to keep growing your shop.
For more details, the article below explains how to build a Shopify site — please use it as a reference.
