What is Klaviyo Reviews? Introducing features and setup methods

Klaviyo, the company behind one of Shopify's most popular email marketing apps, has launched a review app called "Klaviyo Reviews." Many people are familiar with the email marketing app "Klaviyo," but probably not as many know about "Klaviyo Reviews." This article introduces the features and setup process of "Klaviyo Reviews."

The blog article below introduces the benefits of adding a review feature to your Shopify store, along with recommended apps. Feel free to use it as a reference.

Benefits of Adding a Review Feature to Shopify | Recommended Review Apps
We explain not just the benefits but also the drawbacks of adding a review feature to Shopify. We also introduce several review apps, including Product Reviews, Judge.me, and Prime Review — covering review apps with Japanese-language support, points programs, and wishlist features.

What is Klaviyo Reviews?

Klaviyo Reviews is a review app developed by Klaviyo, the company behind Shopify's popular email marketing app. Its biggest feature is seamless integration with Klaviyo — by connecting with the Klaviyo email marketing app, you can easily collect reviews and put the content of collected reviews to use.

What is Klaviyo

Klaviyo is one of the most popular email marketing apps among Shopify apps. It has all the features you need for email marketing, and integrates with a wide range of Shopify apps. With Klaviyo, you can also set up automation emails, such as "automatically send customers an email with XX content at YY timing."
You can also display a restock notification form when a product is out of stock, and automatically send an email to everyone who signed up for restock notifications once the product is back in stock.

[Complete Guide] What Is Klaviyo? Benefits, Pricing Plans, and Setup for Using Klaviyo on Shopify
This article explains in detail the features, functionality, pricing, and initial setup of "Klaviyo," an email marketing app that works well with Shopify.

Price: Free to start

* Up to 250 emails are free. Up to 50 SMS messages are free. Beyond that, charges apply. See the official page for details.

Features of Klaviyo Reviews

Seamless integration with Klaviyo

As the name suggests, Klaviyo Reviews is a review app made by Klaviyo, so it integrates seamlessly with the "Klaviyo" email marketing app. By managing all your review data in Klaviyo, you can easily send review requests from Klaviyo and use popular reviews in campaign emails, among other things.

Freely customizable design

All the review widgets that Klaviyo Reviews provides can be freely customized, including colors. You can also adjust the design to match your brand image.

Automate review requests

Using Klaviyo's built-in automation email feature, Flows, you can automatically send review request emails (or SMS). You can send them right after a purchase, or automatically send a review request to customers who still haven't written a review a week after the initial request.

Easy integration with Google Shopping

Displaying product reviews on Google Shopping is important for expanding customer acquisition. To display product reviews on Google Shopping, you need to upload a product review feed to

Merchant Center — and Klaviyo Reviews automatically generates that product review feed for you.

How to set up Klaviyo Reviews

1. Install the app

First, you'll need to install the Klaviyo Reviews app.

You can install it from the link below — if you haven't installed it yet, please access the Shopify App Store via the link below and install it.

2. Add a review list to your product page

Here, we introduce the steps for adding a review widget to your product page that displays a list of the reviews customers have written. The steps differ depending on whether you're using an Online Store 2.0 theme or a Vintage theme, so please check the steps that match the theme you're using.

For Online Store 2.0

1. Click "Add product reviews widget"
2. Click the Shopify 2.0 tab
3. Open the Shopify theme customization screen
4. Open the product template
5. Add the app block where you want reviews displayed
6. Click "Save"

For Vintage themes

1. Click "Add product reviews widget"
2. Click the Vintage theme tab
3. Copy the code snippet
4. Click Online Store > Edit code, in that order, to open the Shopify theme editor
5. Paste the code snippet where you want reviews displayed
6. Click "Save"

3. Add review stars to your product page

Here, we introduce the steps for adding a review widget to your product page that displays the average score and star (★) rating from the reviews customers have written. The steps differ depending on whether you're using an Online Store 2.0 theme or a Vintage theme, so please check the steps that match the theme you're using.

For Online Store 2.0

1. Click "Add product reviews widget"
2. Click the Shopify 2.0 tab
3. Open the Shopify theme customization screen
4. Open the product template
5. Add the app block where you want reviews displayed
6. Click "Save"

For Vintage themes

1. Click "Add product reviews widget"
2. Click the Vintage theme tab
3. Copy the code snippet
4. Click Online Store > Edit code, in that order, to open the Shopify theme editor
5. Paste the code snippet where you want reviews displayed
6. Click "Save"

4. Create a review-request Flow

Here, we introduce the steps for creating a Flow that automatically sends customers a review-request email (SMS).

1. Click "Create review request flow"
2. Enter a name for the Flow and click "Create Flow"
3. Edit the content of the request email to be sent automatically
4. Click "Update Action Status" in the top right of the screen
5. In the dialog that appears, select "Live" from the Action status field, then click "Update Statuses"

Related articles about Klaviyo

The blog article below explains the email marketing app "Klaviyo" in detail. Feel free to use it as a reference.

[Complete Guide] What Is Klaviyo? Benefits, Pricing Plans, and Setup for Using Klaviyo on Shopify
This article explains in detail the features, functionality, pricing, and initial setup of "Klaviyo," an email marketing app that works well with Shopify.

The blog article below introduces how to set up restock notifications with the email marketing app "Klaviyo." Feel free to use it as a reference.

How to Set Up Back-in-Stock Alerts with Klaviyo | Shopify Apps That Extend Klaviyo
Learn how to set up back-in-stock alerts for Shopify using Klaviyo. This guide covers automatic notification forms for out-of-stock products, email delivery settings, API key retrieval, and inserting a snippet into your theme, with detailed steps and customization options.

The blog article below introduces recommended email marketing apps you can use on Shopify, including "Klaviyo." Feel free to use it as a reference.

What Are the Benefits of Email Marketing on Shopify? Recommended Email Marketing Apps
We explain the basics and pros and cons of email marketing on Shopify. Covers the types of email delivery ecommerce sites need, from transactional to promotional emails, along with recommended apps like Shopify Email, Klaviyo, and Omnisend.

The blog article below introduces recommended Shopify apps by category, beyond just email marketing apps. Feel free to use it as a reference.

Recommended Shopify Apps: A Thorough Guide to Boosting Sales, Improving Efficiency, and Free Apps
A thorough guide to recommended apps for running your Shopify store more efficiently! We introduce hand-picked apps by purpose, including customer acquisition, CVR improvement, reduced workload, SEO, and email newsletter creation. Packed with useful information for beginners and advanced users alike! Not just a popularity ranking — these are Shopify apps we've actually used and can genuinely recommend, from free apps to Shopify's top-quality certified apps!