When running an online store on Shopify, letting customers quickly and easily find the products they're looking for is a key factor directly tied to increasing sales. That's where Shopify's own "Shopify Search & Discovery" app comes in. This app is a powerful tool for improving the customer's shopping experience through search customization, product recommendations, data analysis, and more. This article explains in detail the features, specific functionality, and use cases of Shopify Search & Discovery.
What is Shopify Search & Discovery
Shopify is the developer of this app that improves how easily customers can find products. To help customers find products more easily, it lets you customize the sort order of search results, customize filter options, and display recommended products on product pages.
Price: Free
What you can do with Shopify Search & Discovery
Customize filter options
With Shopify Search & Discovery, you can customize the filter options shown on collection pages and search results pages. For example, if you sell laptops, you could create filter options for manufacturer, memory, CPU, price, screen size, and more, and display them on your online store.
If you'd like to implement tag-based filtering, "RuffRuff Product & Blog Tags" is also a great option. "RuffRuff Product & Blog Tags" is a Shopify app that lets you add tag-based filtering on collection pages and blog pages.
If you'd like to implement tag-based filtering, give it a try.
RuffRuff Product & Blog Tags
Customize the sort order of search results
With Shopify Search & Discovery, you can also customize the display order of search results. You can set which products rank higher for specific search keywords. For example, in a Shopify store selling home appliances, you could set "MacBook Air" and "Google Chromebooks" to rank higher for the search keyword "laptop," so that PC-related products like desktop PCs or laptop mice don't rank above them — ensuring products that match the customer's search intent appear at the top.
Synonym settings
Shopify Search & Discovery also lets you set up synonyms. Not every customer will search using the exact same word — some might search "notebook PC" or "portable computer" instead of "laptop." By setting "notebook PC" and "portable computer" as synonyms of "laptop" in Shopify Search & Discovery, you can avoid a situation where searching "notebook PC" or "portable computer" returns zero results, and instead show products containing the keyword "laptop" in the search results.
Product recommendations
With Shopify Search & Discovery, you can display recommended products to shoppers viewing a product page. For example, someone viewing a laptop could be shown a mouse, keyboard, or screen protector as related recommended products.
The blog article below introduces several Shopify apps that let you add a recommendation feature to your Shopify store, along with the benefits of implementing one. Feel free to use it as a reference.
Data analysis
With Shopify Search & Discovery, you can view data such as "frequently searched keywords," "searched keywords with no matching page," and "searched keywords with no clicks." You can also view data such as the click-through rate and purchase rate of recommended products, and products with a low click-through rate.
How to use Shopify Search & Discovery
How to add a filter option
You can add a filter option using the steps below.
1. Open the Shopify Search & Discovery app
2. Click "Customize filters"
3. Click Add filter
4. Select the filter option you want to add
5. Click Save
How to change the sort order of search results
1. Open the Shopify Search & Discovery app
2. Click "Add product boost"
3. Select the product you want to rank higher
4. Add the keyword you want to boost the ranking for
5. Click Save
How to set up synonyms
1. Open the Shopify Search & Discovery app
2. Click "Create synonym group"
3. Add the keywords to include as synonyms
4. Give the synonym group a title
5. Click Save
How to display recommended products on a product page
1. Open the Shopify Search & Discovery app
2. Click "Add recommended products"
3. Select the product you want to display recommended products for
4. In the related products editing section, edit the products you want to show as recommended products
5. Click Save
Conclusion
This article introduced the features, capabilities, and usage of Shopify's own official app, "Shopify Search & Discovery."
The article below introduces other recommended Shopify apps besides "Shopify Search & Discovery," organized by category such as customer acquisition, boosting sales, and extending blog articles. Feel free to use it as a reference.
