In the world of online shopping, delivering a personalized experience tailored to each user's preferences and situation has become increasingly important. This is where "diagnostic content" comes in. By having users answer questions about their own situation, this content delivers personalized product recommendations and suggestions based on their answers — offering benefits ranging from an improved purchase experience and higher conversion rates to valuable data collection.
In this article, we introduce several apps that are ideal for adding diagnostic content to a Shopify store. Each has its own distinct features, so we recommend choosing based on your specific needs. Let's use diagnostic content to improve the user experience and boost your sales.
What is diagnostic content?
Diagnostic content is content that delivers a personalized product or suggestion based on how a user answers questions about their own situation. A typical example is a feature that presents recommended products or the ideal service based on the user's preferences or circumstances. Well-known examples include Snaq.me (snack diagnosis), Medulla (hair-type diagnosis), and WON (personalization diagnosis).
The benefits of diagnostic content
Diagnostic content offers the following benefits.
Improves the purchase experience
By providing information tailored to the user's situation, you can deliver a more satisfying experience.
Can boost conversion rate
Making the right suggestion can increase conversion rates for purchases, sign-ups, and more.
Enables data collection
Collecting users' responses helps you understand their needs and can inform product development.
Differentiates you from competitors
You can differentiate yourself from competitors and offer a unique service.
Recommended Shopify apps for diagnostic content
Gojiberry
Source: Gojiberry｜Shopify App Store
Gojiberry is a Japan-made Shopify app that makes it easy to run customer surveys. Beyond standard survey functionality, it supports various survey formats such as 1-click surveys, 5-second tests, and NPS scoring, letting you collect customer feedback from multiple angles.
Gojiberry also offers a product-diagnosis feature in addition to its survey functionality, currently available for free as a beta.
The blog article below introduces Gojiberry's features and recommended functionality. Please use it as a reference.
Gojiberry pricing plans
| Plan name | Price | Details |
|---|---|---|
| Free | Free | Up to 100 responses Unlimited survey creation Customizable surveys All survey features Survey link / QR code generation |
| Plus | $15/month | Unlimited responses Unlimited survey creation Customizable surveys All survey features Survey link / QR code generation Hide branding |
Presidio: Quiz Kit
Source: Presidio: Quiz Kit｜Shopify App Store
Presidio: Quiz Kit is a Shopify app that stands out as a top-tier solution for adding diagnostic content to a Shopify store. You can choose from a wide range of templates, and also customize the design to match your own brand. Its advanced AI-powered product recommendation engine delivers optimal suggestions tailored to each user's preferences. It also lets you set up a wide range of touchpoints with users, including result pages and email delivery, making it useful for effective lead generation. Its analytics features are robust as well, supporting A/B test optimization and deeper understanding of customer behavior.
The blog article below introduces recommended recommendation apps. Please use it as a reference.
Presidio: Quiz Kit pricing plans
| Plan name | Price | Additional cost | Details |
|---|---|---|---|
| Free | Free | - | For development stores |
| Starter | $19/month | $0.15/additional response | 100 quiz responses 1 published quiz Codeless quiz templates Personalization features Advanced quiz logic Email address collection Analytics Advanced AI-powered recommendations |
| Basic | $59/month | $0.08/additional response | 500 quiz responses Unlimited published quizzes Logic jump functionality; integrations with CRM tools (Klaviyo, Mailchimp, Omnisend, Active Campaign) |
| Middle | $129/month | $0.06/additional response | 1,000 quiz responses Unlimited published quizzes Email verification A/B testing Integrations with subscriptions, Shopify Flow, and Zapier |
Shop Quiz: Product Recommender
Source: Shop Quiz: Product Recommender｜Shopify App Store
Shop Quiz: Product Recommender is a Shopify app that asks online shoppers personalized questions and recommends the optimal product based on their answers. By using video quizzes, you can directly advise customers on product fit, driving sales.
Shop Quiz: Product Recommender pricing plans
| Plan name | Price | Details |
|---|---|---|
| Free Plan | Free | Up to 100 quiz responses per month Unlimited video quizzes Custom quiz design Conditional logic Export functionality Integrations with Klaviyo, Facebook Pixel, analytics, and more |
| Basic Plan | $39/month | Up to 500 quiz responses per month All Free Plan features Zoom support Instant product catalog sync File and photo upload Custom JS and CSS Advanced analytics |
| Pro Plan | $99/month | Up to 1,000 quiz responses per month All Basic Plan features Dedicated account manager Quarterly strategy reviews Larger plans available at discounted rates |
For You‑Diagnostic Content Builder
Source: For You‑Diagnostic Content Builder｜Shopify App Store
For You‑Diagnostic Content Builder is a Shopify app that lets you add diagnostic functionality to a Shopify store. With intuitive controls, you can build a diagnostic flow easily, no programming skills required. It's developed by a Japanese company, so merchants who aren't confident in English can use it with peace of mind.
For You‑Diagnostic Content Builder pricing plans
| Plan name | Price | Details |
|---|---|---|
| Basic Plan | $5/month | Unlimited diagnoses 1 diagnostic template type Set diagnosis cover and questions Set products based on answer combinations Set products for answer combinations outside the configured set |
Rakuraku Shindan Builder (Easy Diagnostic Builder)
Source: Rakuraku Shindan Builder｜Shopify App Store
Rakuraku Shindan Builder (Easy Diagnostic Builder) is a handy Shopify app that lets you embed diagnostic content into your Shopify store. It can suggest recommended products through a diagnosis that addresses customer pain points, and makes it easy to create and embed diagnostic content. Diagnosis results are also saved per customer as metafields or tags, so you can use it as a CRM tool too. It's developed by a Japanese company, so merchants who aren't confident in English can use it with peace of mind.
Rakuraku Shindan Builder pricing plans
| Plan name | Price | Details |
|---|---|---|
| Free Plan | Free | Embed diagnostic content into your theme Build diagnostic content from handy templates (some templates have restrictions) |
| Pro Plan | $10/month | All FREE plan features Hide the logo at the bottom of the diagnostic content Customize background and button colors Send diagnosis results as Google Analytics events Save logged-in customers' diagnosis results as customer metafields/tags |
FuKuMikke
Source: FuKuMikke｜Shopify App Store
FuKuMikke uses machine learning to instantly diagnose how well clothing suits a customer's body shape and personal color. It's developed by a Japanese company, so merchants who aren't confident in English can use it with peace of mind.
FuKuMikke pricing plans
| Plan name | Price | Details |
|---|---|---|
| Standard | $20/month | All features |
In closing
This article introduced apps that are ideal for adding diagnostic content to a Shopify store.
- Gojiberry
- Presidio: Quiz Kit
- Shop Quiz: Product Recommender
- For You‑Diagnostic Content Builder
- Rakuraku Shindan Builder
- FuKuMikke
Each app has its own distinct features, and it's important to choose based on your own needs. Adding diagnostic content can bring a variety of benefits, including an improved user experience, better conversion rates, and data collection. We encourage you to consider using diagnostic content to grow traffic and sales on your Shopify store.
Finally, this article covered recommended Shopify apps for adding diagnostic content, but the blog article below introduces a variety of recommended apps by genre — beyond diagnostic content — that support "LTV growth" and "sales growth." Please use it as a reference.
Related article: [Related article] What Is Diagnostic Content? Benefits and Drawbacks from a Marketing Perspective｜Yomitoru
