Do you create landing pages (LPs) on your own Shopify store?
This article takes a detailed look at how to create a landing page on Shopify. We'll explain three approaches — using a Shopify theme, using a Shopify app, and customizing the source code — comparing the pros and cons of each.
What Is an LP (Landing Page)?
A landing page, taken literally, refers to "the first page a visitor lands on," but these days it more often refers to "a single web page designed for a specific purpose," rather than necessarily the first page a visitor sees.
In this article, we're explaining landing pages in the sense of "a single web page designed for a specific purpose."
Why Creating an LP Matters
For an online shop, a landing page plays a very important role. A landing page is a web page designed to effectively convey the appeal of a product or service and boost a visitor's desire to buy. A well-designed landing page leads to a higher conversion rate and contributes significantly to increased sales.
With Shopify, you can create a high-quality LP relatively cheaply and easily. Refer to the "3 Ways to Create an LP on Shopify" section below and choose the method that best suits you.
3 Ways to Create an LP on Shopify
Creating It with a Shopify Theme
First, here's how to create one using a Shopify theme.
This method involves creating a template for your LP on the theme customization page and linking that template to the relevant page.
The benefit of this method is that it's free and requires no coding, so even beginners can create one easily. It also lets you leverage Shopify's templates, so you can create an LP quickly while maintaining design quality.
The drawback is that, since you can only build the LP using the section parts your current Shopify theme provides, there's a limit to how much you can customize it.
The Shopify app introduction LPs below are implemented using only Dawn's section parts. Please use them as a reference when creating an LP with a Shopify theme.
Creating It with a Shopify App
Next, here's how to use a Shopify app.
This involves using a page-builder app or an app that extends the section parts of your Shopify theme.
The benefit of this method is that it comes with a rich set of design parts and features, and can be operated intuitively with a drag-and-drop editor, making it easy for beginners to use and letting them create a high-quality LP with ease.
The drawback is that it costs an app fee. Many apps are billed monthly, so the cost can add up over time.
The blog article below introduces recommended page-builder apps. Please use it as a reference.
Creating It by Customizing the Source Code
Finally, here's how to customize the source code.
The benefit of this method, compared to the theme-based and app-based approaches described above, is that it offers greater freedom, letting you create a unique, original LP.
The drawback is that it requires technical skill and takes time and cost.
Recommended Shopify Apps for Creating an LP
PageFly
Source: PageFly | Shopify App Store
PageFly is the most well-known page-builder app among Shopify apps. It has a rich set of design templates and features, and because it's the most famous, there's also a wealth of information about it online, so when you run into trouble you can quickly look it up and solve it.
The blog article below explains PageFly's overview, how to use it, and tips for creating an LP. Please use it as a reference.
PageFly Pricing Plans
| Plan Name | Price | Number of Pages You Can Publish |
|---|---|---|
| Free plan | Free | 1 page |
| Paid plan | $24/month〜$89/month |
$24/month — 10 pages $29/month — 20 pages $37/month — 30 pages $44/month — 40 pages $52/month — 50 pages $59/month — 60 pages $67/month — 70 pages $74/month — 80 pages $82/month — 90 pages $89/month — 100 pages |
| Enterprise plan | $199/month | Unlimited |
GemPages Landing Page Builder
Source: GemPages Landing Page Builder | Shopify App Store
GemPages is a well-known Shopify app, much like PageFly. GemPages also offers a rich set of design templates and features, and is available at a relatively lower cost compared to PageFly.
GemPages Pricing Plans
| Plan Name | Price | Number of Pages You Can Publish |
|---|---|---|
| FREE TO INSTALL | Free | Pages: 1 page |
| BUILD | $29/month | Pages: 15 pages, Product pages: 10 pages, Blog posts: 20 pages |
| OPTIMIZE | $59/month | Unlimited for all pages |
| ENTERPRISE | $199/month | Unlimited for all pages |
Tapita Landing Page Builder
Source: Tapita Landing Page Builder | Shopify App Store
Tapita Landing Page Builder is a Shopify app that was only released in 2022. Compared to PageFly and GemPages mentioned above, it's a later entrant to the market, but it has already earned many high-rated reviews, and one of its features is that it's available at a lower cost than PageFly or GemPages.
Tapita Landing Page Builder Pricing Plans
| Plan Name | Price | Number of Pages You Can Publish |
|---|---|---|
| Free | Free | 5 pages (limited page types) |
| Starter | $9/month | 15 pages |
| Standard | $29/month | 55 pages |
| Pro | $59/month | 100 pages |
Design Packs
Source: Design Packs | Shopify App Store
Design Packs isn't a page-builder app, but it is a Shopify app that lets you add design parts to your current Shopify theme. If it's enough for you to just extend your existing product pages or blog posts, choosing Design Packs is also a valid option.
Design Packs Pricing Plans
| Plan Name | Price | Plan Details |
|---|---|---|
| STARTER PACK PLAN | Free | 2 types of design parts available |
| MONTHLY PLAN | $24.99/month | All design parts available |
| ANNUAL PLAN | $199/year | All design parts available |
In Closing
A landing page is a single web page designed for a specific purpose, and it plays an important role on your Shopify store too. There are broadly three ways to create a landing page on Shopify:
- Using a Shopify theme
- Using a Shopify app
- Customizing the source code
Each method has its pros and cons, so it's important to choose based on your own skills and goals.
For beginners, we recommend using a Shopify theme or app. Using a Shopify app in particular offers a high degree of design freedom and is easy to use even for beginners, which is why many store owners choose this approach.
Finally, this article introduced recommended Shopify apps for creating an LP, but the blog article below introduces various other recommended apps by category, covering areas such as "customer acquisition," "sales growth," and "blog post enhancement." Please use it as a reference.
