Connecting Shopify and Amazon significantly improves operational efficiency for those running shops on both platforms, or for those looking to expand their EC sales channels. Since the integration involves several steps, it's important to understand the setup process and points to note before connecting for the first time.
This article explains the basic setup steps for smoothly connecting Shopify and Amazon, and takes a detailed look at recommended integration apps.
Basic setup for connecting Shopify and Amazon
Connecting Shopify and Amazon requires some preparation and setup.
Step 1: Apply for an Amazon seller account
Prepare an Amazon seller account and a Shopify account respectively. Obtaining an Amazon seller account may take time due to the review process, so make sure to apply with plenty of time to spare.
Step 2: Install an Amazon integration app
Install an app from the Shopify App Store that can connect with Amazon. Introducing a Shopify app is essential for connecting Shopify and Amazon.
Step 3: Configure sync settings in the Amazon integration app
Connect your Shopify and Amazon accounts within the Shopify app and configure the product sync settings.
With the basic steps above, products registered on Shopify will automatically be reflected on Amazon. Automatic updates of product prices and stock status are also possible.
The sync procedure varies depending on the app you install, so please check each app for details.
Points to note when connecting Shopify and Amazon
There are several points to note when connecting Shopify and Amazon.
Don't violate Amazon's selling policies
Amazon has detailed rules regarding listed products and pricing. Even for products that can be listed on Shopify without issue, be sure to check whether they meet Amazon's standards. Also, if the product information doesn't match between Shopify and Amazon, discrepancies in stock quantity or price may occur, so caution is needed.
Update regularly
When there are system updates or app version upgrades on either Shopify or Amazon, temporary glitches may occur. To reduce the risk of issues, it's important to always keep the respective software up to date and maintain a system for checking that the integration is working properly.
Benefits of connecting Shopify and Amazon
If you run a shop on both Shopify and Amazon, connecting them offers various benefits, with the biggest benefit being improved operational efficiency. Here's an explanation of the workload that can be reduced by connecting Shopify and Amazon.
Centralized product management
Connecting Shopify and Amazon lets you complete product information updates, such as registering and editing products, in one go. Since you no longer need to register and update product information separately on each platform, you can save a significant amount of working time.
Centralized inventory management
The integration also enables centralized inventory management. Automatic syncing eliminates human error and helps you avoid risks such as overselling or stock shortages.
Manage order data all in one place
By connecting Shopify and Amazon, you can manage Amazon order data together from the Shopify admin. This makes it possible to handle order processing and customer support for both platforms smoothly and without omissions.
Drawbacks of connecting Shopify and Amazon
While connecting Shopify and Amazon offers many benefits, there are also drawbacks. First, most integration apps are paid, so operating them involves a certain amount of cost. Depending on your sales or business scale, the monthly cost could become a burden.
There's also a risk that the integration could be temporarily interrupted due to system glitches or updates. If the integration is interrupted, there's a risk that inadequate inventory management could lead to stockouts.
Consider introducing the integration only after understanding these drawbacks.
3 recommended apps for connecting Shopify and Amazon
An app is essential for connecting Shopify and Amazon. Since there are various apps available, compare cost and features to choose the one that fits your store's operations.
Note that many integration apps don't support Japanese, and all the apps introduced in this article support English.
CedCommerce Amazon Channel
Image source: CedCommerce Amazon Channel
CedCommerce Amazon Channel is an app for connecting Shopify and Amazon that's used in more than 22 countries. Its strength is the ability to centrally manage multiple Amazon channels from a single Shopify account. It syncs product information, stock status, and order status in real time, leading to improved operational efficiency on both platforms. Another feature is the ability to template product information for bulk import and editing.
Pricing plans vary depending on the number of orders per month. There's also a free plan for up to 50 orders, making it an app that's easy to start with even for small stores.
CedCommerce Amazon Channel pricing plans
| Plan name | Price | Details |
|---|---|---|
| Trial | Free | • Unlimited listings • 50 orders (one-time) • Unlimited Amazon accounts • 24/7 free support |
| Beginner | $15/month | • Unlimited listings • Up to 100 orders/month • Unlimited Amazon accounts • 24/7 free support |
| Growth | $49/month<br> | • Unlimited listings • Up to 500 orders/month • Metafield support • Unlimited Amazon accounts • 24/7 free support |
| Enterprise | $250/month | • Unlimited listings • Up to 2,500 orders/month • Metafield support • Unlimited Amazon accounts • 24/7 free support • Dedicated account manager |
Reputon Amazon Importer
Image source: Reputon Amazon Importer
Reputon Amazon Importer offers the basic integration features between Shopify and Amazon, and also lets you add products listed on Amazon to your Shopify store. If a purchase of an Amazon product occurs on Shopify, you earn an Amazon Associates referral fee. Product variants can also be imported in bulk, and pricing can be freely adjusted. It also comes with features like inventory tracking and price syncing.
However, Shopify products are not automatically reflected on Amazon, and shipping processing done for your own products on Shopify is not automatically reflected either. Shipping and other processing must be done manually on the Amazon side.
Reputon Amazon Importer pricing plans
| Plan name | Price | Details |
|---|---|---|
| Free | Free | • 20 imports/month • Limited to 5 imports per hour |
| Lite | $4.99/month | • 100 imports/month • No hourly limit • Affiliate button |
| Standard | $9.99/month | • 300 imports/month • No hourly limit • Bulk import • Affiliate button |
| Advanced | $19.99/month | • 1,000 imports/month ※ $0.02 per product over the limit • No hourly limit • Bulk import • Affiliate button • Inventory and price sync |
Amazon Importer Spreadr App
Image source: Amazon Importer Spreadr App
Amazon Importer Spreadr App is an app that lets you bring product information from Amazon into Shopify. Its admin interface is easy to understand, and it also supports dropshipping and Amazon Associates. You can choose whether Amazon handles shipping and inventory management, or whether you manage dropshipping yourself. There's no free plan, but there is a free trial period, so you can try it out first if you're interested.
The blog article below introduces how to do dropshipping and recommended apps. If you're considering dropshipping, please use it as a reference.
Amazon Importer Spreadr App pricing plans
| Plan name | Price | Details |
|---|---|---|
| Basic | $5/month | • Unlimited product imports • Amazon button link • 7-day free trial |
| Pro | $10/month | • Unlimited product imports • Automatic sync • Regional localization • Analytics feature • Chrome extension • 7-day free trial |
| Gold | $20/month | • Unlimited product imports • Automatic sync • Regional localization • Analytics feature • Chrome extension • Manual sync • Bulk actions • 7-day free trial |
Grow your shop by connecting Shopify and Amazon
Shopify and Amazon can be easily connected if you introduce the right app. Since both integration apps and selling on Amazon involve costs, compare cost-effectiveness and choose the app and sales format that suits your business.
The blog article below introduces recommended Shopify apps by category for boosting sales and improving operational efficiency, in addition to Amazon integration. Please use it as a reference.
