Why not review the payment methods on your Shopify store? In this article, we'll clearly explain the specific benefits of adding Google Pay, along with the drawbacks to watch out for and the setup steps for a smooth rollout. We hope this helps improve your customers' purchase experience.
What Is Google Pay?
Google Pay is a mobile payment service provided by Google Inc. If you're using Shopify Payments, you can easily add it with no setup fees, monthly fees, or transaction fees. Customers can also use the credit card and shipping information already registered to their Google account to make purchases, reducing the effort needed to enter information at checkout. This reduction in manual entry can be expected to lower cart abandonment and improve conversion rates.
Benefits of Adding Google Pay to Shopify
Helps Prevent Cart Abandonment
As mentioned above, Google Pay reduces the effort customers need to put into checkout, which can be expected to lower the cart abandonment rate.
According to research by Baymard Institute, the 10th most common reason for cart abandonment is a lack of payment options. If a product can only be purchased on your Shopify store and the customer is determined to buy it, it may not matter much if their usual payment method isn't available. However, if the product is available elsewhere, or if the customer's intent to purchase isn't very strong, this can cause them to go to a different store or product.
As a countermeasure against cart abandonment, it's worth adding as many payment options as you reasonably can.
The article below introduces cart abandonment countermeasures on Shopify beyond simply adding more payment types.
Easy to Set Up
If you're using Shopify Payments, adding Google Pay is very easy. All you need to do is check the Google Pay checkbox on the Shopify Payments settings screen. Detailed setup instructions are provided later in this article, so please refer to them.
Low Cost
If you're using Shopify Payments, there are no setup fees, monthly fees, or transaction fees for using Google Pay. The only cost is the payment processing fee, so being able to start at low cost is another benefit.
Drawbacks of Adding Google Pay to Shopify
Google Pay Appears on the Dynamic Checkout Button
Shopify product pages typically display two types of buttons: a cart button and a dynamic checkout button. For express checkout, Shopify automatically displays whichever payment method the visiting customer is likely to use, chosen from Amazon Pay, Apple Pay, Google Pay, Shop Pay, and PayPal.
Because of this, if you add Google Pay while thinking "I only want the dynamic checkout button to show Amazon Pay," Google Pay may end up appearing as well.
Reference: Dynamic Checkout Button｜Shopify Help Center
How to Add Google Pay to Shopify
Here's how to add Google Pay to your Shopify store.
(1) From the Shopify admin, go to "Settings > Payments > Manage"
(2) Click "Manage payment methods"
(3) Enable Google Pay
A Shopify App That Can Hide Google Pay Under Specific Conditions
RuffRuff Order Limits
RuffRuff Order Limits is fully localized in Japanese and is Japan's first Shopify app to use the Cart and Checkout Validation API.
By leveraging the Cart and Checkout Validation API, order restriction logic that previously could only be handled on the frontend can now be enforced server-side. This makes it possible to achieve more robust order restrictions that are harder to bypass compared to existing order-limit apps.
With a single app, you can implement quantity limits, amount limits, bundling restrictions, customer restrictions, and payment method hiding.
The blog article below introduces how to use RuffRuff Order Limits to hide Google Pay. Please use it as a reference.
In Closing
In this article, we introduced the benefits and drawbacks of adding Google Pay to your Shopify store, along with how to set it up.
Shopify supports a variety of other payment methods as well. The blog article below summarizes payment methods available on Shopify besides Google Pay. Please use it as a reference when adding more payment options to your Shopify store.
