What payment method are you using on your Shopify store? In this article, we'll explain the benefits and drawbacks of adding Apple Pay to your Shopify store, along with the specific steps for setting it up.
What Is Apple Pay?
Apple Pay is a mobile payment service provided by Apple Inc. If you're using Shopify Payments, you can easily add it with no setup fees, monthly fees, or transaction fees. Customers can also use the credit card and shipping information already registered to their Apple account to make purchases, reducing the effort needed to enter information at checkout. This reduction in manual entry can be expected to lower cart abandonment and improve conversion rates.
Benefits of Adding Apple Pay
Helps Prevent Cart Abandonment
As mentioned above, Apple Pay reduces the effort customers need to put into checkout, which can be expected to lower the cart abandonment rate.
According to research by Baymard Institute, the 10th most common reason for cart abandonment is a lack of payment options. If a product can only be purchased on your Shopify store and the customer is determined to buy it, it may not matter much if their usual payment method isn't available. However, if the product is available elsewhere, or if the customer's intent to purchase isn't very strong, this can cause them to go to a different store or product.
As a countermeasure against cart abandonment, it's worth adding as many payment options as you reasonably can.
The blog article below introduces cart abandonment countermeasures on Shopify beyond simply adding more payment types.
Easy to Set Up
If you're using Shopify Payments, adding Apple Pay is very easy. All you need to do is check the Apple Pay checkbox on the Shopify Payments settings screen. Detailed setup instructions are provided later in this article, so please refer to them.
Low Cost
If you're using a store on Shopify Payments, you can add it easily with no setup fees, monthly fees, or transaction fees. The only cost is the payment processing fee, so being able to start at low cost is another benefit.
Drawbacks of Adding Apple Pay
Apple Pay May Appear on the Dynamic Checkout Button
Shopify product pages typically display two types of buttons: a cart button and a dynamic checkout button. For express checkout, Shopify automatically displays whichever payment method the visiting customer is likely to use, chosen from Shop Pay, Apple Pay, Google Pay, and PayPal.
Because of this, adding Apple Pay may cause it to appear unintentionally in cases where you only wanted to show, say, Shop Pay.
How to Add Apple Pay
Here's how to add Apple Pay to your Shopify store.
(1) From the Shopify admin, go to "Settings > Payments > Manage"
(2) Click "Manage payment methods"
(3) Enable Apple Pay
A Shopify App That Can Hide Apple Pay Under Specific Conditions
RuffRuff Order Limits
RuffRuff Order Limits is fully localized in Japanese and is Japan's first Shopify app to use the Cart and Checkout Validation API.
By leveraging the Cart and Checkout Validation API, order restriction logic that previously could only be handled on the frontend can now be enforced server-side. This makes it possible to achieve more robust order restrictions that are harder to bypass compared to existing order-limit apps.
With a single app, you can implement quantity limits, amount limits, bundling restrictions, customer restrictions, and payment method hiding.
The blog article below introduces how to use RuffRuff Order Limits to hide Apple Pay. Please use it as a reference.
In Closing
In this article, we explained the benefits and drawbacks of adding Apple Pay to your Shopify store, along with the setup steps.
Shopify supports a wide variety of payment methods beyond Apple Pay. Match your payment methods to your store's characteristics and customer base to make it even easier for people to shop with you.
The blog article below summarizes payment methods available on Shopify besides Apple Pay. Please use it as a reference when adding more payment options to your Shopify store.
