Comparing SHOPLINE Pricing Plans: Features of Each Plan and Who They're Best For

Note: This article covers SHOPLINE, an e-commerce platform primarily framed for the Japanese market. This will not be relevant if you are not evaluating platforms for the Japanese market.

If you're interested in SHOPLINE, you may be thinking, "I don't know which plan is right for me" or "I want to know the features and costs of each plan."

SHOPLINE offers four plans tailored to a wide range of stages of e-commerce operation. By carefully choosing a plan based on the state of your online store, you can run your ideal e-commerce business while keeping costs as low as possible.

In this article, we'll thoroughly explain SHOPLINE's pricing plans. We'll also cover how to change plans, so if you're interested in SHOPLINE, please use this as a reference.

SHOPLINE Pricing Plan Comparison Table

SHOPLINE offers the following four pricing plans:

*As of December 2024

[SHOPLINE] Features of Each Plan and Who They're Best For

Since SHOPLINE offers four types of plans, some people may not know which one to choose. Let's go over the features of each plan and who each one is best suited for.

Starter Plan

The Starter Plan is the cheapest plan SHOPLINE offers. You can create up to 5 staff accounts, and the transaction fee is 2% per transaction. This makes it a good fit for small businesses that don't yet have a very high transaction volume.

Essential Plan

The Essential Plan is a popular plan among SHOPLINE users. You can create up to 10 staff accounts, and the transaction fee is 1.2 percentage points lower than the Starter Plan. This plan is recommended for those who want to grow their operations team and expand sales.

Premium Plan

With the Premium Plan, you can create up to 100 staff accounts. The transaction fee is also quite low, at 0.4%. This makes it a good fit for those whose e-commerce site has grown large and who want to expand their business efficiently.

Enterprise Plan

The Enterprise Plan is the most expensive plan SHOPLINE offers. That said, it also comes with a correspondingly rich set of available services.

You can create up to 500 staff accounts and operate up to 10 online stores. You also get support from a dedicated customer success team. This plan is ideal for large companies with many staff members, or businesses operating multiple physical stores.

You Can Change Your SHOPLINE Plan at Any Time

SHOPLINE lets you change your plan while running your shop.

Upgrades can be made at any time during your billing period, but downgrades cannot take effect during the current billing period. If you select your desired downgrade plan during the current period, it will take effect at the next renewal.

You can make upgrades and downgrades by selecting the plan you want to switch to.

How to change plans

Let's walk through how to change plans, using the upgrade process as an example.

1. Log in to SHOPLINE and click "Plan" from Settings.

Image source: SHOPLINE

2. Click "Upgrade Now."

3. Click "Choose plan" for the plan you want to sign up for.

4. Check the amount required for the upgrade and click "Pay Now." Once payment is complete, the process is finished.

Costs of Using SHOPLINE

The costs of using SHOPLINE are as follows:

• Monthly fee
• Service transaction fee
• Paid app usage fees

Payment processing fees vary depending on the payment method used. Note that if you conduct international transactions, international transaction fees and currency conversion fees may also be added.

On other platforms, apps used to extend functionality are often paid, but about 80% of the apps in the SHOPLINE App Store can be used for free. Being able to use most apps at no cost is a nice benefit.

SHOPLINE Is Currently Offering a 14-Day Free Trial

Image source: SHOPLINE

SHOPLINE is currently offering a limited-time 14-day free trial. During the free trial period, you can use all of SHOPLINE's standard features. This means you can experience the entire process, from building your online shop to registering and selling products.

After the 14-day free trial, you will not be charged unless you select a paid plan. If you're interested in SHOPLINE, try it out during the free trial to get a feel for it.

Basic Information About SHOPLINE

SHOPLINE is an e-commerce platform founded in Hong Kong in 2013. It expanded into Southeast Asia in 2019, and into Australia, the UK, the US, and Japan in 2023. In 2024, the number of shops using SHOPLINE surpassed 600,000.

If you'd like to learn more about SHOPLINE, please see "What is SHOPLINE? An introduction to its features, pricing, and e-commerce case studies."

Choose the Plan That's Right for You and Launch Your Online Shop with SHOPLINE

SHOPLINE offers a total of four pricing plans, ranging from the Starter Plan, available for around ¥4,000 per month, to the Enterprise Plan, which lets you smoothly run even large-scale e-commerce sites.

For those who want to build and run an online shop as inexpensively as possible, or who are launching their first online shop, the Starter Plan is recommended.

As your e-commerce site grows, it's a good idea to consider upgrading from the Starter Plan to one of the other plans.

Choose the plan that's right for you and start building and running your e-commerce site on SHOPLINE.

The blog article below covers SHOPLINE's features, main functions, and case studies in more detail. Please use it as a reference.

What Is SHOPLINE? Introducing Its Features, Costs, and Case Studies
A detailed look at SHOPLINE's features, functions, pricing plans, and case studies. We thoroughly cover the appeal and challenges of this e-commerce platform, which excels at cross-border e-commerce in Asian markets, as well as its ability to easily build an e-commerce site with AI and no-code tools.
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