Note: This article covers SHOPLINE, an e-commerce platform used across Asia. Pricing shown is for the Japanese market (in yen); plans and pricing may differ in other regions.
You may be wondering, "What kind of features does SHOPLINE have?" or "Can I build my ideal site with SHOPLINE?"
SHOPLINE comes standard with a wide variety of features, from the bare essentials needed to build and run an e-commerce business to analytics and marketing features.
In this article, we'll thoroughly explain SHOPLINE's main features.
What Is SHOPLINE, Anyway?
SHOPLINE is an e-commerce building platform currently used by more than 600,000 shops worldwide. You can easily build a full-fledged e-commerce site without any specialized knowledge.
Its major appeal includes Instagram Commerce, which lets you guide viewers to add products to their cart during an Instagram live stream, as well as its multilingual and multi-currency support, which makes it easy to expand overseas.
If you'd like to learn more about SHOPLINE, please see the article "What Is SHOPLINE? Introducing Its Features, Costs, and Case Studies."
List of Features Available on SHOPLINE
The main features available on SHOPLINE are as follows.
| Main Feature | Details |
|---|---|
| Store customization features | 20+ industry-specific template themes AI auto-generation feature EasyRank SEO and more |
| Payment features | Supports multiple payment methods PCI-DSS compliant Mobile-friendly checkout system SHOPLINE Payments available and more |
| SHOPLINE POS | Integrates physical stores, online stores, and social media and more |
| Product management / inventory management features | Unlimited product registration Registering variants such as size and color Centralized inventory management across multiple locations Inventory alerts and more |
| Customer management features | Syncing customer information and order history across all sales channels Turning customer information into data and more |
| Warehouse and shipping features | Centralized management of orders from multiple sales channels Shipping cost calculation Integration with automated warehouse systems and more |
| Social commerce features | Live commerce through social media integration Live-stream dashboard and more |
| Marketing features | Discounts Conversion boosters Recommendations Reviews Smart Push and more |
| Automation features | Automatically managing whether products are shown or hidden based on inventory levels Automating supplier notifications for ordered items Real-time updates to customer data Automatic customer segmentation and more |
| Analytics features | Analytics dashboard Monitoring sales trends and inventory data Repeat customer analysis and more |
Store Customization Features
Image source: SHOPLINE
SHOPLINE's store customization features include more than 20 free, industry-specific template themes. With just drag-and-drop, you can easily build an e-commerce site that reflects your brand image.
In addition, you can build a smartphone app with no-code tools as well. There's also a feature where, if you answer a questionnaire, AI will automatically generate a site design for you.
Even those without specialized SEO knowledge can use the tool called "EasyRank SEO" to implement SEO measures and create SEO-friendly content.
Payment Features
Image source: SHOPLINE
SHOPLINE supports the following payment methods.
- Credit cards (Visa/Mastercard/JCB)
- Electronic money (PayPay/Merpay)
- Cash on delivery
- Installment payments
- Bank transfer, and more
SHOPLINE is fully compliant with "PCI-DSS," the international security standard for credit cards, so its safety is rock-solid. The process leading up to checkout is also simple and easy to follow, which can be expected to help improve cart abandonment rates.
The checkout screen (payment screen) is designed to be mobile-friendly, so customers can enjoy shopping anytime, anywhere.
And with SHOPLINE Payments, which supports British pounds, US dollars, euros, Chinese yuan, and more than 120 other currencies, customers around the world can complete their payments smoothly.
SHOPLINE POS
Image source: SHOPLINE
SHOPLINE POS is a feature that integrates physical stores, online stores, and social media, enabling seamless sales.
Inventory for physical stores and online stores can be synced in real time, and if needed, you can issue instructions to move inventory directly from the screen.
Product Management / Inventory Management Features
Image source: SHOPLINE
With SHOPLINE, you can register an unlimited number of products across multiple sales channels. You can also easily register and change product variants such as size and color.
With the inventory management feature, you can centrally manage inventory across multiple locations in real time. By turning on the inventory tracking feature, you can maintain accurate inventory levels, so you don't need to worry about running out of stock.
By using "Inventory Alerts," a smart inventory management app, you can receive notifications when stock is running low, preventing stockouts. You can also set up notifications for when inventory is excessive, allowing you to always maintain the right amount of stock.
Customer Management Features
With the customer management feature, you can register and manage detailed data such as a customer's basic information, store registration and subscription status, and purchasing power. It also syncs customer information and order history across all sales channels for centralized management.
Customer lists can be grouped (segmented) based on characteristics, letting you create campaigns targeted at specific user segments.
Warehouse and Shipping Features
Image source: SHOPLINE
With the warehouse and shipping feature, you can manage orders from multiple sales channels on a single screen.
It integrates with the warehouse management system "OneWarehouse," allowing you to efficiently manage everything from receiving to picking, storage, and shipping.
For shipping, it integrates with many carriers, including DHL and Yamato Transport, enabling smooth shipments. It also offers a shipping cost calculation feature, letting you check rates for every carrier. It also supports ocean freight through "Onecargo" for sea shipments.
With SHOPLINE, you always have access to cost-effective shipping methods.
Social Commerce Features
Image source: SHOPLINE
The social commerce feature integrates with major social media platforms such as Facebook, Instagram, WhatsApp, and Telegram to boost sales.
This feature makes live commerce possible — selling products during a live stream on each social platform. Customers can order products by typing a specific keyword in the comments during or after the stream.
Streamers can also send purchase URLs and discount codes to run discount sales during a stream. This can help increase purchase rates through live commerce.
With the live-stream dashboard, you can track sales in real time and reply directly to customer messages.
Marketing Features
Image source: SHOPLINE
SHOPLINE's marketing features include a variety of functions, as shown below.
| Feature | Details |
|---|---|
| Discounts | A wide range of discount scenarios for varied promotions (free gifts, fixed discounts, member pricing, etc.) |
| Conversion boosters | Tools that highlight product scarcity to drive purchases (product label tags, countdown timers, view counts, sales counts, etc.) |
| Recommendation feature | Promoting products on specific pages of your online store |
| Review feature | Displaying brand and product ratings |
| Smart Push | Automation tools, customer segmentation, smart email builder and more |
The marketing features include a wide range of tools, such as a discount feature that lets you set up free gifts and member pricing, and conversion boosters that display product label tags and view counts to encourage purchases.
By using Smart Push, you can easily create compelling emails that resonate with customers.
Automation Features
Image source: SHOPLINE
The automation feature lets you streamline operations by making use of existing templates.
It automatically manages whether products are shown or hidden and automates notifications to suppliers, helping improve efficiency in shipping and communication as well.
With real-time updates to customer data and automatic customer segmentation, it also becomes easier to roll out measures targeted at specific audiences.
Analytics Features
Image source: SHOPLINE
SHOPLINE's analytics feature helps strengthen your business by making use of cutting-edge analytics technology and insights.
With the analytics dashboard, you can track customer behavior and sales in real time.
Because you can monitor sales trends and inventory data, it also helps you discover bestselling products. Through behavioral analysis of repeat customers, you can also roll out the measures needed to create opportunities for repeat purchases.
SHOPLINE's Usage Fees
SHOPLINE's usage fees are as follows.
| Plan Name | Starter Plan | Essential Plan | Premium Plan | Enterprise Plan |
|---|---|---|---|---|
| Monthly fee (monthly / annual billing) | 4,400 yen / 3,625 yen | 11,900 yen / 9,875 yen | 40,400 yen / 33,625 yen | Contact us |
| Transaction fee | 2% | 0.80% | 0.40% | Contact us |
| Number of products you can register | No limit | No limit | No limit | No limit |
| Maximum staff accounts | 5 | 10 | 100 | 500 |
| Number of online stores you can set up | 1 | 1 | 1 | 10 |
*As of December 2024
Summary
In this article, we've gone through SHOPLINE's available features in detail.
SHOPLINE comes standard with a wide range of features, including store customization, payment features, product and inventory management features, and social commerce features.
With SHOPLINE, you can easily create a full-fledged e-commerce site using AI and no-code tools. You can also register an unlimited number of products across multiple sales channels, and the inventory alert feature lets you maintain just the right amount of stock at all times.
By making use of the automation feature, you can also streamline the operations needed to run your e-commerce business.
Adopt SHOPLINE, which comes standard with a diverse set of features while also offering low-cost plans, and start running your ideal e-commerce business.
The blog article below introduces SHOPLINE's features, pricing plans, and case studies in detail. Please use it as a reference.
