Note: This article covers SHOPLINE, an e-commerce platform primarily framed for the Japanese market. This will not be relevant if you are not evaluating platforms for the Japanese market.
SHOPLINE is an e-commerce platform that excels at cross-border e-commerce and comes standard with a rich set of features, including live commerce and marketing tools.
It has been adopted by a wide range of companies, both domestic and international, in apparel, retail, cosmetics, and more. This article introduces SHOPLINE case studies in detail by industry. If you are still deciding whether to adopt SHOPLINE, please take a look.
[Apparel] SHOPLINE Case Studies
First, let's look at case studies in the apparel industry.
Myu
Image source: Myu
Myu is an apparel brand built around the theme of "grown-up cute." It offers affordably priced products with cute, mature designs featuring ribbons, frills, and pearls, and is popular among women in their 30s and 40s.
Myu originally sold through major marketplaces, but felt it couldn't fully convey its brand value there, so it decided to launch its own e-commerce site using SHOPLINE.
After launching the site, Myu used the live commerce feature to run live sales, achieving 1.5 times its normal sales in the first month.
By offering live-exclusive products and special campaigns available only during live broadcasts, it has steadily grown its fan base with every stream.
It also built a membership rank system that provides benefits tailored to each customer, which has helped it acquire repeat customers.
Sunnystep
Image source: Sunnystep
Sunnystep is an apparel brand offering sustainable footwear. It expanded from 7 stores to 14 stores in a single year and also succeeded in entering the Malaysian market.
However, this rapid store expansion led to issues such as insufficient online-offline integration and declining store operation efficiency, which is why the company decided to adopt SHOPLINE, an integrated platform.
After adopting SHOPLINE, Sunnystep achieved an environment that could handle smooth operation even during sudden spikes in site traffic. This led to a significant increase in sales.
By using SHOPLINE's POS system to centrally manage online and offline inventory, the company also improved store operation efficiency.
By leveraging the loyalty program feature for point programs and customer-specific benefits, it has also improved repeat rates and customer satisfaction.
In The Style
Image source: In The Style
"In The Style" is an online fashion brand founded in the UK in 2013. Through collaborations with influencers and celebrities who have millions of followers, it has become a well-known brand within the UK. On the other hand, it faced the challenge of being overly dependent on influencer marketing.
After adopting SHOPLINE, the company was able to run targeted campaigns based on analysis of demographics and online behavior. On TikTok UK, a Black Friday campaign successfully hit its target audience and achieved a significant increase in sales.
The company was also able to roll out exclusive offers and loyalty programs, greatly improving customer repeat rates. By improving its e-commerce site using SHOPLINE's SEO tools, it also increased site traffic, which led to acquiring new customers.
[Retail] SHOPLINE Case Studies
Next, let's look at case studies of adoption by retail companies.
Kaban Kobo Yamamoto
Image source: Kaban Kobo Yamamoto
This brand runs a school-backpack (randoseru) sales business built on the craftsman spirit of "make it carefully, never cut corners." Because it wanted to focus on inbound (international) demand, it decided to adopt SHOPLINE, which has strong SEO capabilities aimed at overseas markets.
After adopting SHOPLINE, the company improved its site using SEO tools and achieved top search rankings in just one to two months.
The reservation-sales feature for experience-based products has also helped improve operational efficiency by allowing centralized management of both physical product sales and experience sales.
KIITASU
Image source: KIITASU
KIITASU is a brand known for products that bring out the warmth unique to natural materials. Because the brand has a strong track record in Asian markets, it adopted SHOPLINE.
By using the analytics feature to check purchasing trends and access data, the company has streamlined site improvements and sales strategy design. Team meetings and decision-making have also become smoother, and the company reports feeling greater efficiency in running its e-commerce business overall.
Going forward, the company plans to use the live commerce feature to try live streaming on Instagram as well, increasing opportunities to connect with customers.
[Cosmetics and Food] SHOPLINE Case Studies
SHOPLINE has also been adopted by companies in the cosmetics and food industries. Next, let's look at case studies from cosmetics and food companies.
Lush
Image source: Lush
Lush is a major skincare brand built around organic products, and it has already established recognition as a global brand in the Singapore market.
However, after entering the Singapore online market, the company struggled with smooth product management and campaign rollout, and felt it had a challenge in providing a customer experience comparable to that of its physical stores.
To address this, Lush adopted SHOPLINE, a platform strong in cross-border e-commerce. After adopting SHOPLINE, it became easy to run original campaigns tailored to each market. It also optimized payments and logistics for each market, which improved customer convenience and boosted customer satisfaction.
Dengyi
Image source: Dengyi
Dengyi, a traditional Chinese medicine brand, felt it had a challenge in reflecting its in-store customer experience online, and so adopted SHOPLINE.
By adopting SHOPLINE, Dengyi achieved online-offline integration, and was able to provide a unified purchasing experience both online and offline.
By incorporating a variety of payment methods, including the buy-now-pay-later service "Atome," which is offered across Asia, the company has been able to offer a smooth shopping experience to a broad range of customers. Creating dedicated seasonal product pages, separate from its regular sales pages, has also helped improve customer convenience and purchase intent.
The brand has also been able to run limited-time campaigns and sales, further improving its repeat customer rate.
Reasons You Should Adopt SHOPLINE
We've introduced SHOPLINE case studies up to this point, but some of you may still be undecided about whether to adopt SHOPLINE.
So, let's go over the reasons why you should adopt SHOPLINE.
Strong for cross-border e-commerce with multilingual and multi-currency support!
SHOPLINE is strong for cross-border e-commerce thanks to its multilingual and multi-currency support. It supports numerous languages, including Japanese, English, Korean, and Chinese, allowing users to switch languages while shopping.
Prices and payment methods on product pages are also automatically adjusted by region, providing a comfortable checkout experience at all times.
Because it is optimized for the Asian market, it is especially recommended for companies that want to focus on cross-border e-commerce in Asia.
Comes standard with rich live commerce features
SHOPLINE comes with live commerce features built in. The live commerce feature integrates with Instagram, Facebook, and other platforms to sell products via live streaming.
With the live commerce feature, you can sell products in real time while showing viewers the actual product. It can convey fine details that are hard to express through text and photos alone, which can be expected to improve conversion rates.
Easily build a professional-quality e-commerce site!
With SHOPLINE, you can build a professional-quality e-commerce site without any specialized knowledge. It offers more than 20 theme templates by industry, including home appliances and fashion, and anyone can easily create a full-fledged e-commerce site through intuitive drag-and-drop operation.
Automation features help streamline operations
The automation feature helps streamline operations by leveraging existing templates.
You can automate tasks such as publishing/unpublishing products based on inventory levels and notifying suppliers. By automating parts of the work that don't need to be done manually, you can aim to improve operational efficiency and communication efficiency.
Adopt SHOPLINE and Start Running Your Ideal E-Commerce Business
SHOPLINE is an e-commerce platform adopted by a wide range of companies both domestically and internationally. It has been adopted across a broad range of industries, including apparel and retail, and companies report positive changes such as acquiring new customers and improving repeat rates.
If you have needs such as "I want to pursue cross-border e-commerce," "I want to start e-commerce but don't have specialized knowledge," or "I want to improve operational efficiency," now is a great opportunity to adopt SHOPLINE.
The blog article below covers SHOPLINE's features, pricing plans, and main functions in more detail. Please use it as a reference.
