Note: This article covers ecbeing, an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
ecbeing is a package-based e-commerce site-building platform known for its high customizability and thorough support. Some e-commerce managers may be considering using it for reasons such as wanting to build the e-commerce site of their dreams, or wanting to improve their site to fit their company and maximize sales.
However, because implementation costs are also high, some people may hesitate to commit to using it. This article explains ecbeing in detail, covering its available features, pricing plans, and pros and cons.
What Is ecbeing?
Image source: ecbeing
ecbeing is a package-based e-commerce site-building platform.
It comes standard with the features necessary for running an e-commerce site, and also offers microservices with automatic version-up specifications independently developed by ecbeing, Inc. This allows for flexible customization to suit your circumstances.
There are two types of plans, one for B2C and one for B2B, and a dedicated support team provides total assistance, from site construction through maintenance and operation.
List of ecbeing's Features
Here are some examples of the front-end features that come standard with ecbeing.
| Item | Details |
|---|---|
| Product & content features | Detailed product search Suggestion feature Sales/display control by membership rank Campaign feature Product filtering Set sales Best-seller ranking New arrivals Automatic recommendations Multi-device support Integrated landing-page cart Waiting room Responsive design support Automatic SEO feature Flash sales Product management Inventory stocktaking |
| Member features | Member-specific My Page Social login/account linking Points/coupon management Receipt printing Member-specific inquiry feature Security settings |
| Order management features | Shopping cart sharing across devices Open API multi-payment Volume discounts 2-step purchase Temperature-zone-specific products External cart support Shipping fee by area First-time-only orders Bundle sales Combined purchase/mix-and-match discount Purchase alerts Coupons/points 3D Secure 2.0 Completion screen switching by payment method |
| Subscription & gift features | Noshi (gift paper)/personalized engraving settings Paid gift wrapping Gift-only checkout flow Split shipping Gift payment control Social gifting Casual gifting First-time subscription pricing Subscription-only order confirmation page Various subscription change features Skip feature Subscription novelty items Refill designation Subscription bundling |
| Security features | Two-factor authentication Google reCAPTCHA List-based attack countermeasures Impersonation countermeasures CSP support Per-session brute-force countermeasures Password policy XSS countermeasures Session hijacking countermeasures Fraud detection solution integration Header tampering countermeasures SQL injection countermeasures Clickjacking countermeasures Cookie tampering countermeasures |
Source: ecbeing
*This information is based on data as of May 2025.
ecbeing comes standard with the features needed to run an e-commerce business, including product management, member management, and order management. It offers extensive gift features, such as noshi/personalized engraving settings and paid gift wrapping, and can also support gift sales.
In addition to what's listed above, back-office features are also robust, including analytics features such as order/sales analysis, cross-sell analysis, and A/B test analysis, as well as CRM and email delivery features, and content management features. Note that the conditions for using some analytics features vary depending on the plan and implementation settings.
Benefits of Using ecbeing
Here, we'll introduce the benefits of using ecbeing.
You Get Proposals for Construction Through Operation Tailored to Your Business Strategy
With ecbeing, a dedicated support team listens to your business strategy and proposes the optimal approach to building and operating your e-commerce site. You can work hand in hand with them on everything from site analysis to planning and executing measures, and marketing strategy.
As a result, even those with limited knowledge or know-how about running e-commerce can operate their site smoothly and with peace of mind.
Peace of Mind With ISMS Certification and 24/7, 365-Day Support
ecbeing has obtained ISMS certification, an information security certification standard.
It has implemented "antivirus software" that detects and removes viruses and malware, as well as a "firewall" that helps prevent unauthorized access, data tampering, and information leaks.
It provides staffed support 24/7, 365 days a year, so even if a problem occurs, you can smoothly address it while consulting with support. This lets you operate your e-commerce site safely and with peace of mind.
You Also Get Support for Digital Marketing
With ecbeing, a digital marketing support team that is thoroughly familiar with ecbeing's systems provides total support, from customer acquisition to site construction and improvement, analysis, and CRM.
The main areas of support are as follows.
| Support area | Details |
|---|---|
| Customer acquisition | Media strategy, SEO, listing ads, affiliate ads, semi-ads, social media ads, etc. |
| Site construction/improvement | Site construction, content planning, page creation, site improvement, LPO (landing page optimization), EFO (entry form optimization), etc. |
| Analysis | KPI design, traffic analysis, verifying the effectiveness of improvement measures, ad effectiveness training, customer analysis, product analysis, Google Analytics setup, etc. |
| CRM | CRM planning, email newsletter delivery scenario design, email newsletter template creation, LINE@ implementation, recommendation email implementation, etc. |
You can receive a wide range of support, including acquiring new customers, acquiring repeat customers, improving your site, and designing email newsletter delivery. Even if you have limited knowledge of e-commerce operations and aren't sure what to do, you'll be able to take the right actions to achieve your goals.
Drawbacks of ecbeing
ecbeing also has some drawbacks. Here, we'll explain them.
Initial Costs Are Relatively High
ecbeing's initial cost starts at ¥5 million even for its cheapest plan, which is expensive compared to other e-commerce carts. Depending on the plan, the initial cost can run into the tens of millions of yen.
It's not well-suited for those with limited startup capital who want to keep costs as low as possible.
If you don't have particular requirements for your e-commerce site and think the bare minimum features will suffice, the cost-effectiveness may not add up. It's therefore important to consider whether it fits within your budget before using it.
Some Cases Require In-House Development
ecbeing comes standard with the features needed to run an e-commerce business. Depending on your requirements, some things can be completed with no-code or low-code approaches, but if you want to implement more advanced features, in-house development may be required in some cases.
Please note that using ecbeing does not guarantee that you'll be able to operate your site exactly as you envision.
ecbeing's Usage Fees
ecbeing offers the following two types of pricing plans.
| Plan Name | Middle Plan | Enterprise Plan |
|---|---|---|
| Initial cost | From ¥5 million | Quote-based |
| Monthly fee | From ¥200,000 | From ¥400,000 |
Source: ecbeing
*This information is based on data as of May 2025.
The Middle Plan and Enterprise Plan differ in areas such as marketing support and whether ongoing improvements are included. Accordingly, both the initial cost and the monthly fee can be higher.
The Middle Plan is suitable for operating a small-to-medium-sized e-commerce site, while those running a medium-to-large e-commerce site who want thorough support to maximize sales should consider the Enterprise Plan.
What Kind of Companies Is ecbeing Suited For?
The characteristics of companies well-suited to using ecbeing are as follows.
- Companies that want to work with thorough support from construction through operation
- Companies that want to customize flexibly in order to build their ideal site
- Companies whose e-commerce sales are growing, for whom implementation and operating costs are not a significant burden
Companies that fit the above should consider adopting ecbeing.
Case Studies of ecbeing Implementation
Here, we'll introduce case studies of ecbeing implementation.
Wakasa Seikatsu
Image source: ecbeing
This is a case where the site was renewed using ecbeing. By improving the login process and introducing new initiatives such as gift campaigns, the number of new members increased by up to 23 times.
By consolidating integrated tools to only those provided by ecbeing, they succeeded in cutting more than ¥2.5 million per month in costs.
Source: ecbeing
Thermos
Image source: ecbeing
This is a case where the e-commerce site was renewed using ecbeing. The design was changed to feature the corporate color red as an accent, and two types of search entry points—parts search and product search—were placed on the site's top page, resulting in a highly convenient site.
Because the admin dashboard is easy to view and use, it has also helped improve operational efficiency within the company.
Source: ecbeing
What Is Mercart, ecbeing's Small-Start Service?
Image source: Mercart
ecbeing has high implementation and operating costs, making it a service that is difficult to use for those with limited funds for running e-commerce or those who are just starting an e-commerce site.
ecbeing, Inc. offers a SaaS-based service called "Mercart" for those wanting to start small.
Mercart offers the same standard features and security as ecbeing, and its appeal lies in being able to operate it at low cost, with an initial fee starting at ¥190,000 and a monthly fee starting at ¥49,000.
If you want to learn more about Mercart, please see "What Is Mercart? A Detailed Guide to Its Main Features, Pricing, and Case Studies."
With ecbeing, You Can Run E-Commerce Tailored to Your Company's Business Strategy!
ecbeing is an e-commerce cart equipped with the features needed to run e-commerce, including product management, member features, and order management. You can work on building and operating the optimal e-commerce site tailored to your business strategy. With a dedicated support team providing total assistance—from customer acquisition to site construction and improvement, and analysis—even those without know-how or expertise can operate with peace of mind toward goals such as expanding sales.
However, implementation and operating costs are on the higher side, with an initial cost of ¥5 million or more and a monthly fee starting at ¥200,000. Those considering adoption should carefully check whether it can be used comfortably within their budget and whether the cost-effectiveness makes sense.
