In running an e-commerce business on Shopify, "post-purchase surveys" that gather real feedback from customers right after they buy are essential for improving product and service quality and boosting repeat rates. Since this survey is conducted on the thank-you page (purchase completion screen), it lets you gather fresher opinions and honest feedback right after the customer has completed their actual purchase experience.
This article explains the main benefits of post-purchase surveys for Shopify stores and recommends post-purchase survey apps.
What Is a Post-Purchase Survey (Survey on the Thank-You Page)?
Source: Gojiberry
A post-purchase survey is a survey conducted immediately after a user purchases a product or service. It's mainly used to gather honest feedback, impressions, and opinions about the purchase experience, such as "why they chose that product," "reasons they hesitated before purchasing," and "how easy the site was to use."
This survey lets you concretely grasp user satisfaction, points of dissatisfaction, barriers to purchase, and areas for improvement, making it an important source of feedback for improving the quality of your service or products. It's also useful for future repeat purchases and improving customer loyalty.
Benefits of Running a Post-Purchase Survey (Survey on the Thank-You Page)
You Can Expect a High Response Rate
Since the thank-you page is displayed immediately after completing some action, such as an application, purchase, or inquiry, users are highly motivated and in a state where they're ready to answer a survey as-is.
Easy to Gather "Genuine Feedback" Right Afterward
Because it's right after the action is completed, you can get fresh opinions and impressions about that experience.
You Can Dig Deeper Into User Insights
It's easy to obtain important marketing information, such as why the user applied or purchased, or conversely "points that were confusing" or the "deciding factor" that led to the purchase.
Easy to Directly Connect to Service Improvement
Since you get real-time feedback on things like form and site usability, it's easy to connect this to rapid service improvement.
Can Also Be Used for Additional Measures and Cross-Selling
By presenting an additional offer or coupon at the end of the survey, you can create further engagement and cross-selling opportunities.
3 Recommended Post-Purchase Survey Apps
Gojiberry
Source: Gojiberry｜Shopify App Store
Gojiberry is a survey app for Shopify store owners that's easy to use from setup through operation, letting you run customer surveys with ease.
In addition to letting you run multi-faceted post-purchase surveys using a rich set of survey methods such as 1-click surveys and 5-second tests, you can also run surveys targeting pre-purchase customers by displaying a survey on your store or sharing a survey link or QR code via email or social media.
Since it's an app developed by a Japanese company, those who aren't confident in English can use it with peace of mind, and Japanese-language support is also available.
Gojiberry Pricing Plans
| Plan Name | Monthly Fee | Details |
|---|---|---|
| Free Plan | Free | ・Up to 100 responses ・Unlimited survey creation ・Pre- and post-purchase surveys ・Conditional branching logic ・Design adjustments ・Survey link / QR code creation ・Multilingual support & Japanese customer support for cross-border e-commerce ・Product recommendation quiz |
| Gojiberry Plus | $15 | ・Unlimited responses ・Hide logo ・Add images to surveys ・Display to specific customer segments ・Dedicated support representative (Japanese-language support) ・Everything in the Free plan |
The blog article below introduces Gojiberry's features, pricing plans, and setup process in detail. Please use it as a reference.
Asklayer
Source: Asklayer｜Shopify App Store
Asklayer is a survey app that can be used on Shopify for a wide range of research, including NPS, CX, market research, and post-purchase surveys.
Since it can be used starting from a free plan, it's also ideal for growing businesses, and it covers the features found in other apps as well. Its micro-NPS surveys, using a small window, let you run surveys without interrupting site browsing or the purchase flow, preventing a drop in conversion rate. It also supports efficient use of feedback and business improvement through a variety of features, including a unique system for gathering feedback in exchange for discount coupons, lead generation, automatic segmentation and targeting, tagging, and real-time aggregation and analysis with automatic calculation.
Since it's an app developed by a Japanese company, those who aren't confident in English can use it with peace of mind, and Japanese-language support is also available.
Asklayer Pricing Plans
| Plan Name | Monthly Fee | Details |
|---|---|---|
| Free Plan | Free | ・Up to 25 responses/month ・Unlimited survey creation ・Multi-channel distribution support ・Multiple question formats ・Branching logic ・Targeting by page, user, or cart items ・Detailed reports and charts |
| Lowest-Priced Plan | $29 | ・Unlimited responses ・Up to 100 orders ・Everything in the Free plan ・Hide logo ・Post-purchase page and exit-intent pop-up / email support ・Targeting by user/purchased product ・AI summarization & analysis ・LTV & AOV analysis |
The blog article below introduces Asklayer's features, pricing plans, and setup process in detail. Please use it as a reference.
NPS Post Purchase Survey
NPS Post Purchase Survey is a Shopify app that displays a survey immediately after a purchase in your online store, allowing you to quickly collect feedback from customers. Since the survey is automatically embedded on the purchase completion page, you can expect a high response rate, and you can get intuitive answers through NPS (Net Promoter Score) ratings as well as emojis and star ratings.
Collected data is reflected in real time on the analytics dashboard, letting you quickly check trends in customer satisfaction and loyalty, and use them for service improvement and marketing initiatives.
Note that while the app store listing and admin screen are in Japanese, the help pages and customer support are not available in Japanese.
NPS Post Purchase Survey Pricing Plans
| Plan Name | Monthly Fee | Details |
|---|---|---|
| Development Plan | Free | ・Free for all partner development stores ・Test the app on a development store before going live |
| Pro Plan | $25 | ・Unlimited responses ・White-label form (no watermark) ・Export responses as CSV ・Required/optional field settings ・Survey statistics ・Conditional logic ・1-day free trial |
| New Global Plan | $199 | ・Access to 18+ apps ・Premium features ・24/7 priority support ・Onboarding, setup, and migration support ・Support for teams of 200+ ・Dedicated account manager ・Save $1,000 with the bundle |
In Closing
Post-purchase surveys are a valuable way to directly collect customers' genuine feedback. By using a survey app, you can analyze responses in real time and quickly reflect them in service improvements and promotional initiatives. Adopting and utilizing the right tools can be expected to improve customer satisfaction and lead to sustained sales growth. Make good use of post-purchase surveys to further enrich your store operations.
The blog article below introduces recommended apps by genre that are useful not only for post-purchase surveys but also for growing sales and boosting customer acquisition. Please use it as a reference when choosing an app.
