By connecting Shopify with X (formerly Twitter) and taking advantage of X Shopping, you can display and sell the products registered on Shopify directly on your profile page on X. This guide clearly explains, based on the official features, the steps for syncing your product data to X through the Shopify app "X" and publishing and running a shop covering physical products only.
What Is X Shopping
X Shopping refers to the mechanism that lets merchants display and sell products directly on the X platform.
By using the Shopify app "X," you can sync your Shopify product data to X Shopping, allowing your Shopify products to be displayed on the X platform.
At present, X Shopping only supports "physical products." It does not support the sale of digital downloads, gift cards, ticket sales, subscriptions, reservations, NFTs, or other virtual products. (Source: X Shopping Policy)
How to Connect Shopify with X (formerly Twitter)
Step 1: Install the Shopify App "X"
Source: X | Shopify App Store
(1) From the Shopify App Store, go to the "X" app page
(2) Click Install
(3) Check the permissions the app requests
(4) Click Install
This completes the installation of the X app.
Step 1: Connect Your X Account
(1) Go to the X app's home screen
(2) Click "Promote products on X"
(3) Click "Connect X handle"
(4) A confirmation dialog will appear, so click "Authorize app access"
ℹ️ If you'd like to connect a different account, access the X site in your browser and log back in with the account you want to connect.
(5) Once you're automatically returned to the X app, click "Create ads on X"
(6) A confirmation dialog will appear, so click "Authorize connected app"
(7) Once you're automatically returned to the X app, confirm a green checkmark appears next to your X account
This completes connecting your X account.
Step 3: Display Products on X
(1) Click "X Shop" in the left-hand menu
(2) (Once your products have finished syncing) click "View Shopping Manager"
(3) Click "Purchases" in the left-hand menu of Shopping Manager
(4) Select your shop name, description, and the product set you want to display
(5) Click "Publish"
(6) Open the X app (iOS or Android) on your smartphone
(7) Access your profile and click to view the shop
(8) Confirm the product list is displayed
(9) Click "Shop Spotlight" in the left-hand menu of Shopping Manager
(10) Select the product set you want to display
(11) Click "Publish"
(12) Open the X app (iOS or Android) on your smartphone
(13) Access your profile
(14) Confirm the product list is displayed on your profile
This completes displaying your products on X.
In Closing
By using X Shopping, you can promote your Shopify products to a larger audience of X users, helping expand your sales channels. At present, only physical products are supported, but with a simple integration step through the Shopify app, you can get your shop published right away.
By following the officially provided steps, even first-timers can confidently start building out their shop presence on X.
Finally, in this article we introduced the Shopify app that lets you connect with X, but the blog article below also introduces apps that let you connect with channels such as Google Shopping, Facebook, and Instagram. Please use it as a reference.
