Note: This article covers noshi (熨斗), a traditional Japanese decorative gift-wrapping paper, and related gift-wrapping practices specific to Japanese retail and gift-giving culture. The information below will not be directly relevant if you are not selling to customers in Japan.
For customers purchasing a product as a gift, whether wrapping or noshi support is available is often a major deciding factor, and in some cases whether gift support exists directly affects the purchase rate. However, Shopify's default features don't include wrapping or noshi support, so an app is required.
This article introduces the "Gift Wrapping & Noshi App," which lets you easily add wrapping and noshi support. It explains, in an easy-to-understand way, the app's main features, benefits of adopting it, how to use it, and points to watch out for. If you want to offer wrapping or noshi support in your Shopify store, please use this as a reference.
What Is Shopify's Gift-Support App "Gift Wrapping & Noshi App"? Pricing Included
Image source: Gift Wrapping & Noshi App | Shopify App Store
The "Gift Wrapping & Noshi App" is an app that lets Shopify stores easily offer gift-wrapping services.
When purchasing a product, customers can select whether they want wrapping or noshi, the type, and a message. Since the shop side can manage orders according to the options configured, this reduces the effort of handling gift support while improving the purchase experience. It's especially well suited to stores with many seasonal events or gift-oriented products.
The "Gift Wrapping & Noshi App" costs $9.80 per month to use. There is a 14-day free trial period, so if you're interested, it's worth trying out.
*This information is based on details as of October 2025.
Main Features of the "Gift Wrapping & Noshi App"
Here are the features and capabilities of the "Gift Wrapping & Noshi App."
Adds Wrapping/Noshi Selection to the Cart Page
By installing the "Gift Wrapping & Noshi App," customers can choose whether they want wrapping or noshi directly on the cart page. Quantities can also be selected for wrapping and noshi, supporting purchases of multiple products at once.
"Free / Paid" Settings for Wrapping and Noshi
Store operators can freely decide whether to offer wrapping and noshi for free or for a fee. For example, you can split them differently — "wrapping is paid, noshi is free."
By having customers cover the cost of wrapping or noshi support, you can prevent your profit margin from deteriorating.
Customization of the Noshi Inscription (Omotegaki)
In addition to pre-prepared inscriptions such as "Gosyuku" (celebration) or "Kotobuki" (congratulations), you can freely add your own store-specific wording. You can also choose between "uchi-noshi" (inner noshi) and "soto-noshi" (outer noshi), allowing flexible handling for different gift-giving occasions.
Benefits of Adding the "Gift Wrapping & Noshi App" to Shopify
Here are the benefits of adding the "Gift Wrapping & Noshi App" to your Shopify store.
Boost Sales by Meeting Gift Demand
Offering gift support lets you capture "gift-giving needs" tied to birthdays, anniversaries, seasonal events, and more. Especially in the Japanese market, where gift-giving culture runs deep, whether wrapping or noshi is available often determines whether a customer buys.
Building a system that meets gift demand can help you both acquire new customers and increase your repeat purchase rate.
Improve Operational Efficiency and Prevent a Drop in Satisfaction
Without an app, wrapping and noshi requests need to be handled through the cart's notes field or via email. This makes it hard for customers to clearly convey their requests, and often leads to multiple back-and-forth exchanges. As these exchanges pile up, customer satisfaction can decline.
With the "Gift Wrapping & Noshi App," on the other hand, the wrapping and noshi selections made on the order screen are reflected directly in the order details. Staff can proceed with confirmation and processing smoothly, reducing the risk of missed requests or input errors.
It also reduces unnecessary back-and-forth for customers, helping prevent a drop in satisfaction.
How to Install and Use the Shopify App "Gift Wrapping & Noshi App"
Here's how to install and use the "Gift Wrapping & Noshi App."
Installation and Setup
First, install the "Gift Wrapping & Noshi App" from the Shopify App Store.
Image source: Gift Wrapping & Noshi App | Shopify App Store
Your Shopify store will show an install confirmation again, so click "Install."
Next, approve the subscription. This starts the 14-day free trial period.
If you plan to run a wrapping service, register wrapping as a product beforehand. If you'll charge for it, enter a price. It's recommended not to track "inventory" for it.
Installation and setup are now complete.
Specific Usage
Here we'll walk through how to use the app with images. The app screen is simple and consists of the following:
- ① Published / unpublished toggle switch
- ② Wrapping
- ③ Noshi
- ④ Remarks field
Let's start with ② Wrapping.
Wrapping
Here you configure settings related to wrapping. If you'll offer a wrapping service, turn on the "Toggle wrapping visibility" switch.
Click "Add a wrapping product," select the wrapping product you registered beforehand, and click "Save."
You can also register multiple wrapping products. That's all for wrapping settings.
Noshi
Next, the noshi settings. If you'll offer a noshi service, turn on the "Toggle noshi visibility" switch.
For "Noshi style," you can choose from the following 3 patterns:
- Choose between uchi-noshi (inner) and soto-noshi (outer)
- Uchi-noshi only
- Soto-noshi only
You can set the price for the noshi service under "Price (flat fee)." If it's a paid option, enter the fee and click "Save."
Next, click "Add noshi" and select the type of noshi you'll offer. Click "Save."
Clicking the pencil icon next to the displayed noshi type lets you edit the "inscription" (omotegaki). Clicking the camera icon lets you change the image.
That's all for the noshi settings.
Remarks
The cart's wrapping/noshi selection screen displays a "remarks" field, and you can set a placeholder for it. A placeholder is temporary text that shows an example of what the user should enter. It disappears once the user enters a value.
Rewrite the default placeholder as needed.
Published / Unpublished Toggle Switch
Once all settings are complete, finally turn on the "Toggle published/unpublished" switch to set it to "Published."
Adding the App to the Cart Page
Finally, add the app to the cart page.
From the Shopify admin, go to "Online Store" > "Themes" > "Customize" in that order to open the theme customization screen.
From the top of the screen, select the "Cart" page.
Click "Add section." Select "Gift Wrapping & Noshi App" from "Apps," and save.
Checking the Result
Let's check the actual display. Looking at the cart page, you'll see a "Set up wrapping / noshi" button displayed.
Clicking the button lets you add wrapping and noshi according to your settings.
That's the end of the usage walkthrough.
Precautions for the Shopify App "Gift Wrapping & Noshi App"
The "Gift Wrapping & Noshi App" can be configured in Japanese and is easy to use, but there are also precautions to keep in mind.
*This information is based on details as of October 2025.
Cannot Be Tried on a Development Store
This app can only be used on a published store. On a development store, you can install it, but since billing cannot be approved, you cannot actually try it out. Publish your store first, then try it on your live store.
That said, enabling the app on a published theme could cause problems if a setting is mistakenly wrong. Verify the behavior on an unpublished theme first, then add the app's section to your published theme.
Cannot Apply Wrapping or Noshi to Only Specific Products
The "Gift Wrapping & Noshi App" applies wrapping and noshi settings to the order as a whole. This means you cannot configure wrapping or noshi settings on a per-item basis.
However, some customers may want to "buy gifts for multiple people at once and vary the wrapping or noshi for each product." In this case, since you can add multiple quantities of wrapping or noshi, have the customer order multiple units. That said, you'll need customers to indicate in the remarks field which wrapping or noshi applies to which product.
If you want to let customers choose wrapping or noshi per product, the product-options app "Infinite Options" is recommended. Refer to the article below.
Compatibility Depends on Theme and Store
According to the official site for the "Gift Wrapping & Noshi App," this app supports "OS 2.0"-compatible themes. OS 2.0 is the theme framework released in 2021, and themes released since then generally support OS 2.0.
That said, in the "Dawn" theme used for this walkthrough, the button did appear on the cart page, but clicking it did not display the wrapping/noshi selection screen. Since compatibility may vary by store, we recommend checking the display on your own store during the free trial period.
We also confirmed that it works with the new "Horizon" theme framework released in May 2025. However, when using it with "Horizon," the wrapping/noshi selection area overlapped with other sections. You may need measures such as not placing other sections on the cart page. Also, while wrapping could be selected, noshi could not.
Reference: Image showing another section overlapping on top of the selection screen
Strengthen Your Gift Support and Become a Store Customers Choose
This article explained the Shopify app "Gift Wrapping & Noshi App."
Gift wrapping and noshi support aren't just optional extras — they're services that give shape to a customer's feelings. Installing the "Gift Wrapping & Noshi App" lets you easily add gift support to your store without any specialized knowledge, letting you enjoy benefits like increased sales and improved operational efficiency.
That said, there are a few precautions to keep in mind, so be sure to check them carefully before adopting it.
Make use of a wrapping or noshi support app, and aim to run a store that meets gift demand.
