"Bundle selling" — selling multiple products together as a set — creates a sense of value when combined with a bundle discount, and can help boost sales.
"I want to know what apps let me implement bundle selling on Shopify"
"What kind of app is ZenBox: Bundle Builder? I want to know how to use it"
Reading this article will resolve the questions and needs above.
ZenBox: Bundle Builder is a marketing app that implements bundle-selling functionality on your Shopify store, helping to boost your store's sales.
This article explains in detail the features, points to note, benefits, and usage of ZenBox: Bundle Builder. If you want to start bundle selling on your Shopify store, please use it as a reference.
What Is the Shopify Bundle App "ZenBox: Bundle Builder"?
Image source: ZenBox: Bundle Builder｜Shopify App Store
"ZenBox: Bundle Builder" (hereafter, Bundle Builder) is a Shopify app that lets you start bundle selling or gift boxes on your Shopify store. Since discounts can be applied to bundles, it can encourage customers to buy in bulk and can be expected to raise average order value.
Beyond simply selling a specific product set, you can also implement custom bundles where customers combine whatever products they like themselves, increasing shopping freedom and providing a more enjoyable purchasing experience. This can also lead to improved customer satisfaction.
Discounts can be set as either a fixed amount or a percentage. If you add the form feature, you can also collect information from customers, such as personalization text or gift-related details.
Bundle Builder's settings can be operated directly from the Shopify admin, which is another feature that makes it easy to manage after adoption.
ZenBox: Bundle Builder Pricing Plan
Bundle Builder's pricing plan is simple — there's only one plan, at $24.99/month. All features are available without limits.
There's a 7-day free trial, so if you're interested, it's a good idea to try it out first.
Points to Note When Using ZenBox: Bundle Builder｜Setup Is English Only
Bundle Builder's setup is done within the Shopify admin, but the supported language is English only — it does not support Japanese. In addition, this settings screen does not support browser translation features (such as Google Translate). If you're not comfortable with English, keep in mind that you'll need to translate the English text piece by piece using a translation app while configuring settings.
Help pages and phone support are also available, but these too are English only. If you're not confident in your English, we recommend using a bundle-selling app that supports Japanese instead.
ZenBox: Bundle Builder's Main Features and What It Can Do
Here are Bundle Builder's main features and capabilities.
Ability to Create a Variety of Bundles
Bundle Builder lets you create many different types of bundle products. Its feature is that you can choose a selling method that matches your shop's products and marketing strategy, such as a fixed bundle limited to specific products, or a custom bundle where customers can freely combine items from a set of specific products.
You can also set a product collection as the bundle target.
Flexible Discount Settings
Discount settings for bundle products can be chosen from either a discount percentage or a fixed-amount markdown. You can also set discounts in stages.
Furthermore, it can be combined with Shopify's discount feature, enabling combined promotions such as "$X off + Y% off," or a two-step campaign where entering a coupon code provides an additional discount.
Custom Form Creation
Another feature of Bundle Builder is that you can add a form feature to bundle products. You can implement a form that lets customers enter text messages or upload images.
This enables product personalization, such as "embroider a name" or "add a birthday message," letting you provide a special experience. This kind of customization tailored to customer needs can also help you stand out from other stores.
Benefits of Adopting ZenBox: Bundle Builder on Shopify
Here are the benefits of adopting Bundle Builder on your Shopify store.
Increased Average Order Value
Bundle selling is an effective sales method that makes it easy to create a "sense of value," since a discount is applied when customers purchase multiple products together. This makes it easier for each individual customer's purchase amount to increase, which in turn boosts the store's overall average order value.
When average order value rises, the store's sales rise in tandem.
Improved Customer Satisfaction Through a Personalized Purchasing Experience
Custom bundles, which let customers create a product bundle to their own liking, greatly increase customer satisfaction. Since the impression after purchase also improves, an increase in repeat-purchase rate can be expected as well.
Furthermore, by providing text-entry or image-upload features, you can also offer services like personalization or embroidery, capturing gift demand for special occasions such as birthdays and anniversaries.
This kind of personalized purchasing experience gives customers the impression that "I'm valued," which also helps improve customer loyalty.
How to Set Up and Configure the Shopify App ZenBox: Bundle Builder
Here's how to set up and configure Bundle Builder.
First, install "ZenBox: Bundle Builder" from the Shopify App Store.
Image source: ZenBox: Bundle Builder｜Shopify App Store
Your Shopify store will show an installation confirmation again, so click "Install."
Image source: Shopify admin
Once installation is complete, the Bundle Builder setup screen will be shown within the Shopify admin.
First, activate the app in your theme. Select "Extension" from the menu, then click "Enable Extension," which appears on screen.
The theme editor will open, and the "App embeds" menu will automatically appear. Enable the "BundleBuilder Redirect" switch and click "Save" in the top right.
Return to your store's screen and refresh it once. Once the icon on the "Extension" screen turns to a checkmark and "Extension Enabled" is displayed, activation is complete.
Next, activate your subscription. Click "Update Subscription" in the top right of the home screen.
A subscription approval screen will be shown, so click "Approve." Since there's a 7-day free trial period, you won't be billed at this point.
The button in the top right of the home screen has now changed to "Create a Bundle." This completes the initial setup.
Basic Usage of the Shopify App ZenBox: Bundle Builder
Here's how to use Bundle Builder's basic features. To create a bundle, click the "Create a Bundle" button in the top right of the home screen.
The setup items are divided into the following 5 categories.
- Settings
- Steps
- Discounts
- Design
- Summary
After configuring the initial Settings, you can display each setup category by clicking the tabs at the top of the setup screen.
Here's an explanation of each, in order.
Settings
This is where you configure the bundle's basic settings. Here are the setting items and their main content.
- Publish & Redirect: Set the bundle's name, publish status, and redirect.
- Pricing: Set the bundle's fixed price and starting price.
- Configurations: Set the bundle's options.
- Display: Set how the bundle appears on screen.
- Other settings: Configure translation, SEO, and URL settings.
- Bundle Theme: Select the bundle's design.
Once configured, click "Save" in the top right of the screen to save. Then click "Next" in the top right of the screen.
Steps
This is where you configure the bundle's contents. Click "Add step."
4 options will be shown.
- Product Selection: Build your product catalog. You can select products or select collections. Filtering functionality can also be configured.
- Preselected Products: Select products that are always included in the bundle.
- Form: Set up a form for collecting information from customers.
- Content: Set up a bundle guide.
You can add more steps by clicking "More actions" in the top right of the screen, then clicking "Add Step."
Once configured, click "Next" in the top right of the screen.
Discounts
In the Discounts section, you configure discount settings. Click "Add discount."
- Discount Title: Set the discount's title.
- Discount Location: Select which step the discount applies to, or whether it applies to the entire bundle.
- Discount Percentage/Amount: Choose the discount method — percentage or fixed amount.
- Discount applied when: Set the condition for the discount to apply. You can choose based on item count or total amount.
Once configured, click "Add discount." You can add more discounts by clicking "More actions" in the top right of the screen, then clicking "Add Discount."
Once configured, click "Next" in the top right of the screen.
Design
In the Design section, you configure the visual design while viewing a preview.
The only things you can change here are the button and text colors. Since you can change colors by color code, adjust them to match your brand's colors.
Once configured, click "Next" in the top right of the screen.
Summary
In Summary, you can get the bundle URL to send to customers, and check the bundle page in a test. Click "View Bundle" to check whether everything is set up correctly.
In this article's sample, the bundle is set up so customers can freely combine items within a product collection. It's configured so that a ¥1,000 discount is applied once the total exceeds ¥9,000.
As shown in the image below, adding only a ¥2,530 T-shirt doesn't apply the discount. (The Total shown at the bottom remains ¥2,530.)
Adding a ¥7,000 pair of shoes on top of that pushes the total over ¥9,000, and the ¥1,000 discount is applied.
Clicking "Complete" in the bottom right adds the bundle products to the cart as a set.
That covers the basics of how to use it.
Use ZenBox: Bundle Builder to Start Bundle Selling
This article explained Bundle Builder, an app for starting bundle selling on your Shopify store.
With Bundle Builder, you can easily start bundle selling, and it can be expected to boost your average order value. It also lets you introduce custom bundles that let customers freely choose products, which can also boost customer satisfaction.
On the other hand, its interface only supports English. There's also a lot of ecommerce and marketing jargon, which can be hard to understand with Google Translate alone.
If you're not comfortable with English, you may find setup takes a long time, or you may end up making configuration mistakes. In that case, we recommend asking a specialist, or using a bundle-selling app that supports Japanese instead.
Finally, the blog article below introduces other bundle apps besides Bundle Builder. Please use it as a reference when choosing an app.
