Note: This article covers Tamago Repeat Tamashi (たまごリピート魂), an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
"I want to start a subscription mail-order site, but I don't know which EC cart to choose."
For those with this concern, we recommend the EC cart "Tamago Repeat Tamashi."
Tamago Repeat Tamashi comes with a wealth of features specialized for subscription mail-order sales, and can be expected to improve your subscription conversion rate and make shop operations more efficient.
This article explains Tamago Repeat Tamashi in detail, covering its features, pros and cons, and pricing. It also introduces the characteristics of people for whom Tamago Repeat Tamashi is a good fit, so if you're undecided on which EC cart to choose, please read to the end.
What Is Tamago Repeat Tamashi?
Image source: Tamago Repeat Tamashi
Tamago Repeat Tamashi is a mail-order system specialized for subscriptions, operated by Temona Co., Ltd.
It is a renewed version built on "Tamago Repeat," which launched in 2008, with modernized functionality, improved processing speed, and additional specialized features.
With more than 1,000 implementations, it's a system that even those just starting out in subscription mail-order sales can use with confidence.
*This information is based on data as of October 2025.
Reference: Tamago Repeat Tamashi
Features of Tamago Repeat Tamashi
Here are the features of Tamago Repeat Tamashi.
Full Design Customization
Tamago Repeat Tamashi allows full customization of design.
You can freely design every part of your shop, including the purchase form, product list, and detail pages.
Because you can flexibly change the design during campaigns and updates, you can maintain a consistent brand image at all times and provide visitors with an attractive site experience.
Create a Transition-Free Shopping Cart Form
Tamago Repeat Tamashi lets you create a "transition-free shopping cart form" that combines the input screen and confirmation screen into one.
You can freely design the form screen, and on the screens before and after purchase you can also display "product recommendations" that suggest products based on the user's purchase and browsing history data.
This lets you build a shopping cart form with less friction for users, which can be expected to lower the cart abandonment rate.
"Tamago RPA," Which Automates Day-to-Day Operations
Tamago Repeat Tamashi includes "Tamago RPA," which reduces the effort of running your shop.
With Tamago RPA, you can automate tasks that were previously handled manually, such as processing returns and sending shipping data.
This reduces the workload on staff and enables smoother, more efficient shop operations.
A Dedicated Representative Supports Each Shop
With Tamago Repeat Tamashi, each shop is assigned a dedicated representative who provides support to help grow your EC site.
Even those new to EC can get proposals for the optimal operating methods and improvements suited to their customers' needs and their shop's situation, letting them run their shop with peace of mind.
A "User Community" Where Users Can Exchange Information
Tamago Repeat Tamashi holds a monthly "user community" event.
The user community is a forum where actual users and Tamago Repeat Tamashi staff discuss the direction of service improvements and feature development.
In addition, users of Tamago Repeat Tamashi can share EC operation know-how and success stories with each other, so even EC beginners can build practical knowledge as they run their shop.
Benefits of Using Tamago Repeat Tamashi
Here are the benefits of using Tamago Repeat Tamashi.
Improved Subscription Conversion Rate
Tamago Repeat Tamashi is an EC cart specialized for subscription mail-order sales. It comes equipped with many features useful for subscription sales, as shown below.
| Feature Category | Main Features |
|---|---|
| Subscription Perks Setting Feature | A feature that lets you set discounts and gifts based on subscription products and delivery count |
| Discount Coupon Issuance Feature | A feature that lets you issue discounts and coupons |
| Automatic Follow-Up for Subscription Members | A feature that automatically sends pre-delivery confirmation messages and next-delivery-date notices to subscription members |
| Subscription Analytics | A feature that analyzes new subscription sign-ups, member count, cancellation count, and average continuation count |
*This information is based on data as of October 2025.
These features make it easier to plan, execute, analyze, and improve initiatives specialized for subscription sales, which can be expected to improve your subscription conversion rate.
Improved Shop Operation Efficiency
Tamago Repeat Tamashi offers a wealth of automation features that significantly reduce the effort of running your shop.
Order processing for subscription plans, returns processing, and sending shipping data can all be automated. In addition, using the "Tamago API," you can automate the input and output of order and customer data, enabling smooth integration with external systems.
Because tasks that would normally require manual labor can be automated, you can achieve efficient shop operations.
Access to a Rich Set of Features With No Additional Fees
With Tamago Repeat Tamashi, you can use every feature for just the plan fee. Many EC carts have "optional features" that you can't use without paying extra, but Tamago Repeat Tamashi has no such restrictions.
Because you can use the features needed to build and operate your EC site with no additional fees, it also becomes easier to forecast future running costs.
Drawbacks of Tamago Repeat Tamashi
While "Tamago Repeat Tamashi" offers benefits such as improved subscription conversion rates and operational efficiency, it also has some drawbacks.
Here are the drawbacks of Tamago Repeat Tamashi.
Design Must Be Built From Scratch
Tamago Repeat Tamashi does not provide design templates. This means you need to build your design from scratch when creating your shop.
For EC beginners, designing from zero is a high hurdle, and it takes more effort and time than expected.
For that reason, those who want to quickly launch a shop with a simple design, or those who are unsure about creating a design, may want to consider an EC cart that provides templates instead.
No Trial Plan
Tamago Repeat Tamashi does not offer a trial plan. This means that if you want to use it, you need to pay at least an initial cost of 69,800 yen and a monthly fee of 49,800 yen.
Those who want to "first try starting an EC site" or "check the usability before deciding to adopt it" may feel more comfortable considering other EC carts.
*This information is based on data as of October 2025.
Reference: Tamago Repeat Tamashi
Main Features of Tamago Repeat Tamashi
The main features of Tamago Repeat Tamashi are as follows.
| Feature Category | Main Features |
|---|---|
| Subscription-Dedicated Features | Subscription perks setting, automatic subscription management, automatic follow-up for subscription members, coupon creation, automatic credit card billing, changes to subscription settings from My Account |
| Cart Features | Coupon/points features, affiliate and access-analytics tool settings, recommendation feature |
| Inbound/Outbound Features | Dedicated phone-order feature, call-history management and escalation feature, response-manual management, duplicate-shipment prevention feature, CTI integration |
| Analytics/Promotion Features | Subscription analytics, ad analytics, customer analytics, creation of customer follow-up lists, step-mail and DM features, email newsletter delivery feature, sales aggregation and analysis |
| Back-Office Management Features | Batch order management, importing orders from other marketplace stores, shipping management, product management, duplicate-customer management, payment management, customer management, system-account management |
| Mail-Order Infrastructure | Credit card payment feature, cash on delivery/bank transfer, FTP account issuance |
*This information is based on data as of October 2025.
With Tamago Repeat Tamashi, you can use these features with no additional fees. Since feature improvements and additions are also regularly discussed at the user community, it's an EC cart that stays easy to use over the long term.
Reference: Tamago Repeat Tamashi
Pricing for Tamago Repeat Tamashi
Using Tamago Repeat Tamashi requires paying the fee for the plan you contract. There are two pricing plans, "Tamago Repeat ASP" and "Tamago Repeat GOLD," and both involve an initial cost and a monthly fee.
| Pricing Plan | Tamago Repeat ASP | Tamago Repeat GOLD |
|---|---|---|
| Initial Cost | 69,800 yen | 99,800 yen |
| Monthly Fee | 49,800 yen | 79,800 yen |
| Server | Shared type (20GB) | Dedicated server (1TB) |
| Monthly Shipment Cap | Up to 1,000 shipments *30 yen added per shipment over the limit |
Unlimited |
| Credit Card Payments | Tamago Payment Z, Tamago Payment G | Tamago Payment Z, Tamago Payment G |
| Support | - Full manual set - Phone - Pre-launch training session (free for the first session only) |
- Full manual set - Phone - Pre-launch training session (free) |
| Customization | - | - |
| Custom Domain | 〇 | 〇 |
| Dedicated SSL Certificate | 〇 | 〇 |
| Add Additional Shops | - | 〇 |
*This information is based on data as of October 2025.
To set up payment processing, you need to separately contract a payment service such as "Tamago Payment Z" or "Tamago Payment G."
Adding a shop also incurs costs beyond the plan fee, so be sure to check the pricing in advance.
Reference: Tamago Repeat Tamashi
Who Tamago Repeat Tamashi Is Recommended For
Tamago Repeat Tamashi is recommended for people such as the following.
- Those who want thorough support
- Those looking for an EC cart that's convenient for subscriptions
- Those who place a high priority on strong customizability
With Tamago Repeat Tamashi, each shop is assigned a dedicated representative who provides operational support.
This provides peace of mind for those who feel uncertain about running an EC site, or who want to grow their shop while getting advice along the way.
It's also ideal for those who want to strengthen their subscription sales, thanks to its rich set of subscription-friendly features. Because shop design can be fully customized, it also suits those who want to create a distinctive site design that matches their brand image.
If you match these characteristics, adopting Tamago Repeat Tamashi can help you achieve efficient, reassuring EC operations.
Tamago Repeat Tamashi Is an EC Cart System Built for Subscription Mail-Order Sales
Tamago Repeat Tamashi is a mail-order system specialized for subscription sales.
It comes with a wealth of features useful for subscription mail-order sales, including perks settings and follow-ups for subscription members, and analytics features for new sign-ups, cancellation counts, and average continuation counts.
In addition, because tasks needed for day-to-day operation, such as returns processing and shipping data processing, can be automated, you can also achieve more efficient shop operations.
Since each shop is assigned a dedicated representative, even EC beginners can operate with peace of mind.
If you're aiming to grow your subscription mail-order sales, or want to run your shop while receiving thorough support, consider adopting Tamago Repeat Tamashi.
