Note: This article covers W2 Repeat, an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
"W2 Repeat" is an e-commerce cart specialized in subscription and recurring mail-order businesses. Some people looking to start or grow a recurring mail-order business may be considering using it.
This article thoroughly explains questions such as "What advantages does W2 Repeat have compared to other e-commerce carts?" and "How much does it cost to implement?"
We introduce W2 Repeat's features and strengths, usage fees, and implementation case studies in detail. If you want to learn more about W2 Repeat, please read to the end.
What Is W2 Repeat?
Image source: W2 Repeat
W2 Repeat (formerly Repeat PLUS) is a system specialized for subscription and recurring mail-order businesses. It supports shops from the launch phase up to a scale of 10 billion yen in annual sales, and has been implemented by more than 800 shops to date. Shops that have adopted it also show a high average sales growth rate, and it has received high marks among similar systems in a survey by the Japan Marketing Research Organization.
Features and Strengths of W2 Repeat
Here are the features of W2 Repeat.
Over 1,000 Built-in Features, Including Strong Subscription Support
Image source: W2 Repeat
W2 Repeat comes standard with more than 1,000 features. In addition to the functions needed to grow sales in recurring mail order, it covers a wide range of functions needed to run an e-commerce business — from customer acquisition and promotion to order management, shipping management, and CRM/analytics — all without needing to integrate other services.
W2 Repeat has an automated order workflow function, which makes it possible to fully automate tasks such as order receiving and placing, shipping processing, and inquiry management. This reduces the labor hours required to run the e-commerce operation, allowing staff to focus on more important tasks.
A Wide Range of Compatible Payment Services
W2 Repeat offers a wide variety of payment services, including credit cards, mobile carrier payments, convenience store payments, deferred payment, PayPay, and Amazon Pay. Because it supports diverse payment methods, it is less likely that a purchase opportunity will be missed.
Equipped with World-Class Security
Image source: W2 Repeat
Another major feature of W2 Repeat is that it implements world-class security measures. Specifically, in addition to SSL communication, antivirus software, and an IPS (Intrusion Prevention System), it has also passed external testing certifications and third-party audits, ensuring a high level of safety. This makes it possible to run a shop safely and stably.
Extensive Support from Business Launch Through Growth
Image source: W2 Repeat
W2 Repeat maintains a dedicated team that supports shops from launch through operation and business expansion. Teams specialized for each phase have been formed, and they provide hands-on, collaborative support based on the extensive knowledge they have accumulated. From the setup stage at the time of implementation onward, you can receive hands-on support from specialized team staff working toward your goal.
Weaknesses of W2 Repeat
W2 Repeat also has some weaknesses, so it is important to check them before implementation. Below, we explain the weaknesses of W2 Repeat.
High Usage Fees
A drawback of W2 Repeat is that its pricing is set relatively high. It is mainly divided into three plans — Standard, Professional, and Enterprise — and even the cheapest plan, Standard, costs 49,800 yen for both the initial fee and the monthly fee. Additional costs are also incurred if you receive implementation/operation support or use optional features.
Since some other e-commerce carts can be used for free to a few thousand yen for both the initial fee and monthly fee, W2 Repeat can be difficult to use for those who want to start an online shop while keeping costs as low as possible.
Advanced Technical Skill Is Required for Custom Customization
W2 Repeat does offer plans that allow custom customization, but such customization requires staff with a high level of technical skill. While some e-commerce carts allow customization with no-code tools and no specialized knowledge, custom customization in W2 Repeat is difficult without specialized knowledge and skills.
Therefore, if you prefer a cart that can be flexibly customized without requiring specialized knowledge or technical skill, we recommend considering other e-commerce carts.
Fees for Implementing W2 Repeat
W2 Repeat's pricing plans come in the following three types.
| Pricing Plan | Standard | Professional | Enterprise |
|---|---|---|---|
| Initial fee | 49,800 yen | 79,800 yen | Quote required |
| Monthly fee | 49,800 yen | 79,800 yen | Quote required |
If the number of monthly shipments exceeds 300, an additional fee of 30 yen per shipment is charged on top of the above. Please also note that optional usage fees and payment processing fees are charged separately.
Main Features of W2 Repeat
Here are the main features of W2 Repeat.
| Feature category | Main features |
|---|---|
| Site management | Product management Inventory management User settings Easy member registration settings Member rank settings |
| Design settings | LP builder Subscription box settings Coordination management Product display settings |
| PR analysis and management | Coupon management Point management Email delivery management A/B testing SEO management |
| Customer support | Category management Incident management Operator support Aggregate reporting Email settings |
| Sales and customer acquisition growth | Set promotions Time sales / secret sales Product reviews Recommendation settings SNS posting support Payment type management |
| Customer nurturing | Easy member registration settings Member rank settings Product bundling settings Coupon/point management |
In addition to the above, more than 1,000 features are available, including an order workflow that automates order receiving/placing processes and Basic Analysis OP, which lets you check various analysis results such as LTV.
Implementation Case Studies for W2 Repeat
Here are some selected implementation case studies for W2 Repeat. If you want to know about the actual effects of implementation, please use these as a reference.
Houjuen Co., Ltd. | Achieved a 70% Improvement in Operational Efficiency and BtoC Business Expansion
Image source: Houjuen
Houjuen Co., Ltd. operates an e-commerce site selling Houjuen tea. Before using W2 Repeat, integrating multiple systems did not go smoothly, and the large amount of work handled manually was an issue.
After implementing W2 Repeat, the company was able to automate most of the tasks that had been handled manually, achieving a 70% improvement in operational efficiency. By taking advantage of features convenient for recurring mail order, it has also been able to start offering gift sales and handling refrigerated products.
Media Works Bloom Co., Ltd. | 170% Sales Increase and 50% Reduction in Labor Hours
Image source: Souken Labo
Media Works Bloom Co., Ltd. runs a mail-order business for cosmetics and health foods. By switching to W2 Repeat, the company became able to carry out initiatives that were not possible with its previous e-commerce cart, succeeding in increasing sales by 170%. By making use of features such as product bundling settings, it also achieved a 50% reduction in labor hours.
tellas Inc. | Reached Monthly Sales of 100 Million Yen Just Six Months After a Relaunch
Image source: b-ris
tellas Inc. operates an e-commerce site selling hair care products. By using W2 Repeat, the company became able to realize all of its initiative ideas, reaching monthly sales of 100 million yen just six months after its relaunch.
W2 Repeat Is an E-Commerce Cart Whose Appeal Lies in Hands-On Support and a Wealth of Features Convenient for Recurring Mail Order
W2 Repeat is an e-commerce cart system specialized for subscription and recurring mail-order businesses. It offers more than 1,000 features, from those convenient for recurring mail order to those needed for e-commerce operations in general, making it possible to significantly improve operational efficiency.
Because a specialized team is in place for each phase, you can also receive hands-on support from the launch of your shop onward. While the pricing is set higher than that of other e-commerce carts, if you place importance on the richness of features and support, consider giving it a try.
