Note: This article covers Raku Raku Repeat (楽楽リピート), an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
"I want to run a subscription mail-order site while receiving thorough support."
"I'm running an EC site, but my repeat customer base just isn't growing."
Raku Raku Repeat, an EC cart for single-item and subscription mail-order sales, is a great fit for people with these concerns. Raku Raku Repeat comes equipped with the features needed to succeed in EC/D2C business, and provides hands-on support from a dedicated representative from the moment you adopt it.
This article explains Raku Raku Repeat in detail, covering its features, pros and cons, functions, and pricing. It also introduces the characteristics of people for whom it's a good fit, so if you're curious about Raku Raku Repeat, please read to the end.
*This article is based on information as of October 2025.
What Is Raku Raku Repeat?
Image source: Raku Raku Repeat
Raku Raku Repeat is an EC cart for single-item and subscription mail-order sales, operated by Net Shop Shienshitsu Co., Ltd. It's built on the sales-growth know-how gained from actually operating around 50 in-house EC sites for subscription and single-item mail-order sales, together with input from more than 700 D2C businesses.
It comes with all the functions needed from launching your EC site through maximizing sales, and boasts a service continuation rate of over 97%.
Reference: Raku Raku Repeat
Features of Raku Raku Repeat
First, here are the features of Raku Raku Repeat.
Equipped With the Features Needed for New Customer Acquisition, Repeat Customer Acquisition, and Customer Loyalty
Raku Raku Repeat comes with the features needed to clear the three walls businesses face on the way to EC success: the "new-customer-acquisition wall," the "repeat-customer wall," and the "LTV (customer lifetime value) maximization wall."
| Phase | Support Details |
|---|---|
| New Customer Acquisition | LP-integrated form, Recovery LINE, ad management/analytics |
| Repeat Customer Acquisition | Package inserts, email, step-mail, repeat-purchase discounts, friend-referral feature |
| LTV Maximization | Upsell/cross-sell, membership rank feature, subscriptions |
Recovery LINE is a feature that automatically sends LINE messages, chat messages, and emails to customers who proceeded to checkout but abandoned before completing their purchase. This can be expected to recover purchases from customers who abandoned their cart.
Package inserts, email, and step-mail is a feature that automatically sends flyers included with the product, as well as emails and step-mail, based on the customer's purchase history and other data. With the features listed above, you can smoothly go from building your site to growing your sales.
Free Version Upgrades Every Month
Raku Raku Repeat rolls out a free version upgrade once a month. These reflect customer requests and add new features not yet available elsewhere on the market.
Because it's regularly improved to boost operational efficiency and sales, it's an EC cart that stays easy to keep using over the long term.
A Dedicated Representative Provides Hands-On Support After Signing Up
Image source: Raku Raku Repeat
With Raku Raku Repeat, after signing up, a dedicated representative provides hands-on support by email, phone, and online, from setup through site operation.
| Phase | Support Details |
|---|---|
| Setup Phase | Thorough hands-on support through site launch |
| After Launch | Day-to-day operational support and sharing of success stories by email/phone Proposals for making better use of features Individual study sessions and more |
As shown above, you can receive thorough support aimed at maximizing sales and improving operational efficiency.
Benefits of Adopting Raku Raku Repeat
Here are the benefits of adopting Raku Raku Repeat.
Improved Sales From Subscription Mail-Order Sales
Raku Raku Repeat is built on the sales-growth know-how gained from operating around 50 in-house EC sites for subscription mail-order sales.
You can implement measures that are effective for gaining repeat customers, such as marketing initiatives tailored to each individual customer and discounts based on purchase count.
There's also a "friend-referral campaign feature" that helps acquire "new customers who are likely to become repeat customers." These features can be expected to improve sales from subscription mail-order sales.
No Usage-Based Fees Keep Costs Down
Raku Raku Repeat offers three pricing plans — Light, Standard, and Expert — and basically involves no usage-based fees.
With usage-based pricing, the fee rises as the number of orders, registered products, and sales increase. As a result, as your shop's sales grow, operating costs can become a significant burden.
With Raku Raku Repeat, you can keep operating without worrying about costs ballooning.
Drawbacks of Raku Raku Repeat
Here are the drawbacks of Raku Raku Repeat.
Higher Adoption Cost
A drawback of Raku Raku Repeat is that the monthly fee is on the higher side. Raku Raku Repeat offers three plan types, and even the cheapest costs at least 49,800 yen per month.
Some other EC carts charge only a few thousand yen per month. Be sure to check in advance whether the monthly cost will become a significant burden after you start operating.
Reference: Raku Raku Repeat
Pricing Structure Is Not Publicly Disclosed
Raku Raku Repeat does not publicly disclose a detailed pricing plan.
While it's known that there are no usage-based fees and that the monthly fee starts from 49,800 yen, additional costs beyond the monthly fee — such as an initial cost or payment processing fees — may apply.
Before using it, it's important to inquire about the pricing structure through the official website.
Reference: Raku Raku Repeat
Pricing for Using Raku Raku Repeat
The pricing plans for Raku Raku Repeat are as follows.
| Pricing Plan | Light Plan | Standard Plan | Expert Plan |
|---|---|---|---|
| Usage-Based Fees | None | None | Contact for details |
| Initial Cost | Contact for details | Contact for details | Contact for details |
| Monthly Fee | 49,800 yen | Contact for details | Contact for details |
| Payment Processing Fee | Contact for details | Contact for details | Contact for details |
| Server Environment | Shared server | Dedicated server | Dedicated server |
| Approximate Order Volume | 1,000+ | 5,000+ | 5,000+ |
| Standard Features | LP-integrated form Upsell Cross-sell Email newsletter Step-mail Ad analytics Package insert management |
LP-integrated form Upsell Cross-sell Email newsletter Step-mail Ad analytics Package insert management Coupons Repeat-purchase discounts Subscription scenarios Customer rank CRM/RFM analysis |
LP-integrated form Upsell Cross-sell Email newsletter Step-mail Ad analytics Package insert management Coupons Repeat-purchase discounts Subscription scenarios Customer rank CRM/RFM analysis |
Reference: Raku Raku Repeat
Raku Raku Repeat's detailed pricing structure is not publicly disclosed. If you want to know more about the initial cost, monthly fee, and payment processing fees, please inquire through Raku Raku Repeat's official website.
Case Studies of Raku Raku Repeat Adoption
Here are some case studies of Raku Raku Repeat adoption. If you're curious what kind of results businesses have actually achieved, take a look.
ROSE LABO Co., Ltd.
Image source: ROSE LABO Co., Ltd.
ROSE LABO Co., Ltd. is a company that sells cosmetics, hair care products, food, and more through D2C, using pesticide-free "edible roses."
The EC cart they originally used made it difficult to acquire subscription customers due to functional limitations, and also lacked detailed ad analytics, so they switched to Raku Raku Repeat.
After adopting it, subscription sales improved to account for more than half of their total sales.
Okinawa Biken Co., Ltd.
Image source: Okinawa Biken Co., Ltd.
Okinawa Biken Co., Ltd. develops and sells original health foods centered on Okinawan ingredients. While running a D2C EC site, they were unable to centrally manage orders from marketplaces and their own site, which took a lot of time to process orders and shipments.
After adopting Raku Raku Repeat, order processing and shipping work were dramatically shortened, and the time freed up let them focus on other tasks, resulting in sales increasing four to five times.
Yamada Egg Co., Ltd.
Image source: Yamada Egg Co., Ltd.
Yamada Egg Co., Ltd. runs its own farm, handling everything from egg sales and processing to store operations as a fully vertically integrated ("sixth-sector") agricultural business.
The EC cart they originally used had issues such as it taking a long time to re-tally orders into pack counts, and gift orders couldn't be handled smoothly.
After adopting Raku Raku Repeat, the re-tallying process was shortened from an hour to five minutes, and smooth gift handling was also achieved.
Who Should Adopt Raku Raku Repeat
Raku Raku Repeat is recommended for people such as the following.
- Those running a large-scale EC site with a high order volume
- Those who want to start subscription mail-order sales
Because Raku Raku Repeat has no usage-based fees, your cost stays the same even as your order volume increases. It's also ideal for those who want to focus on subscription mail-order sales, since it's packed with features aimed at maximizing sales for subscription businesses. If you match the above, consider adopting Raku Raku Repeat.
Summary
Raku Raku Repeat comes with features that help with new-customer acquisition, improving repeat-purchase rates, and maximizing LTV, and you get support from a dedicated representative starting from the site-building stage. This lets you move smoothly from building your online shop through maximizing sales.
Another appeal is that, since there are no usage-based fees, you can basically keep operating for a fixed fee alone. That said, the detailed pricing structure and feature details are not publicly disclosed. Before using it, it's important to inquire through the official website and confirm anything you're unsure about regarding pricing or features.
If you're already running a large-scale EC site with a high order volume and want to improve operational efficiency, or if you want to start subscription mail-order sales, consider using Raku Raku Repeat.
