Note: This article covers Raku-Uru Cart, an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
Yamato Transport's "Raku-Uru Cart" lets you run an online shop for as little as 330 yen (tax included) per month. Given its affordable pricing, many people are likely curious about it.
Raku-Uru Cart is an e-commerce cart that can also be expected to streamline operations through services and features unique to the Yamato Group.
This article thoroughly explains Raku-Uru Cart, from its distinguishing features to its main functions and the pros and cons of using it.
We also cover usage fees, charges, and case studies, so please read to the end.
What Is Yamato Transport's "Raku-Uru Cart"?
Image source: Raku-Uru Cart
Yamato Transport's "Raku-Uru Cart" is an e-commerce cart you can start using for as little as 330 yen (tax included) per month. Raku-Uru Cart has three main distinguishing features:
- You can easily create a shop even without confidence in web knowledge
- You can manage everything from product management to orders, shipping, and payments in a single admin screen
- You can run it at a low price, starting at 330 yen per month
Below, we explain the features of Raku-Uru Cart in detail.
You Can Easily Create a Shop Even Without Confidence in Web Knowledge
Raku-Uru Cart is designed so that even people with little web knowledge can easily build an online shop. Just follow these two steps and your online shop's design is complete:
- Choose a design template
- Register the images and text you want to use on your shop pages
Because no complicated operations are required, even someone using an e-commerce cart for the first time can launch a shop without hassle.
You Can Manage Everything from Product Management to Orders, Shipping, and Payments in a Single Admin Screen
Image source: Raku-Uru Cart
Raku-Uru Cart is an e-commerce cart operated by Yamato Transport, and it lets you use the product management, order management, shipping, and payment methods provided by the Yamato Group.
With other e-commerce carts, it's often the case that not all functionality is included, requiring you to integrate external services to use it.
With Raku-Uru Cart, however, you can manage all these services centrally. You can check various information from a single screen.
You Can Run It at a Low Price, Starting at 330 Yen per Month
Raku-Uru Cart offers three plans: the Light Plan, Regular Plan, and Advance Plan. The Light Plan costs 3,300 yen for the initial setup fee and 3,960 yen/year in registration fees, meaning that aside from the initial setup fee, you can run your e-commerce site for just 330 yen per month.
There is an upper limit of 10,000 registered products, but with other e-commerce carts, it's not uncommon to be limited to registering only a few dozen to a few hundred items. That makes Raku-Uru Cart, which lets you handle up to 10,000 products for 330 yen per month, a great value.
A usage fee of 1.1% applies, but for a small online shop with few transactions, this shouldn't be much of a burden.
(As of March 2025)
Benefits of Raku-Uru Cart
Below, we explain the benefits of Raku-Uru Cart.
A Wide Range of Design Templates Makes It Easy to Design a Site That Fits Your Products
Image source: Raku-Uru Cart
Raku-Uru Cart offers a total of 40 design templates.
Templates suited to specific genres, such as fashion, food, home appliances, interior goods, and general merchandise, are available, making it easy to build an online shop with a design that fits the products you want to sell.
You Can Register Products in a Timely Manner Even When New Stock Arrives While You're Out
Image source: Raku-Uru Cart
Raku-Uru Cart comes standard with a feature called "Easy Selling from Your Smartphone."
You can create product pages on your smartphone and handle everything from product registration to sales. This lets you list new products in a timely manner even if you're suddenly out and about when new stock arrives.
Since you can share on social media from your smartphone whenever you like, you won't miss a sales opportunity.
Free for 30 Days: Decide Whether It's Right for Your E-Commerce Business
Raku-Uru Cart offers a 30-day free trial period. Because you get access to nearly the same functionality as the regular plan even during the free trial, it's easy to judge in advance whether the service is the right fit for your business.
Because your account is issued immediately after signing up, you can start running your online shop as soon as you're interested.
Efficient Operation Through Integration with Yamato Group Services
With Raku-Uru Cart, you can integrate the shipping and payment services provided by the Yamato Group. This means you get the appeal of being able to run all the data you need from a single admin screen.
With other e-commerce carts, you sometimes have to integrate an external service for one of the services necessary to run an e-commerce operation, such as shipping or payments. In that case, checking data requires the hassle of opening multiple screens.
With Raku-Uru Cart, you can check the data you need by opening just one screen, allowing for efficient operation.
Drawbacks of Raku-Uru Cart
Raku-Uru Cart has the following two drawbacks.
- No smartphone payment support
- Fewer traffic-generation features compared with other online shops
Let's look at each of these in detail.
No Smartphone Payment Support
The payment methods available with Raku-Uru Cart are as follows.
- Kuroneko Web Collect (credit card payment)
- Kuroneko Web Collect (convenience store online payment)
- Kuroneko Web Collect (ID payment)
- Kuroneko deferred payment service
- Kuroneko deferred payment service (smartphone type)
- Bill payment agency service
- Cash on delivery
- Bank transfer
You can offer a wide range of payment methods, including credit card, bank transfer, cash on delivery, and deferred payment services, but smartphone payment is the one method not supported.
If you want to also support smartphone payment methods such as e-money services like PayPay or Rakuten Pay, or QR code payments, we recommend using a different e-commerce cart.
Fewer Traffic-Generation Features Compared with Other Online Shops
Typical e-commerce carts often come with traffic-generation features such as the following.
- Social media integration
- Ad integration, and more
However, the only traffic-generation feature built into Raku-Uru Cart is social media integration. Online shops that face many competitors and cannot approach customers directly tend to find generating traffic a challenge. As a result, the traffic-generation feature built into Raku-Uru Cart alone may not be enough to drive sufficient traffic.
If you plan to run your online shop with Raku-Uru Cart, it's worth considering integrating an external traffic-generation tool.
Main Features of Raku-Uru Cart
The main features of Raku-Uru Cart are as follows.
| Feature category | Main features |
|---|---|
| Page design | Design templates, HTML/CSS editing, free page creation, landing page creation, campaign display, social media integration |
| Product management | Bulk product registration, CSV upload, product search, product variation function, purchase limit function, low-stock notice, recommended products, new arrivals, restock notification email function |
| Customer management | Bulk customer information registration, member rank function, favorites list function, promotional email function |
| Shop settings | Points settings, custom domain email, always-on SSL, external cart function, pre-order sales function, payment service integration, survey function, easy selling from smartphone, POS register integration function |
| Order management | Order confirmation, document output, proxy ordering, subscription purchase function, email templates, automatic thank-you emails, shipping label issuance service API integration, coupon settings, multiple shipping address settings, expected shipping date function, payment slip issuance service CSV export function |
In addition to the minimum functionality needed to run an e-commerce operation, Raku-Uru Cart comes with features that make operation easier, such as easy selling from a smartphone, an external cart function, and a pre-order sales function.
Raku-Uru Cart Usage Fees and Various Charges
| Pricing plan | Light Plan | Regular Plan | Advance Plan |
|---|---|---|---|
| Initial setup fee | 3,300 yen | 5,500 yen | 11,000 yen |
| Registration fee | 3,960 yen/year (330 yen per month) |
39,600 yen/year (3,300 yen per month) |
171,600 yen/year (14,300 yen per month) |
| Plan change fee | - | 37,950 yen/year | 171,600 yen/year |
| Usage fee | 1.10% | Free | Free |
| Domain used | Subdomain | Custom domain | Custom domain |
| Number of custom-domain email addresses issued | - | 3 | 10 |
| Smartphone support | 〇 | 〇 | 〇 |
| Number of registerable products | 10,000 | Unlimited | Unlimited |
| Image storage capacity | 1GB | 5GB | 100GB |
| Number of registerable templates | 3 | 10 | 30 |
| Number of registerable free pages | 10 | 100 | 500 |
| Number of member registrations | Unlimited | Unlimited | Unlimited |
| Number of member address book entries | 30 | 100 | 200 |
| Number of recommended products registerable | 30 | 30 | 100 |
| Promotional emails | × | 1,000 emails/month | 3,000 emails/month |
(As of March 2025)
Source: Raku-Uru Cart
The Light Plan is available for an initial setup fee of 3,300 yen and a registration fee of 3,960 yen/year. However, a usage fee of 1.1% applies. A further drawback is that various features carry caps, such as a maximum of 10,000 registered products, up to 1GB of image storage, and up to 30 recommended products.
With the Regular Plan and Advance Plan, a plan change fee applies in addition to the initial setup fee and registration fee, but unlike the Light Plan, the usage fee is free, so costs won't balloon even as your transaction volume grows.
The Light Plan is best suited to small e-commerce businesses, while the Regular Plan and Advance Plan are best suited to medium and large e-commerce businesses.
Shop Case Studies of Raku-Uru Cart Adoption
Here we introduce case studies of shops that have actually adopted Raku-Uru Cart.
Matsufuji Foods Co., Ltd.
Image source: Raku-Uru Cart
Matsufuji Foods Co., Ltd. runs a chain of well-known tsukemen and ramen restaurants, including "Rokurinsha."
Starting in 2020, repeated shortened business hours and temporary closures due to the COVID-19 pandemic led the company to open an e-commerce site in order to begin non-face-to-face sales.
However, shipping products became a significant burden, requiring the company to cross-check customer names and order information. It also faced the challenge of falling into deficit due to usage fees that rose in proportion to sales.
To improve operational efficiency and profitability, the company decided to migrate to Yamato Transport's Raku-Uru Cart. After migrating to Raku-Uru Cart, the burden of confirming shipments was reduced to one-tenth of before. Reduced cart usage fees and payment fees also cut operating costs by 43%, allowing the company to return to profitability.
Hiraofoods Co., Ltd.
Image source: Raku-Uru Cart
Hiraofoods Co., Ltd. runs "Tempura-dokoro Hirao," a chain specializing in tempura served piping hot straight from the fryer across the counter.
The company had been taking mail orders by phone for its signature "salted squid" product, but as order volume grew, order-taking and payment processing became overwhelmed, making launching an e-commerce site an urgent priority.
The company therefore adopted Raku-Uru Cart, which comes with all the features needed from launching an e-commerce site through operating it. By digitizing all its previously analog processes, the company achieved improved operational efficiency.
It was also able to acquire prospective customers it hadn't been able to reach through phone orders, and sales doubled as a result.
Raku-Uru Cart Is an E-Commerce Cart Whose Appeal Lies in Affordable Pricing and Efficient Operation
Raku-Uru Cart is an e-commerce cart that lets you run an online shop for as little as 330 yen per month.
Not only can you open a shop easily in just two steps, but integration with Yamato Group services also lets you instantly check all the data you need from a single admin screen.
Because you get access to nearly the same functionality as the regular plan for free during the 30-day trial period, another appealing point is that you can judge whether the service is truly the right fit for your business before signing a formal contract.
Why not use Raku-Uru Cart to start running your online shop at an affordable price?
