Note: This article covers Live Commerce, a cross-border e-commerce cart operated by a Japan-based company. It is designed primarily to help merchants based in Japan sell to overseas markets (pricing is in yen, and features such as Discovery Japan Mall are aimed at Japan-origin sellers). If you are not selling from Japan, some details here may be less directly applicable, though the general feature set may still be of interest if you are evaluating cross-border commerce tools.
Cross-border e-commerce involves many things you need to think about, such as language, payment methods, and measures against customs trouble, so some people who are about to start a cross-border e-commerce site may feel anxious.
For such people, we recommend "Live Commerce." Live Commerce is a cart dedicated to cross-border e-commerce, offering all the features needed to build and operate a cross-border e-commerce site, along with support that helps expand sales and improve customer acquisition.
This article explains in detail the features, pros and cons, and pricing plans of "Live Commerce," a cart dedicated to cross-border e-commerce. If you are looking for the best e-commerce cart for launching a cross-border e-commerce site, please read to the end.
What Is the Cross-Border E-Commerce Cart "Live Commerce"?
Image source: Live Commerce
Live Commerce is a cart dedicated to cross-border e-commerce, provided by Digital Studio Co., Ltd. Because it offers the features needed for cross-border e-commerce, such as multilingual and multi-currency support, tariff calculation, and payment methods, it enables smooth building and operation of a cross-border e-commerce site.
Features of Live Commerce
Below, we introduce the features of Live Commerce.
Comes with the Features Essential for Cross-Border E-Commerce
Live Commerce comes with features that make it possible to smoothly build and operate a cross-border e-commerce site. In addition to the basic features needed for site building and operation, it also includes measures against tariffs and automation features that improve customer acquisition efficiency, allowing you to smoothly run an e-commerce site aimed at overseas markets.
Build a Site Easily with No Coding Required
Another feature of Live Commerce is that you can build a site with no coding required. Elements such as the site's color scheme, banners, and logo can be easily changed. In addition, a "Live Commerce Manual," which explains site-building methods with illustrations, is also provided.
As a result, even people without deep knowledge of site building can easily launch a cross-border e-commerce site.
Comes with Measures to Prevent the Risk of Customs Trouble
Live Commerce also has measures in place to prevent customs trouble. In sales to overseas customers, there is a common issue where customers cannot pay taxes at the time of customs clearance, which tends to lead to returns. Live Commerce automatically calculates the tariff according to the customer's country and displays it at checkout, easing the customer's psychological burden and reducing the risk of returns caused by an inability to pay the tariff after purchase.
Supports Payment Methods for Overseas Markets
Live Commerce offers payment methods for overseas markets.
- stripe
- PayPal
- WeChatPay
- UnionPay
- AliPay
- Tazapay, etc.
"Stripe" and "PayPal" are online payment services widely used around the world. It also supports "WeChat Pay," "UnionPay," and "Alipay," which are convenient for payments in the Chinese market, as well as "Tazapay," which can handle all payments in Southeast Asian markets, allowing you to flexibly offer payment methods that match customer needs.
Provides Support Useful for Operating a Cross-Border E-Commerce Site
Image source: Live Commerce
Live Commerce also offers extensive support useful for operating a cross-border e-commerce site.
You can receive support for tasks required for overseas sales, such as overseas logistics support, marketing support, site operation outsourcing, translation, system development, and listing on online marketplaces.
Features Available in Live Commerce
Live Commerce broadly offers three categories of features: cross-border e-commerce site building, cross-border e-commerce operation, and automation.
| Feature category | Main features |
|---|---|
| Cross-border e-commerce site building | Site building, store customization, tariff measures, online payment, overseas logistics |
| Cross-border e-commerce operation | Order management, product registration, BtoB support, cross-marketplace inventory synchronization, extended features |
| Automation | Email newsletter delivery, recommended products, tag-based categorization, reviews, FAQ |
In addition to the features needed for building an e-commerce site, it supports customs measures and payment methods for a wide range of overseas markets. Since customer acquisition initiatives such as email newsletter delivery and recommended products can also be automated, you can carry out overseas sales efficiently.
Advantages of Using Live Commerce
Using Live Commerce offers various advantages.
Customer Acquisition Support Specialized for Cross-Border E-Commerce
Live Commerce also provides marketing support for Google and Meta ads. Because it measures the ROAS of ads in both developed and emerging markets and designs strategy accordingly, it enables optimal ad management tailored to each market.
Listing on Discovery Japan Mall
You can also list your products on "Discovery Japan Mall," which is operated by Digital Studio, the company that runs Live Commerce. "Discovery Japan Mall" is a marketplace that brings together pro-Japan users from around the world, with more than 250,000 members as of August 2024. This makes it possible to launch overseas sales without worrying about initial customer acquisition.
Disadvantages of Live Commerce
Here are the disadvantages of Live Commerce.
*This article is based on information as of September 2025.
Monthly Fees and Commissions Are Required
Live Commerce has four plans — Silver, Gold, Premium, and Customer Success — but a monthly fee applies to all of them. The cheapest plan costs 6,138 yen (tax included). In addition, fees such as data transfer processing costs, order processing costs, and payment processing commissions also apply.
Since some other e-commerce carts only charge a sales commission and can keep costs lower, Live Commerce may not be suitable for those who want to keep operating costs as low as possible.
Contract Terms Are Limited to Two Options: 6 or 12 Months
Depending on the plan, Live Commerce sets a minimum contract term. For plans other than Customer Success, you choose between two contract term options: 6 months or 12 months.
You can cancel even during the contract term, but fees for the remaining contract period will not be refunded.
Since Live Commerce offers a 30-day trial version, it is important to thoroughly check whether it suits your business using the trial before committing.
Fees for Using Live Commerce
Live Commerce's pricing plans are as follows.
| Plan Name | Silver | Gold | Premium | Customer Success |
|---|---|---|---|---|
| Monthly fee | 6,138 yen | 11,385 yen | 32,175 yen | Quote required |
| Data transfer processing fee | 2,750 yen per 5GB over the limit | 2,750 yen per 5GB over the limit | 2,750 yen per 5GB over the limit | 2,750 yen per 5GB over the limit |
| Order processing fee | 33 yen/order starting from the 34th order | 33 yen/order starting from the 34th order | 33 yen/order starting from the 34th order | 33 yen/order starting from the 34th order |
| PayPal payment | 3.6%/order + 40 yen | 3.6%/order + 40 yen | 3.6%/order + 40 yen | 3.6%/order + 40 yen |
| Credit card payment | 3.6%/order | 3.6%/order | 3.6%/order | 3.6%/order |
| China payment | 5.0%/order | 5.0%/order | 5.0%/order | 5.0%/order |
| Emerging market payment | 1.8-3.8%/order | 1.8-3.8%/order | 1.8-3.8%/order | 1.8-3.8%/order |
| Disk capacity | 3GB | 10GB | 50GB | Unlimited |
| Transfer capacity | 3GB | 10GB | 45GB | Unlimited |
| Number of registered products | Up to 500 items | Up to 1,000 items | 〇 | 〇 |
| Phone support | Email only | Email only | 〇 | 〇 |
| Store manager | 〇 | 〇 | 〇 | 〇 |
| Reviews | 〇 | 〇 | 〇 | 〇 |
| Email newsletter delivery | 〇 | 〇 | 〇 | 〇 |
| BtoB | 〇 | 〇 | 〇 | 〇 |
| Tariff calculation | 〇 | 〇 | 〇 | 〇 |
| Multilingual support | 〇 | 〇 | 〇 | 〇 |
| Currency conversion support | 〇 | 〇 | 〇 | 〇 |
With Live Commerce, the number of registered products and disk capacity, among other things, differ by plan. It is a good idea to start with Silver and then upgrade as your e-commerce site grows.
Who Live Commerce Is Recommended For
Live Commerce is recommended for people with the following characteristics.
- Those looking for an e-commerce cart that comes with all the features needed to build and operate a cross-border e-commerce site
- Those who are operating a cross-border e-commerce site for the first time and feel anxious about it
Because Live Commerce comes with all the features needed to build and operate a cross-border e-commerce site, you can smoothly launch your cross-border e-commerce site. Since operation manuals are also available, even e-commerce beginners can use it with peace of mind.
If you want to run a cross-border e-commerce site smoothly, or if you are starting a cross-border e-commerce site for the first time, Live Commerce is a good choice.
Live Commerce Is an E-Commerce Cart That Comes with All the Features Dedicated to Cross-Border E-Commerce
Live Commerce is a cart dedicated to cross-border e-commerce, offering all the features needed to build and operate a cross-border e-commerce site. It is also equipped with measures against customs trouble, which is common in overseas sales, as well as cross-border e-commerce support that helps expand sales and improve customer acquisition efficiency, so even those trying cross-border e-commerce for the first time can use it with peace of mind.
However, using it does involve costs such as monthly fees and payment processing commissions. If you are interested in Live Commerce, start by trying the 30-day trial version.
