Note: This article covers Easy My Shop (イージーマイショップ), an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
If you're thinking "I want to handle custom-made orders" or "I want to sell both individual items and set products," you may be unsure which EC cart to use.
Easy My Shop is an EC cart that excels at custom-made products and set sales. It supports name engraving on commemorative items and custom orders, as well as set sales.
This article explains Easy My Shop in detail, covering its overview, pros and cons, and pricing. If you're looking for an EC cart that can handle custom-made products and set sales, please read to the end.
What Is Easy My Shop?
Image source: Easy My Shop
Easy My Shop is an EC cart operated by System Research Co., Ltd. that excels at set sales and custom-made products.
Its distinguishing feature is that it supports custom-made orders, such as name engraving on commemorative items and custom product orders. Another appeal is its wide range of selling methods, including set sales, subscriptions, and pre-orders.
Benefits of Easy My Shop
Easy My Shop offers a variety of benefits. Here are the benefits of Easy My Shop.
Showcase Products Attractively and in Detail with Images
Image source: Easy My Shop
Easy My Shop lets you showcase products attractively using images.
Images can be as high-resolution as roughly 16.6 megapixels, and you can use file sizes up to 3MB, larger than other EC carts allow.
You can also register 50 or more images per product, allowing you to showcase products in great detail.
Easily Create the Site Design You Want
Image source: Easy My Shop
Another appeal of Easy My Shop is that you can easily create a site design.
Simply by choosing a design template, layout, product image frame, and frame size, you can easily design your EC site.
You can also request additional changes to a template's design or create an original design. If you use HTML and CSS, you can even build a design entirely from scratch.
Boost Customer Acquisition Through SNS and External Service Integrations
Image source: Easy My Shop
With Easy My Shop, you can list products by integrating with Facebook Shop, Instagram Shop, Google Shopping, and Yahoo! Shopping.
You can also list products for free on "Aruru," a marketplace for handmade creations. When new products arrive, you can post them to your Facebook timeline instantly with a single click.
By integrating with SNS and external services, you increase the number of opportunities for customers to see your products, which can be expected to improve customer acquisition.
Execute a Diverse Range of Sales Strategies
Image source: Easy My Shop
With Easy My Shop, you can use multiple selling methods, including subscriptions, curated subscription boxes ("hanpukai"), and set sales.
You can also hold limited-time sales or implement "dynamic pricing," which adjusts prices according to supply and demand.
In addition, you can set bulk-purchase discounts, which helps promote product sales. This is also useful for clearing inventory and reducing costs through bulk purchasing.
Provide Customers a Reassuring Shopping Experience with the Inventory Hold Feature
Image source: Easy My Shop
Another appeal of Easy My Shop is its product inventory hold feature. With the inventory hold feature, once a product is added to the cart, it is temporarily held for that customer. This creates an environment where customers can shop at their own pace without worrying about a product they're interested in selling out.
With other EC carts, it's not uncommon for a product to sell out to another buyer even while it's sitting in your cart. Having an inventory hold feature available is a major benefit for customers as well.
Drawbacks of Easy My Shop
While Easy My Shop has many benefits, it also has some drawbacks. Here are the drawbacks of Easy My Shop.
The Free Plan Has Limited Functionality
Easy My Shop offers four pricing plans: Free, Standard, Professional, and Cart Plan.
The free plan can be used with zero initial cost, zero monthly fee, and zero sales commission, but many features are unavailable, such as custom-made products, accepting restock requests, and advance pre-orders.
The free plan should be treated purely as a trial-level option; if you plan to run a full-fledged online shop, it's best to move up to the Standard plan or higher.
Limited Template Customization
Easy My Shop offers a wide variety of design templates. However, because template customization options are limited, you can't build a highly distinctive design using templates alone.
If you want to design something highly customized, you'll likely need specialized design knowledge to pull it off.
Main Features of Easy My Shop
The main features of Easy My Shop are as follows.
| Feature Category | Main Features |
|---|---|
| Images/Video | Register 50+ high-resolution images, embed YouTube videos |
| Slideshow | Display an animated image slideshow on the top page and elsewhere |
| SNS Integration | List products by integrating with Instagram Shopping, Yahoo! Shopping, Google Shopping, and Facebook Shopping |
| Custom-Made Products | Supports name engraving on commemorative items and detailed spec selection for products |
| Set Sales | Sell individual products combined together as a set |
| Subscriptions/Curated Subscription Boxes | Deliver products to customers on a regular basis, or run a curated subscription box service that delivers a selection each time |
| Inventory Hold | Temporarily hold products that have been added to the cart |
| Bulk-Purchase Discount | Set a per-unit price discount for products |
| Dynamic Pricing | A method for adjusting product prices according to supply and demand |
| Email Newsletter Delivery | Strengthen customer relationships through optimized content delivery to customers |
| Multiple Shipping Destinations | Set shipping destinations per product, with up to 100 destinations per order |
| Shop Manager Navigator | A feature that navigates you to the next task to perform, displaying statistics that let you grasp your store's status at a glance |
| Membership Features | Points system, discounts by membership group, member-exclusive products, opening a members-only shop |
| Access Analytics | Analyze visits, page views, cart abandonment rate, exit rate, and more |
| Security Measures | Always-on SSL across all pages, ongoing vulnerability diagnostics of the cloud server |
※This information is based on data as of September 2025.
Easy My Shop is a good choice for those who want to convey a product's appeal in detail through images, and for those who want to offer custom-made products or set sales.
Pricing for Easy My Shop
Here is a detailed explanation of Easy My Shop's pricing.
Pricing Plans
The pricing plans for Easy My Shop are as follows.
| Pricing Plan | Free | Standard | Professional | Cart Plan |
|---|---|---|---|---|
| Initial Cost | 0 yen | 3,300 yen | 3,300 yen | 3,300 yen |
| Monthly Fee | 0 yen | 3,900 yen ※4,230 yen/month for a 3-11 month contract |
8,700 yen ※9,670 yen/month for a 3-11 month contract |
2,900 yen ※3,120 yen/month for a 3-11 month contract |
| Sales Commission | 0 yen | 0 yen | 0 yen | 0 yen |
| Use with WordPress | 0 yen | 0 yen | 0 yen | 0 yen |
| Data Disk Capacity | 200MB | 4GB | 80GB | 3GB |
| Additional Data Disk Capacity | 1,100 yen/month per additional 1GB | 1,100 yen/month per additional 1GB | 1,100 yen/month per additional 1GB | 1,100 yen/month per additional 1GB |
| Number of Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Main Images per Product | 50+ | 50+ | 50+ | 50+ |
| Max Size per Product Image | 4MB | 4MB | 4MB | 4MB |
| Always-On SSL | 〇 | 〇 | 〇 | 〇 |
| Product List/Product Detail Page Creation | 〇 | 〇 | 〇 | × |
| Add Free Pages | 〇 | 〇 | 〇 | × |
| Slideshow Feature | 〇 | 〇 | 〇 | × |
| Ranking Display | 〇 | 〇 | 〇 | 〇 |
| Featured/Recommended Products Display | 〇 | 〇 | 〇 | 〇 |
| Accept Restock Requests | × | 〇 | 〇 | 〇 |
| Custom-Made Products | × | 〇 | 〇 | 〇 |
| Set Sales | × | 〇 | 〇 | 〇 |
| Pre-Order/Special-Order Products | × | 〇 | 〇 | 〇 |
| Sales | × | 〇 | 〇 | 〇 |
| Dynamic Pricing | × | 〇 | 〇 | 〇 |
| Inventory Hold | × | 〇 | 〇 | 〇 |
| Subscriptions/Curated Subscription Boxes | × | 〇 | 〇 | 〇 |
| Volume Discount | × | 〇 | 〇 | 〇 |
| Custom Product Frame | 〇 | 〇 | 〇 | × |
| Special Effects | 〇 | 〇 | 〇 | × |
| Coupon Issuance | 〇 | 〇 | 〇 | 〇 |
| Membership Features | × | 〇 | 〇 | 〇 |
| Multiple Shipping Destinations | × | 〇 | 〇 | 〇 |
| Access Analytics | 〇 | 〇 | 〇 | × |
Reference: Easy My Shop
*This information is based on data as of September 2025.
Features that are appealing highlights of Easy My Shop — such as "inventory hold," "set sales," and "custom-made products" — are only available on the Standard plan or higher. If you want to run a full-fledged online shop with Easy My Shop, we recommend using the Standard plan or higher.
Payment Processing Fees
To use Easy My Shop, you need to set up a payment service. Easy My Shop offers its own payment service, "Easy Payment," which supports a variety of payment methods including credit card payments, PayPay, convenience store payments, and bank transfers.
The payment processing fees when using Easy Payment are as follows.
| Payment Method | Payment Processing Fee |
|---|---|
| Credit card payment PayPay Convenience store payment |
3.57% |
| Bank transfer | 1.57% + 20 yen |
Reference: Easy My Shop
*This information is based on data as of September 2025.
Easy Payment involves no initial cost and no monthly fee. If you're running an online shop with Easy My Shop, using Easy Payment is a good option to consider.
Easy My Shop's Appeal: Support for Custom-Made Products and a Wide Range of Selling Methods!
A major appeal of Easy My Shop is that it can handle custom-made products and supports a wide range of selling methods, including set sales and pre-orders.
You can also showcase the appeal of your products in fine detail using high-resolution, large-size images. Another great point is the "inventory hold feature," which lets you provide customers with a reassuring shopping experience.
If you want to offer custom-made products, or if you want to pursue diverse sales strategies such as set sales, dynamic pricing, or pre-orders, consider Easy My Shop.
