Note: This article covers Color Me Repeat (カラーミーリピート), an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
"I want to start subscription mail-order sales, but I don't have specialized knowledge, so I'm not sure I can pull it off."
"I don't know which EC cart to use to run subscription mail-order sales smoothly."
Color Me Repeat is a great option for people with these concerns. Color Me Repeat is an EC cart dedicated to repeat/subscription mail-order sales, and it comes with features that are convenient for subscription sales, such as creating product pages with a built-in order-and-payment form and flexible delivery-cycle settings. Even first-timers can easily run a site, and you can expect an improved subscription conversion rate.
This article thoroughly explains Color Me Repeat's features, pros and cons, pricing, and setup process. If you want to start subscription mail-order sales easily and smoothly, please take a look.
What Is Color Me Repeat?
Image source: Color Me Repeat
Color Me Repeat is an EC cart dedicated to repeat/subscription mail-order sales, operated by GMO Pepabo, Inc. Simply by preparing materials such as product images and product descriptions, you can create a product page with a built-in order-and-payment form. You can start subscription sales in as little as 10 minutes from product registration.
How It Differs from Color Me Shop
GMO Pepabo, Inc., which operates Color Me Repeat, also offers another EC cart called "Color Me Shop."
The differences between Color Me Shop and Color Me Repeat are as follows.
| Service Name | Color Me Shop | Color Me Repeat |
|---|---|---|
| Use Case | For general-purpose mail-order sites | For subscription mail-order sales |
| Site Build Speed | Often takes time | As little as 10 minutes |
| Subscription Feature | Requires app integration | Built in by default |
| Payment Methods | Credit card, convenience store payment, deferred payment, etc. | Credit card payment only |
| Initial Cost | 0 - 22,000 yen | 0 yen |
| Monthly Fee | 0 - 35,640 yen | 0 - 10,780 yen |
| Payment Processing Fee | 2.99 - 6.6% + 30 yen | 3.4% + 30 yen/order |
*This information is based on data as of October 2025.
Reference: Color Me Repeat, Color Me Shop
Color Me Shop is an EC cart for general-purpose mail-order sales, where you can freely customize design and features. Color Me Repeat is a service specialized for subscription mail-order sales, and lets you create a product page with a built-in order-and-payment form in as little as 10 minutes.
If you want to build out a full EC site and sell broadly, Color Me Shop is recommended; if you want to start subscription mail-order sales right away, Color Me Repeat is recommended.
"Color Me Shop," aimed at general-purpose mail-order sales, has more than 350 features and charges no sales commission. If you'd like to learn more about Color Me Shop, please see "What Is Color Me Shop? Explaining Its Pros and Cons, and Who Should Adopt It."
Features of Color Me Repeat
Here are the features of Color Me Repeat.
Create Unlimited Product Pages With Built-In Payment
With Color Me Repeat, you can create product pages with a built-in order-and-payment form. This lets you provide customers with an environment where they can complete their order right within the product page. Since you can create an unlimited number of pages, you can also freely run A/B tests to find the messaging that resonates best.
Can Be Integrated With Various Websites
Color Me Repeat has a feature called "Repeat Anywhere," which lets you start subscription mail-order sales by integrating with a wide range of pages. Using the Repeat Anywhere feature, you can immediately start subscription sales on your own existing pages, such as your website, blog, or online shop. It's a great fit for those who want to start subscription sales by leveraging an existing online shop.
Fine-Grained Delivery Cycle Settings
Another feature of Color Me Repeat is that you can set delivery cycles in fine detail. You can freely choose the delivery cycle from the following options.
- Weekly
- Monthly
- Every other week
- Once every 1-12 months
- Shortest-interval first delivery setting
- Specific date
- Specific day of the week
- Multiple settings
Because customers can flexibly set their delivery cycle to match their own circumstances, you can expect a lower cancellation rate.
Instantly Enable Credit Card Payments for Free
With Color Me Repeat, you can enable credit card payments instantly and for free. Normally, enabling credit card payments on an online shop requires a contract with a payment processing company, but with Color Me Repeat, no such procedure is required.
As of October 2025, it supports the following six card brands.
- VISA
- Mastercard
- JCB
- American Express
- Discover
- UnionPay (China UnionPay)
With credit card payments for the brands listed above, you can offer payment to a wide range of customers immediately after setup. Because it saves you the trouble of setting up payment processing, it's ideal for those who prioritize speed to launch.
Benefits of Adopting Color Me Repeat
Adopting Color Me Repeat brings many benefits, such as an improved conversion rate and better operational efficiency. Here are the main benefits of Color Me Repeat.
Expect an Improved Conversion Rate
With Color Me Repeat, you can easily create a landing page with a built-in payment form.
On a typical EC site, there are multiple steps between the product page and completing a purchase, and there's a risk of cart abandonment along the way.
However, because Color Me Repeat completes the order process within the product page itself, it can dramatically reduce the number of steps to purchase. This lowers the risk of cart abandonment and can be expected to improve the subscription conversion rate.
Easily Run a Site Even Without Specialized Knowledge
A major appeal of Color Me Repeat is that even people without specialized knowledge can easily run a site. By registering products, entering page descriptions, and setting image assets and delivery cycles, you can easily start selling.
In addition, using the "Bulk Shipping App" provided with Color Me Repeat, you can complete bulk shipping procedures for ordered products. Because credit card payments can be enabled instantly, no contract procedures with a payment processing company are needed at all.
As a result, even those who lack confidence in EC site operation knowledge or know-how can smoothly start subscription mail-order sales.
Start Repeat/Subscription Mail-Order Sales at Low Cost
Another benefit of Color Me Repeat is that you can start repeat/subscription mail-order sales at low cost. Color Me Repeat requires no initial cost and no payment setup cost, letting you start running your site for just the monthly fee.
Furthermore, even after signing up, no monthly fee is charged until you actually start selling. With many other EC carts, the monthly usage fee often starts accruing from the contract date, so this makes Color Me Repeat a great choice for those who want to start subscription mail-order sales while keeping costs down.
Drawbacks of Adopting Color Me Repeat
Color Me Repeat offers many benefits, such as an improved subscription conversion rate and running a site without specialized knowledge, but it also has some drawbacks. Here are the main drawbacks of Color Me Repeat.
Few Supported Payment Methods
Color Me Repeat only supports credit card payments. Other payment methods, such as bank transfer or electronic payment, are not available.
Many other EC carts support a wide range of payment methods, including bank transfer, electronic payment, and convenience store payment. As such, the fact that only credit card payment is available can be considered a significant drawback.
Cannot Sell Digital Content
Color Me Repeat cannot be used to sell digital content. If you want to sell your own music, videos, software, or similar items, we recommend using an EC cart that supports digital content sales.
Pricing for Color Me Repeat
| Plan Name | Repeat Super Value Plan | Repeat Value Plan | Repeat Basic Plan |
|---|---|---|---|
| Initial Cost | 0 yen | 0 yen | 0 yen |
| Monthly Fee | 0 yen | 3,850 yen | 10,780 yen |
| Payment Setup Cost | 0 yen | 0 yen | 0 yen |
| Payment Processing Fee | 3.4% + 30 yen/order | 3.4% + 30 yen/order | 3.4% + 30 yen/order |
| Color Me Repeat Contract Plan | Premium, Platinum, or Large | Regular | Free |
*This information is based on data as of October 2025.
Reference: Color Me Repeat
If you don't use Color Me Shop alongside it, you'll be on the Repeat Basic Plan. Also note that a 3.4% payment processing fee plus a 30 yen/order transaction fee applies each time a sale occurs.
Main Features of Color Me Repeat
The main features of Color Me Repeat are as follows.
| Feature Category | Main Features |
|---|---|
| Cycle Setting Feature | A feature for setting the delivery cycle |
| Continuation Count Limit Feature | A feature for setting the number of purchases |
| Page URL Setting | A feature that lets you specify the page URL |
| Repeat Anywhere | A feature that enables subscription mail-order sales by placing a "Buy Now" link on your website |
| CSV Download | A feature for bulk-exporting order information and shipping addresses to a CSV file |
| Delivery Note Printing | A feature for printing delivery notes |
| Order Cancellation | A feature for canceling orders (owner side only) |
| Cancellation | A feature for canceling a subscription (owner side only) |
| Shipping Schedule Change | A feature for changing the delivery cycle selected at the time of purchase (owner side only) |
| Google Analytics | A feature for setting a tracking ID issued through Google Analytics |
| Tracking Tags | A feature for setting up conversion tags and global site tags |
| Coupon Feature | A feature for setting coupons such as first-purchase discounts |
*This information is based on data as of October 2025.
Because it comes with a full set of features specialized for subscription mail-order sales, you can smoothly start operating your subscription mail-order site.
Color Me Repeat Is a Convenient EC Cart for Subscription Mail-Order Sales
Color Me Repeat is an EC cart packed with features that are convenient for subscription mail-order sales. By registering products and setting up page descriptions and delivery cycles, you can easily start repeat/subscription mail-order sales.
Because you can create product pages with a built-in order-and-payment form, you can also expect an improved conversion rate.
In addition, it can be used for just the monthly fee, and no cost is incurred even after signing up until you actually start selling products. This makes it ideal for those who want to try it out first, or who want to keep operating costs as low as possible.
If you're looking to start subscription mail-order sales, give Color Me Repeat a try.
