If you want to run an exclusive sale based on membership tier on Shopify, a dedicated app makes it easy to set up. This article walks through the specific steps for setting up a limited sale available only to Silver and Gold tier members.
Prerequisites
This article assumes your Shopify store has the following membership tiers set up.
"Silver tier and above" refers to Silver and Gold tier members.
Membership Tiers and Requirements
| Membership Tier | Requirement |
|---|---|
| Normal | Total spend under ¥10,000 |
| Bronze | Total spend from ¥10,000 to under ¥30,000 |
| Silver | Total spend from ¥30,000 to under ¥100,000 |
| Gold | Total spend of ¥100,000 or more |
The blog post below explains how to use Shopify's segments and Flow to build a membership tier system based on total spend, like the one above. Please use it as a reference.
Output
Once you complete the setup in this article, products will appear as follows depending on the membership tier of the customer accessing your store.
Guests, Normal Members, and Bronze Members
Products are sold at the regular price.
Silver and Gold Members
Products are sold at a 10% discount.
How to Run a Members-Only Sale for Silver Tier and Above
Step 1. Install RuffRuff 予約販売 and Enable the App
First, install the Shopify app "RuffRuff 予約販売," which lets you run discounted sales based on customer tags.
(1) Open the RuffRuff 予約販売 page in the Shopify App Store
(2) Click "Install"
(3) Review the permissions the app requires, then click "Install"
(4) Open the RuffRuff 予約販売 app and click "Pricing plan" in the left menu
(5) Review the terms of service and check "I agree to the terms of service"
(6) Select the plan that fits your needs
(7) Review the pricing plan details, then click "Approve"
(8) Go to Online Store > Themes
(9) Click "Customize" on the theme you want to use the app with
(10) Click the embedded app icon on the left of the screen
(11) Enable the embedded app named "RuffRuff 予約販売"
(12) Click "Save"
Step 2. Create a Pre-Order Rule for the Exclusive Sale
Next, create a "pre-order rule" that applies a discount only to Silver and Gold tier members.
(1) Open the RuffRuff 予約販売 app and click "Rule list" in the left menu
(2) Click "Create rule"
(3) For the pre-order type, choose "Pre-order using purchase options"
(4) Enter a name for the rule
(5) Set the start and end dates for the sale period
(6) Check "Only sell to registered accounts"
(7) From the customer tag select box, choose "If any of the customer tags are present"
(8) In the input field below, add the tags "Silver" and "Gold"
(9) In "Action (when pre-ordering)", enter the cart button text and product message to show during the exclusive sale
(10) In the purchase options section, check "Enable purchase options"
(11) Enter a name for the pre-order plan (this will be shown on the product page)
(12) Set the discount amount under Discount
(13) Click "Save"
Step 3. Apply the Exclusive Sale Pre-Order Rule to Your Products
Finally, apply the pre-order rule you created in Step 2 to the products you want to include in the exclusive sale.
(1) Open the RuffRuff 予約販売 app and click "Product list" in the left menu
(2) Check the products you want to include in the exclusive sale
(3) Click "Apply rule"
(4) From the popup, choose the pre-order rule you created in Step 2
(5) Click "Apply"
That completes the setup.
In Closing
With the setup above, you can run an exclusive sale available only to Silver and Gold tier members.
Using this approach offers benefits such as the following:
- Delivering a special purchasing experience to your top-tier members
- Motivating customers to move up in membership tier
- Improving customer loyalty
After setting this up, we recommend checking the actual display and testing that it works as intended.
Finally, the blog post below explains how to use RuffRuff 予約販売 to run members-only sales and VIP-member-only sales. Please use it as a reference.
