An effective sales strategy is essential when running an e-commerce site. Among these, running regular sales is an effective way to boost customer purchase intent and grow your repeat customer base. This article shows you how to easily run a "monthly discount sale" on Shopify. Doing so lets you achieve steady sales and higher customer satisfaction.
What is a monthly discount sale?
In this article, a "monthly discount sale" refers to running a sale on specific days each month — for example, "10% off on the 1st of every month" or "7% off on every day containing the number 7."
How to set up a monthly discount sale
Output
In this article, we'll show you how to run a "7% off sale on every day containing the number 7."
Once set up, a given product will be in the following state on each day:
- On the 7th, 17th, and 27th: sold at 7% off
- On all other days: sold at the regular price
The demo product below shows an actual product configured using the method described in this article. Please use it as a reference.
[Demo] 7% off on the 7th, 17th, and 27th (monthly date sale)
Preparation. Install the Shopify app
In this article, we'll show you how to run a monthly discount sale using the Shopify app "RuffRuff 予約販売." If you haven't installed the app yet, please install it via the link below. After installing, make sure you're subscribed to the Starter plan or above.
RuffRuff 予約販売
RuffRuff 予約販売 is a Shopify app that makes it easy to run pre-order sales. With RuffRuff 予約販売, you can easily set up limited-time sales, special discounts for VIP members, discounts every Wednesday, discounts on days containing the number 5, and more. It's ideal for pre-selling seasonal products or running special promotions for loyal customers.
Main features of RuffRuff 予約販売
- Pre-order functionality
- Limited-time sales and promotions
- Member-only sales and special VIP member discounts
- Recurring discounts (e.g., discounts every Wednesday, discounts on days containing the number 5)
- Deferred payment, product card badge display (Starter plan or higher), automatic order tagging
Step 1. Create a pre-order rule for the monthly discount sale
First, create a new pre-order rule for the monthly discount sale.
A "pre-order rule" defines the conditions for switching into pre-order mode and the actions to take while in that mode. Here, we'll configure it to "run a discount sale on the 7th, 17th, and 27th of every month, and sell at regular price on all other days."
(1) Click "Pre-Order Rules" in the app's left-hand menu
(2) Click "Create Rule"
(3) From the popup that appears, select "Pre-order using purchase options"
* Since we're running a discount sale here, we'll choose the purchase options option.
(4) Enter any name for the rule, and set the start date to a past date
(5) For recurrence, select "Monthly" and choose "7, 17, 27"
(6) In the Actions (while pre-order is active) tab, set the cart button text and product message for during the discount sale
(7) In the Actions (outside conditions) tab, set the cart button state to "Show cart button"
(8) Set the product message for regular sale periods
(9) In the purchase options section, check "Enable purchase options"
(10) Enter any text for the "pre-order plan name" and "pre-order plan description" * These settings are also visible to customers.
(11) Under discount, select "Percentage discount" and enter 7%
(12) Click "Save"
Step 2. Apply the pre-order rule to a product
Next, apply the pre-order rule you created in Step 1 to the product(s) you want to run the monthly discount sale on.
(1) Click "Product List" in the app's left-hand menu
(2) Check the products you want to run the monthly discount sale on
(3) Click "Apply Rule"
(4) Select the pre-order rule you created in Step 1
(5) Click "Apply"
In closing
This article showed you how to use the Shopify app "RuffRuff 予約販売" to automatically run a discount sale on specific days each month. This setup eliminates the hassle of manually changing prices, letting you run sales efficiently.
Making good use of a monthly discount sale enables effective sales promotion tailored to your customers' purchase cycles. Try customizing it to fit your own e-commerce site and put it to work boosting your sales.
Finally, the blog article below introduces the major discount strategies you can run on Shopify. Find the strategy that fits your store perfectly, and take the first step toward boosting your sales.
