Many people check other buyers' reviews before purchasing a product on an e-commerce site. Since you can't physically pick up a product on an e-commerce site, product reviews have a strong influence on customers' purchase decisions.
"I want to know about review apps for Shopify stores."
"What kind of app is Judge.me? What can it do?"
"Tell me how to use Judge.me."
Reading this article will resolve the questions and needs above.
Judge.me is an excellent review app, boasting an average rating of an impressive 5 stars on the Shopify App Store (as of April 2025). A free plan is also available, making it an app that even small shops can easily use.
This time, we'll explain Judge.me's features, the benefits of adopting it, and specific usage instructions, with images. If you're looking for a review app, please use this as a reference.
What Is the Shopify Review App "Judge.me"?
Image source: Judge.me｜Shopify App Store
Judge.me is a review app used by an astonishing 500,000+ Shopify stores. By adopting Judge.me, you can easily collect reviews from customers who have purchased your products and display them on your store.
Judge.me can also import reviews collected on platforms like Amazon. If your store already has reviews on Amazon or elsewhere, you can display a large number of reviews on your new store from the very start.
A Note on Using the Shopify App Judge.me: The Settings Screen Is Not Available in Japanese
Although Judge.me is used by Shopify stores around the world, unfortunately its settings screen is not available in Japanese.
Judge.me's operation screen within the Shopify admin is not covered by the browser's translation feature. Because of this, those who aren't confident in English will need to translate the English text one piece at a time using a translation app.
That said, there are plenty of Japanese-language explanatory articles, including this one, so you should be able to configure it by referring to them. Note that the language displayed to users within the widget can also be set to Japanese.
Main Features of the Shopify App Judge.me
Here are the main features and capabilities of Judge.me.
Display a Variety of Widgets on Various Pages
The widget that displays reviews can be placed in various locations within your store, such as the product page, homepage, and cart screen. This widget can be chosen from a variety of designs suited to the page and purpose, including star ratings, review carousels, pop-up reviews, and a Q&A section.
By customizing the design to match your shop or brand, and making use of the various display options, you can effectively boost customers' purchase intent.
Automatic Review Collection
After a customer purchases a product, the app automatically sends a review request email to the customer. This eliminates the effort of manually creating and sending emails, leading to a significant improvement in store operation efficiency.
It also prevents missed review requests, making it possible to gather feedback from more customers.
Review Management
Collected reviews can be easily checked from the admin screen, where you can reply, approve, or reject them. Inappropriate comments, such as spam or trolling, can also be hidden.
You can also edit reviews from the admin screen, allowing you to make corrections in the event of a significant error. Additionally, reviews can be shared on social media platforms such as Facebook and X (formerly Twitter).
Coupon Issuance Feature
Judge.me lets you issue coupons to customers who post a review. For example, by offering a benefit such as "10% off your next purchase," you can not only incentivize review posting but also encourage repeat purchases.
Since the target customers for coupons, discount rates, expiration dates, and more can be flexibly configured, it's effective to customize them to match your business strategy.
Benefits of Adopting Judge.me on Shopify
Here are the benefits of adopting Judge.me on your Shopify store.
Improved Credibility
Displaying genuine feedback from customers who have actually purchased and used the product on the product page greatly improves the shop's credibility. Since new customers often make purchase decisions based on other customers' reviews, gathering high-quality reviews can lead to a higher purchase rate (increased sales).
Furthermore, since you can also post reviews with photos and videos, this adds even more persuasive power, alleviating new customers' concerns and encouraging them to purchase.
Strengthened SEO
Using Judge.me's review feature causes star ratings (rich snippets) to appear in Google search results. This makes your listing stand out in search results, which can be expected to improve click-through rates. Review content is also recognized by search engines as valuable content, contributing to improved SEO evaluation for your product pages.
Gaining Customer Insights
You can obtain valuable feedback about a product's strengths and areas for improvement from customer reviews. Using this information to improve products and optimize your lineup can be expected to boost sales.
Additionally, if you can accurately grasp market needs from customer feedback, you can stay ahead of competitors by offering products and services with higher customer satisfaction.
Improved Customer Loyalty
Judge.me lets you issue discount coupons to reviewers. Incentives like this raise customer satisfaction and encourage repeat purchases and word-of-mouth sharing.
You can also reply to posted reviews. By replying courteously, customers will feel that their voice is valued and will have a positive impression of your shop. Building up this kind of response over time helps turn customers into fans and build a stable sales foundation.
Shopify App Judge.me Pricing Plans
Judge.me has two pricing plans. Here's a table summarizing the differences in price and features.
| Pricing Plan | Free | Awesome |
|---|---|---|
| Monthly fee | $0 | $15 |
| Number of displayed reviews | Unlimited | Unlimited |
| Review display features | Partially available | Fully available |
| Review requests | Unlimited | Unlimited |
| Photo and video reviews | Unlimited | Unlimited |
| Review collection features | Partially available | Fully available |
| Review sync/import | AliExpress Amazon and more |
AliExpress Amazon and more |
| Review management features | Partially available | Fully available |
| SEO/social integration | SEO Rich Snippets Dedicated listing on reviews site |
SEO rich snippets Dedicated listing on reviews site TikTok Shop Google Shopping Social media push Facebook & Instagram Shop |
| Integration with other apps | Shopify Flow PushOwl |
Shopify Flow PushOwl Klaviyo Active Campaign Omnisend Gorgias Tidio SMSBump Reviewbit Smile LoyaltyLion |
| Customization | Partially available | Fully available |
| Support | 24/7 email & chat | 24/7 email & chat |
As of April 2025
Even on Judge.me's free "Free" plan, the number of reviews is unlimited, and you can post reviews with videos and photos included. Even though full customization and social/app integrations aren't available, the features are more than sufficient.
As your shop grows and your user base increases, if you find you need more, such as wanting to "customize the widget more" or "integrate with apps and social media," it's a good idea to consider the Awesome plan.
How to Set Up and Configure the Shopify App Judge.me
Here's how to set up and configure Judge.me.
First, install "Judge.me" from the Shopify App Store.
Image source: Judge.me｜Shopify App Store
A confirmation to install will appear again in your Shopify store, so click "Install."
Image source: Shopify admin
Once installation is complete, the initial setup screen appears automatically.
Select your language under "Please select your language" and select the theme to install Judge.me to under "Where would you like to install it?" then click "Start setup."
Next, enable the app embed. Clicking "Enable app embed" will bring up the theme editor.
Once the theme editor screen appears, "Judge.me" will show up under "App embeds." Turn the switch on and click "Save."
Return to the previous screen and click "Continue."
Next is setting up the review widget. Clicking "Install the Review Widget" will bring up the theme editor screen again.
An "App" section is automatically added to the product page, and Judge.me's review widget is added. You can move the widget's location. Once placement is complete, click "Save."
By the way, clicking the "+" (Add block) in the App section will display various other review blocks besides the review widget, letting you switch to your preferred review block.
Return to the previous screen and click "Continue."
Next, set up star ratings. Clicking "Install the Star Ratings" will bring up the theme editor screen.
Let's set up star ratings just like the review widget. A simple star rating is well-suited to being placed within the "Product information." Once placed, click "Save."
Next is setting up colors and the logo. It's a good idea to change the colors to match your brand or site's colors. You can also change them later.
Finally, configure the automatic sending settings for review requests. Specify how many days after an order is completed the review request should be sent. The top row is for domestic customers, and the bottom row is for overseas customers. Once entered, click "Finish."
This completes the initial setup.
Note that the language displayed in the widget is automatically set based on your store's language settings. If you want to change it, or want to check it just in case, you can check and change it under "General Settings" > "Account" > "Widget and notification emails language."
Specific Ways to Use the Shopify App Judge.me
Here are two specific ways to use Judge.me.
- Widget customization
- Review collection
Widget Customization
Here's how to customize the widget. Since there are many configurable items, we'll focus on the main ones.
Select "Widgets" from the side menu on the operation screen, and click "Customize" on the widget you want to change.
Image source: Shopify
This time, we'll explain using the "Review Widget" as an example.
Settings are displayed on the left half, and a preview on the right half. The customization items are as follows.
- Text
- Theme
- Colors
- Photos and Videos
- Judge.me Medals
- Search and pagination
- Review card details
- Review source
- Custom forms
- Advanced
Items with an "Awesome" badge become configurable once you upgrade to the paid Awesome plan.
Text
The "Text" section lets you change the text displayed within the widget. It's divided into "Heading" and "Write a Review," which you can configure by switching between tabs.
- Heading: The heading displayed on the widget
- Write a Review: The content shown to users writing a review
Changing the default "Customer Reviews" to "Customer Feedback," or changing "Please enter your name" to the more polite "Please enter your name," gives a more courteous impression.
Many text items can only be changed on the paid Awesome plan, so if you'd like to provide a more polite customer experience, consider the Awesome plan.
Theme
Changes the design of the widget's appearance. You can choose from 4 design patterns.
- Default
- Cards
- Align
- Slider
The preview in the image below is the Slider. You can also round the lines to give a softer impression.
Colors
Lets you change the colors within the widget.
- Primary color
- Star color
The primary color is used for elements like buttons and links. It's recommended to set it to your brand color or an accent color.
The star color is used for the star rating. Use this if you want to set the star rating color differently from the primary color. It's effective when the primary color is monotone, but if you've set a non-monotone color, it may become harder to see, so be careful.
Clicking "Show more colors" allows for more detailed color configuration.
Photos and Videos
Settings for photo and video uploads. Check the boxes for the items you want to enable among the following.
-
Allow reviewers to upload photos
-
Allow reviewers to upload videos
-
Show recent photos and videos in a grid
Search and pagination
Lets you configure the display of a review search bar, filters, and pagination within the widget.
Pagination is a mechanism that splits one long page and lets you switch between it using buttons such as "Page 1, Page 2, Next." You can choose between a "Load More" button or pagination, but since a long list of reviews becomes hard to see, it's a good idea to turn pagination on.
Review card details
Each individual review is called a review card, and you can configure the detailed settings for these review cards. Specifically, this includes the displayed review length, showing a like button, and sharing on social media.
It's a good idea to configure this based on your own review operation policy.
That covers widget customization.
Review Collection
Next, let's explain how to collect reviews.
Select "Collect Reviews" from the side menu on the operation screen, and select the item you want to configure from the tabs at the top. The following two are particularly important.
- Schedule and Reminders
- Email Templates
Schedule and Reminders
Settings for the schedule and reminders of review request emails. If you want to change what you set up during initial setup, or configure things in more detail, change the settings from here.
During initial setup, you configured how many days after an order is completed the review request is sent. Here, you can also configure things like how many days later a reminder is sent. Since the timing at which customers feel they've used a product varies by the product being handled, configure this to match your own products.
Email Templates
You can easily create review request emails by using a template.
Click "Create template."
The template will be displayed, so change the parts you'd like to edit.
Clicking an item in the email template displayed on the left will show that item's Edit Block on the right, where you can edit it.
Also, "Settings," displayed in the top right of the template, lets you change the overall language and color of the email.
Selecting the "Blocks" tab displays various content in block form. You can add blocks by dragging and dropping them onto the template on the left.
Once configuration is complete, click "Save" in the top right.
That covers specific usage.
Adopt Judge.me and Build Trust in Your Store and Products!
This article explained the features, benefits, and specific usage of "Judge.me," a review app used by over 500,000 stores worldwide.
Since Judge.me doesn't support Japanese, it may feel like an intimidating app for those who aren't confident in English. However, it's a highly functional and cost-effective app that you can start using for free.
Use this article as a reference to adopt Judge.me and build trust in your store and products.
Finally, the blog article below introduces the benefits of adopting review features on Shopify, as well as review apps other than Judge.me. If you're considering adopting a review app, please use it as a reference.
