To effectively announce a new product launch, using a countdown timer on your Shopify store to build anticipation is highly effective. This article introduces the features and setup method of the countdown timer app "Essential Countdown Timer Bar."
The blog article below introduces countdown timer apps for Shopify other than "Essential Countdown Timer Bar." Please use it as a reference when choosing an app.
What Is Essential Countdown Timer Bar?

Essential Countdown Timer Bar is a countdown timer app that you can start using for free. You can freely customize the countdown timer's design, and insert it into your product page, cart page, header, and more.
Features of Essential Countdown Timer Bar
- Free to use for up to 1,000 monthly page views
- Can create various types of countdown timers
- Countdown timer design is fully customizable
- Can create a different countdown timer for each product
- Integrates with external apps such as Pagefly and Klaviyo
Pricing Plans for Essential Countdown Timer Bar
| Plan Name | Price | Features |
|---|---|---|
| Free Plan | Free | Up to 1,000 views per month Unlimited product page timers Unlimited top bar timers |
| Starter | $6.99/month | Up to 10,000 views per month All Free plan features Unlimited landing page timers Scheduled timers Recurring timers |
| Essential | $9.99/month | Up to 50,000 views per month All Starter plan features Unlimited cart timers Unlimited email timers Tagged timers Geo-targeting |
| Professional | $29.99/month | Unlimited timer views All Essential plan features All premium features |
How to Set Up Essential Countdown Timer Bar
Step 1: Create a Timer

1. Open the new timer creation screen from "Create a new timer" in the app screen

2. Choose the timer type

3. Set the timer's name, text, countdown date/time, etc.

4. Link the created timer to the product and save

5. Copy the Timer ID
Step 2. Add the App to Your Shopify Theme
1. Go to Online Store > Themes
2. Click "Customize" on the Shopify theme you want to add the app to

3. Click the "App embeds" icon on the left of the screen
4. Enable the app embed named "Countdown Timer"

5. Go to the product page
6. Click the "Sections" icon on the left of the screen
7. Add the "Countdown Timer" app block anywhere you like
8. Paste the Timer ID you copied in Step 1
9. Click "Save" at the top right of the screen
Apps That Work Well Alongside Essential Countdown Timer Bar
RuffRuff Selling Periods
RuffRuff Selling Periods is a selling-period configuration app that lets you set start and end dates for sales at the variant level. It fully supports Japanese and can be set up in 3 simple steps, making it easy to build anticipation for a new product launch or run limited-time sales. It's also the first selling-period configuration app in Japan to use the Cart and Checkout Validation API, so it can also prevent product purchases outside the selling period in cases that existing apps can't handle.
Price: from $9.9/month
By using Essential Countdown Timer Bar together with RuffRuff Selling Periods, you can build anticipation for a launch with a countdown timer.
RuffRuff 予約販売
RuffRuff 予約販売 is a Shopify app that makes it easy to implement pre-orders on your Shopify store. By making good use of this app, you can also run various types of sales, including "limited-time sales," "limited-time discounts," "launch notices," "recurring sales," "member-only sales," "VIP-only sales," and "deferred payment." It also includes many unique features not found in other pre-order apps, such as "deferred payment," which lets you collect payment before shipping the product.
It has also earned "Built for Shopify" status, the mark of a top-quality, officially recognized Shopify app that meets standards for speed, ease of use, and reliability.
Price: from $9/month
By using Essential Countdown Timer Bar together with RuffRuff 予約販売, you can build anticipation for a launch with a countdown timer.
In Closing
Using Essential Countdown Timer Bar lets you set up an effective countdown timer on your Shopify store to announce a new product launch. If you want to build anticipation for a new product and drive a sales boost right after launch, make good use of these apps to efficiently capture customer interest.
It can also be combined with RuffRuff Selling Periods or RuffRuff 予約販売 for even more effective promotion.
The blog article below introduces recommended countdown timer apps besides Essential Countdown Timer Bar. Please use it as a reference.
This article introduced countdown timer apps, but the blog article below introduces various recommended apps by category, including "customer acquisition," "sales growth," and "blog post extension." Please use it as a reference.

