In "RuffRuff 予約販売," you can now use a rich text editor for product messages. This enables visual expression that was previously difficult with plain text, dramatically improving how information is communicated to customers.
By taking advantage of this new feature, you can convey the appeal of your campaigns more effectively, making it a powerful tool for maximizing customer purchase intent.
Newly available formatting options
The rich text editor offers the following wide range of formatting options.
- Bold - Emphasize important information and keywords to improve visibility.
- Italic - Add emphasis to text to draw attention.
- Underline - Make specific words or phrases stand out.
- Text color - Use color to make campaign discount information and deals more appealing.
- Links - Smoothly guide customers to related products, detail pages, or external sites, improving the customer experience.
- Variables - Automatically display the sale start date/time, sale end date/time, maximum sale quantity, and more, always providing up-to-date information.
Key benefits of using rich text
1. Dramatically boost the appeal of your campaigns
By making use of color and formatting, you can visually highlight important information such as upcoming release dates or sale end dates, effectively stimulating customer purchase intent.
2. Optimize the customer purchase journey
During pre-orders or sales, you can use text links to guide customers directly to the target product page or related category pages, which can be expected to dramatically improve on-site engagement and conversion rates.
3. Strongly encourage member registration
During member-only sales, you can present links to the login page, new member registration page, or LINE registration page to users who are not eligible to purchase, leading to smooth member acquisition.
Stores using the Vintage theme, which previously could not use the Custom Button feature, can now also direct users to verification pages and more.
4. Resolve customer questions and encourage purchases
For limited-time sales and similar cases, you can organize and clearly display information customers want to know, such as the sale period, easing concerns before purchase and leading to a smooth checkout.
Where the rich text editor is available
The rich text editor is available in the following 4 locations within the pre-order rule settings.
- Action (during pre-order) > Product message
- Action (outside conditions) > Product message
- Action (before start date) > Product message
- Action (after end date) > Product message
Other improvements
- Improved color picker UI on the settings screen: A more intuitive and easier-to-use color selection interface.
- Multi-language support for variables: Information displayed via variables is now automatically converted to match each language setting, supporting international sales.
