We've added the "Repeating Gift" feature to RuffRuff Order Bonus, which automatically adds an additional gift product each time a customer meets the campaign conditions.
Previously, only "1 free gift for orders of ¥X or more" was possible. Now you can run campaigns where "the more customers buy, the more they save."
Example: "1 Gift for Every 3 Items Purchased"
Gifts are automatically added based on the customer's purchase quantity, as shown below.
- Buy 3 → 1 gift
- Buy 6 → 2 gifts
- Buy 9 → 3 gifts
Benefits of This Feature
The psychological effect of "buy just one more to get another gift" strongly encourages bulk purchases and helps boost average order value (AOV). It's ideal for bundle sales of consumable goods or novelty campaigns.
Feature Specifications
- Maximum distribution count: You can set an upper limit on the number of gifts distributed, preventing unexpected over-distribution.
- Repeat criteria: You can set the criteria based on "item quantity" (e.g., 1 gift for every 3 items) or "subtotal amount" (e.g., 1 gift for every ¥5,000).
- Target scope: You can set all products, a specific collection, or specific products as the target for the repeat criteria.
- Exclusion setting: You can also exclude the "gift product itself" in the cart from the repeat calculation.
Change to the "Limit Settings" Specification
With the addition of this new feature, the name and behavior of "Limit Settings" have been updated to a more flexible specification.
| Item | Before | After |
|---|---|---|
| Name | Limit gift quantity to 1 per order | Limit the number of gifts distributed to no more than the allowed quantity |
| Behavior | In a single order, customers can only receive a maximum of 1 gift, regardless of campaign type. |
The number of gifts per order is now limited based on campaign type, as follows: ・Simple Gift / Choosable Gift: up to 1 |
