For stores using RuffRuff Order Bonus, we've added a new feature — Product Message — that further enriches your customers' product experience!
With this feature, you can display a custom message of your choice on target product pages, stimulating customers' purchase intent and contributing to improved conversion rates. You can personalize and effectively showcase a variety of information, such as campaign details, discount information, and member-exclusive bonuses.
Example use cases
With the Product Message feature, you can deliver compelling information directly to customers, such as:
- Timely campaign announcements: Directly announce an "ongoing campaign" or an "upcoming discount sale" on the product page to encourage purchases.
- Stronger price appeal: Visually showcase great deals with a "discounted price display" or "double price display" to boost purchase intent.
- A personalized experience: Display a "members-only sale" or show information "only for products on sale," creating a sense of exclusivity tailored to each customer's situation.
Key features
An expressive rich text editor
Freely design your message content.
- Bold: Emphasize important information to catch the eye.
- Italic: Add an accent for a stylish expression.
- Underline: Make specific text stand out and draw attention.
- Text color: Use color to convey the value of your campaign and create visual impact.
- Link: Direct customers straight to a target product page or detail page for a smooth customer experience.
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Strikethrough:Use for double price displays, clearly comparing the pre-discount and post-discount prices.
Price variables: dynamically display prices before and after discount
By inserting the following variables into your message, you can always display up-to-date, accurate information.
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{{productPrice}}: Automatically displays the product's original price. -
{{productDiscountedPrice}}: Automatically displays the discounted product price.
Multilingual support: for running a global store
Product messages can be translated into multiple languages. Even if you operate a multilingual store, you can deliver a message tailored to customers in each language.
Detailed display condition settings: deliver messages tailored to your target audience
You can precisely configure who sees which message, and when.
- Target products: Display only for specific products or collections.
- Display period: Set a period, such as showing the message only during the campaign period.
- Cart information: Show different messages depending on the cart total or item count.
- Customer attributes: Display a personalized message based on the customer's login status, tags, metafields, total order count, or total order amount.
Detail popup feature: convey more information effectively
You can freely configure a popup that shows detailed campaign information when a customer clicks the product message. This lets you convey deeper information without cluttering the product page.
Design customization: express your store's brand
The design of the product message and popup can be freely customized to match your store's brand. This lets you deliver messages that feel like a natural part of your store's design.
Applicable pages
This feature is available for the following campaign types.
- Discount campaigns
- Gift campaigns
Specifications
- Product Message is only available on Online Store 2.0-compatible themes.
- Price variables can only be configured for discount campaigns.
- The discounted price is shown only for products eligible for the discount; for products not eligible, the pre-discount price is shown.
How to configure it
Step 1. Add the app block
(1) Go to "Online Store > Themes"
(2) Click "Customize"
(3) Open the product template
(4) Add the app block named "Product Message" wherever you want it to appear
(5) Click "Save"
Step 2. Configure the product message
(1) Open a discount campaign (or a gift campaign)
(2) Click "Display Settings"
(3) Enable "Show product message"
(4) Set the target products for the message to appear on
(5) Enter the message you want to show under "Content > Product Message"
(6) Configure the display period and display conditions for when you want the message to appear
(7) Click "Save"
More information
For more details on Product Message, please also see the following help page.
