Interviews & Case Studies
[Store Interview, Part 1] From Subcontract Fact...
This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...
[Store Interview, Part 1] From Subcontract Fact...
This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Series: Shopify Seven Falls, Eight Rises] Vol....
Dott Miso, a Shopify store, shares in detail the online and offline tactics — and the results — from its one-month miso pop-up event held at Tsutaya Bookstore in Ebetsu,...
[Series: Shopify Seven Falls, Eight Rises] Vol....
Dott Miso, a Shopify store, shares in detail the online and offline tactics — and the results — from its one-month miso pop-up event held at Tsutaya Bookstore in Ebetsu,...
[Store Interview, Part 2] The Reality and Futur...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview, Part 2] The Reality and Futur...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview, Part 1] What an OMO-Style Jew...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview, Part 1] What an OMO-Style Jew...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
[Series: Shopify Seven Falls, Eight Rises] Vol....
Texas Ayumi, who runs a Shopify store, candidly shares the realities of running a Shopify store solo — sales figures and all — in a new series aimed at growing...
[Series: Shopify Seven Falls, Eight Rises] Vol....
Texas Ayumi, who runs a Shopify store, candidly shares the realities of running a Shopify store solo — sales figures and all — in a new series aimed at growing...