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Interviews & Case Studies

【ストアインタビュー前編】 ECが主戦場でも、ECが目的ではない。「野菜をMOTTO」が貫くEC戦略:モンマルシェ株式会社 河野雄士さん

[Store Interview, Part 1] Even When E-Commerce ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...

[Store Interview, Part 1] Even When E-Commerce ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...

【ストアインタビュー前編】ゆりかごから墓場まで。70年ブランドが挑むオムニチャネルへの転換:株式会社生活の木 マーケティング本部 デピュティゼネラルマネージャー 中村佳央さん

[Store Interview Part 1] From Cradle to Grave: ...

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Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...

[Store Interview Part 1] From Cradle to Grave: ...

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Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...

【ストアインタビュー】民事再生からの再出発。サン宝石が描くファン共創とShopify活用|株式会社みっとめるへん社 サン宝石事業部 神崎仁美さん

[Store Interview] A Fresh Start After Civil Reh...

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Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...

[Store Interview] A Fresh Start After Civil Reh...

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Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...

【ストアインタビュー前編】「誰から買うか」で選ばれる店へ 属人化×エンタメ戦略で挑む酒販EC:住田屋オンラインストア店長 廣中ようこ様

[Store Interview, Part 1] Becoming the Shop Cho...

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Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...

[Store Interview, Part 1] Becoming the Shop Cho...

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Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...

【ストアインタビュー前編】ECも実店舗も商品ではなく価値を届ける、酒屋の哲学:住吉酒販 代表取締役 庄島 健泰様

[Store Interview, Part 1] Delivering Value, Not...

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An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...

[Store Interview, Part 1] Delivering Value, Not...

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An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...

【ストアインタビュー前編】下請け工場からD2Cへ ニット工場を変えたアトツギの葛藤と工夫:株式会社ノグチニット 上坪裕子様

[Store Interview, Part 1] From Subcontract Fact...

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This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...

[Store Interview, Part 1] From Subcontract Fact...

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This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...

【ストアインタビュー】Shopify運用は覚悟!売れる店舗を目指すShopifyとの向き合い方とは:新田醸造 若女将 もりえさん

[Store Interview] Running Shopify Takes Commitm...

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This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...

[Store Interview] Running Shopify Takes Commitm...

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This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...