Interviews & Case Studies
[Store Interview, Part 1] Even When E-Commerce ...
"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...
[Store Interview, Part 1] Even When E-Commerce ...
"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...
[Store Interview, Part 1] It's Not the Business...
Kei Kinoshita, who built his career at NTT Data and Mercari, shares his philosophy that "it's not the business that comes first, but the management." Part 1 of this interview...
[Store Interview, Part 1] It's Not the Business...
Kei Kinoshita, who built his career at NTT Data and Mercari, shares his philosophy that "it's not the business that comes first, but the management." Part 1 of this interview...
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview Part 1] From Cradle to Grave: ...
Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...
[Store Interview Part 1] From Cradle to Grave: ...
Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...
[Store Interview Part 2] Business Comes Down to...
Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...
[Store Interview Part 2] Business Comes Down to...
Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...
[Store Interview Part 1] Taking on Family Busin...
Ryo Kikuchi of Pekofull Inc. discusses a management strategy that balances family business succession with a new venture. Triggered by an M&A deal, he split off a new company and...
[Store Interview Part 1] Taking on Family Busin...
Ryo Kikuchi of Pekofull Inc. discusses a management strategy that balances family business succession with a new venture. Triggered by an M&A deal, he split off a new company and...
[Store Interview] A Fresh Start After Civil Reh...
Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...
[Store Interview] A Fresh Start After Civil Reh...
Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...
[Store Interview Part 1] Delivering an Unpreced...
How does EVERING communicate and build understanding around its ring-shaped payment device? In Part 1, we ask Ken Kawada about using Shopify, designing the customer journey, and a brand philosophy...
[Store Interview Part 1] Delivering an Unpreced...
How does EVERING communicate and build understanding around its ring-shaped payment device? In Part 1, we ask Ken Kawada about using Shopify, designing the customer journey, and a brand philosophy...
[Store Interview, Part 1] Becoming the Shop Cho...
Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...
[Store Interview, Part 1] Becoming the Shop Cho...
Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...
[Store Interview, Part 1] Delivering Value, Not...
An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...
[Store Interview, Part 1] Delivering Value, Not...
An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...
[Store Interview, Part 1] From Subcontract Fact...
This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...
[Store Interview, Part 1] From Subcontract Fact...
This article introduces the background and ingenuity behind the launch of an in-house brand and the shift to D2C at Noguchi Knit, a long-established knitting factory in Osaka, through an...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
