For anyone running an online store on Shopify, boosting the appeal of products during a sale period is one important challenge. Displaying an eye-catching label (badge) on sale items can grab customers' attention and increase their purchasing motivation.
This article explains in detail how to automatically display a label during a sale using Shopify's standard theme, "Dawn." It comprehensively covers everything from setting up a basic sale price, to changing the label's color and text, to fine-grained customization such as position and corner rounding.
So that even beginners can work through this confidently, we'll walk through each step alongside actual admin screenshots—please read to the end.
How to Display a Sale Label on Shopify
With the Dawn theme, setting a sale price in product management automatically displays a sale label. So, this section introduces how to set a sale price.
(1) Go to Shopify admin > Products
(2) Open the product you want to put on sale
(3) Set the sale price as the price
(4) Set the regular pre-sale price as the compare-at price
(5) Click Save
(6) Go to your Online Store's product listing page (collection page)
(7) Confirm that the sale label is displayed
That completes the setup.
How to Customize the Sale Label on Shopify
This section also uses the Dawn theme as a reference.
How to Change the Sale Label's Color
(1) Go to Online Store > Themes from the Shopify admin
(2) Click "Customize" on the Dawn theme
(3) Click "Theme settings" in the left-hand menu of the theme editor
(4) Open the Badges section
(5) Choose the label color you want to change from the sale badge color scheme
(6) Click Save
(7) Go to your Online Store's product listing page (collection page)
(8) Confirm that the sale label's color has changed
That completes the setup.
How to Change the Sale Label's Position
(1) Go to Online Store > Themes from the Shopify admin
(2) Click "Customize" on the Dawn theme
(3) Click "Theme settings" in the left-hand menu of the theme editor
(4) Open the Badges section
(5) Choose the position where you want the label to appear from Position on card
(6) Click Save
(7) Go to your Online Store's product listing page (collection page)
(8) Confirm that the sale label's position has changed
That completes the setup.
How to Change the Sale Label's Corner Rounding
(1) Go to Online Store > Themes from the Shopify admin
(2) Click "Customize" on the Dawn theme
(3) Click "Theme settings" in the left-hand menu of the theme editor
(4) Open the Badges section
(5) Set the corner rounding value from Corner radius
ℹ️ The value can be set between 0px and 40px. The closer to 0px, the less rounded the corners are, and the closer to 40px, the more rounded they become. The Dawn theme's default value is 40px.
(6) Click Save
(7) Go to your Online Store's product listing page (collection page)
(8) Confirm that the sale label's corner rounding has changed
That completes the setup.
How to Change the Sale Label's Text
(1) Go to Online Store > Themes from the Shopify admin
(2) Click "…" (ellipsis) on the Dawn theme
(3) Click "Edit default theme content"
(4) "Products > Product > On Sale" is the sale label text, so change it to whatever wording you like
(5) Click Save
(6) Go to your Online Store's product listing page (collection page)
(7) Confirm that the sale label's text has changed
That completes the setup.
[Bonus] Recommended Shopify Apps for Running Sales
RuffRuff Order Bonus
RuffRuff Order Bonus is a Shopify app that lets you implement all sorts of discount campaigns based on virtually any condition.
For example, you can run discounts such as:
- Free shipping for VIP members only
- Discounts by membership rank
- Volume discounts
- Discounts when a specific product is included
- Discounts for customers with 10 or more past purchases
- First-come, first-served discounts (20% OFF for the first 10 customers)
- Flash sales
and more.
Many other discount campaigns are also possible. For details, check the service page via the button below.
RuffRuff 予約販売
"RuffRuff 予約販売" is a Shopify app that lets you run pre-orders with simple setup and accept an unlimited number of pre-orders. It has earned the "💎Built for Shopify" mark, a sign of the highest-quality apps.
With a single app, you can achieve limited-time sales, flash sales, upcoming release announcements, recurring sales, made-to-order pre-orders (build-to-order sales), member discounts, VIP member-only sales, purchase restrictions for blacklisted members, deferred payment, bundling controls, quantity limits, product card badge display (Starter plan or higher), hiding delivery date/time selection, multilingual support, and customizable cart button design.
In Closing
This article explained in detail how to display and customize sale labels using Shopify's Dawn theme.
By mastering the full range of customization techniques—from setting up the sale label, to changing its color, adjusting its position, setting the corner rounding, and changing its text—you can make your online store even more appealing.
A sale label is an important element that draws customers' attention and conveys a sense of value. By customizing the label to match your brand image, you can achieve a cohesive store design and improve customer satisfaction.
The settings introduced here take advantage of the Dawn theme's standard features, but similar functionality may be available in other themes as well. Please check the appropriate setup method for the theme you're using.
Use effective sale labels to help boost your sales.
Finally, the blog article below introduces sale campaigns you can run on Shopify. Please use it as a reference.
