Interviews & Case Studies
[Store Interview, Part 2] Building and Growing ...
"Even when e-commerce is the main battlefield, e-commerce isn't the goal." An in-depth look at our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its...
[Store Interview, Part 2] Building and Growing ...
"Even when e-commerce is the main battlefield, e-commerce isn't the goal." An in-depth look at our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its...
[Store Interview, Part 2] As Long as You Don't ...
Kei Kinoshita, President of Beverich, discusses his strategy for splitting roles between Shopify and Amazon, how he uses the RuffRuff apps, and a management philosophy that turns failure into learning....
[Store Interview, Part 2] As Long as You Don't ...
Kei Kinoshita, President of Beverich, discusses his strategy for splitting roles between Shopify and Amazon, how he uses the RuffRuff apps, and a management philosophy that turns failure into learning....
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview Part 2] Business Comes Down to...
Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...
[Store Interview Part 2] Business Comes Down to...
Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...
[Store Interview] A Fresh Start After Civil Reh...
Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...
[Store Interview] A Fresh Start After Civil Reh...
Sun Hoseki has made a fresh start after civil rehabilitation. Business Division Manager Hitomi Kanzaki of Mittomeruhen Co., Ltd. discusses the shift from catalog mail order to a licensing business,...
[Store Interview Part 2] Five Years of EVERING'...
Where EVERING stands at five years, and what's next. Ken Kawada discusses growing brand awareness through telecom partnerships and Expo sponsorship, channel strategy, a user base expanding across generations, and...
[Store Interview Part 2] Five Years of EVERING'...
Where EVERING stands at five years, and what's next. Ken Kawada discusses growing brand awareness through telecom partnerships and Expo sponsorship, channel strategy, a user base expanding across generations, and...
[Store Interview Part 1] Delivering an Unpreced...
How does EVERING communicate and build understanding around its ring-shaped payment device? In Part 1, we ask Ken Kawada about using Shopify, designing the customer journey, and a brand philosophy...
[Store Interview Part 1] Delivering an Unpreced...
How does EVERING communicate and build understanding around its ring-shaped payment device? In Part 1, we ask Ken Kawada about using Shopify, designing the customer journey, and a brand philosophy...
[Store Interview, Part 2] Shopify SEO Strategy ...
The second part of our interview with Yoko Hironaka, manager of Sumidaya's online store. We explain in detail this liquor retailer's success story, covering her social media strategy on X,...
[Store Interview, Part 2] Shopify SEO Strategy ...
The second part of our interview with Yoko Hironaka, manager of Sumidaya's online store. We explain in detail this liquor retailer's success story, covering her social media strategy on X,...
[Store Interview, Part 2] How to Build an E-Com...
The second part of our interview with Kentai Shojima, president of Sumiyoshi Shuhan, a long-established sake shop in Fukuoka. We dig deep into the challenges and resolve that came out...
[Store Interview, Part 2] How to Build an E-Com...
The second part of our interview with Kentai Shojima, president of Sumiyoshi Shuhan, a long-established sake shop in Fukuoka. We dig deep into the challenges and resolve that came out...
[Store Interview, Part 2] Building Manufacturin...
A D2C success story told by Yuko Kamitsubo of Noguchi Knit. This second part of the interview explains in detail the change in sales after adopting Shopify, the customer-acquisition strategy...
[Store Interview, Part 2] Building Manufacturin...
A D2C success story told by Yuko Kamitsubo of Noguchi Knit. This second part of the interview explains in detail the change in sales after adopting Shopify, the customer-acquisition strategy...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Store Interview] Strategically Separating Owne...
Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...
[Store Interview, Part 2] The Reality and Futur...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview, Part 2] The Reality and Futur...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
[Store Interview] Running Shopify Takes Commitm...
This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...
