Interviews & Case Studies
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview, Part 2] The More Convenient E...
What Tree of Life's interview reveals about "the more convenient e-commerce becomes, the more valuable real-world experience gets": a look at differentiation strategy in the age of omnichannel. From how...
[Store Interview Part 1] From Cradle to Grave: ...
Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...
[Store Interview Part 1] From Cradle to Grave: ...
Tree of Life, a 70-year-old brand, reveals the reality of its omnichannel strategy and the keys to its success. A direct interview with its marketing division walks through the challenges...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 2] The Future Kakimori E...
Part 2 of our interview with Takuma Hirose, CEO of Hotaka Co., Ltd., which runs the Kuramae, Tokyo-based stationery brand Kakimori, on the roles played by the physical store and...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview, Part 1] From an EC Setback to...
An interview digging into the origins and growth of Kakimori. CEO Takuma Hirose of Hotaka Co., Ltd. talks about the value of writing, building a store, the challenges of running...
[Store Interview, Part 1] What an OMO-Style Jew...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
[Store Interview, Part 1] What an OMO-Style Jew...
unigem is a marketplace and select shop for jewelry and accessories that brings together bold, distinctive up-and-coming brands. Operating both a physical store in Daikanyama, Tokyo, and an online store,...
