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Interviews & Case Studies

【ストアインタビュー後編】やりながら育てるShopify。「野菜をMOTTO」の試行錯誤:モンマルシェ株式会社 河野雄士さん

[Store Interview, Part 2] Building and Growing ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." An in-depth look at our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its...

[Store Interview, Part 2] Building and Growing ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." An in-depth look at our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its...

【ストアインタビュー前編】 ECが主戦場でも、ECが目的ではない。「野菜をMOTTO」が貫くEC戦略:モンマルシェ株式会社 河野雄士さん

[Store Interview, Part 1] Even When E-Commerce ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...

[Store Interview, Part 1] Even When E-Commerce ...

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"Even when e-commerce is the main battlefield, e-commerce isn't the goal." Part 1 of our interview with Yuji Kono of Mon Marché, whose brand "Yasai wo MOTTO" grew its e-commerce...

【ストアインタビュー後編】事業は人で決まる— ぺこふるがShopifyで応援されるブランドをつくる理由:株式会社ぺこふる 代表取締役 菊地 諒さん

[Store Interview Part 2] Business Comes Down to...

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Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...

[Store Interview Part 2] Business Comes Down to...

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Pekofull President Ryo Kikuchi practices brand-building alongside customers. A deep dive into his management philosophy of sharing MVV with customers—covering the contrast between family business and startup, hands-on use of...

【ストアインタビュー前編】家業承継と起業を同時に進める選択 食×ペットで挑むぺこふるの成長戦略:株式会社ぺこふる 代表取締役 菊地 諒さん

[Store Interview Part 1] Taking on Family Busin...

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Ryo Kikuchi of Pekofull Inc. discusses a management strategy that balances family business succession with a new venture. Triggered by an M&A deal, he split off a new company and...

[Store Interview Part 1] Taking on Family Busin...

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Ryo Kikuchi of Pekofull Inc. discusses a management strategy that balances family business succession with a new venture. Triggered by an M&A deal, he split off a new company and...

【ストアインタビュー後編】ShopifyのSEO戦略と、SNSでつくる属人化ECの現在:住田屋オンラインストア 廣中ようこ様

[Store Interview, Part 2] Shopify SEO Strategy ...

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The second part of our interview with Yoko Hironaka, manager of Sumidaya's online store. We explain in detail this liquor retailer's success story, covering her social media strategy on X,...

[Store Interview, Part 2] Shopify SEO Strategy ...

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The second part of our interview with Yoko Hironaka, manager of Sumidaya's online store. We explain in detail this liquor retailer's success story, covering her social media strategy on X,...

【ストアインタビュー前編】「誰から買うか」で選ばれる店へ 属人化×エンタメ戦略で挑む酒販EC:住田屋オンラインストア店長 廣中ようこ様

[Store Interview, Part 1] Becoming the Shop Cho...

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Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...

[Store Interview, Part 1] Becoming the Shop Cho...

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Yoko Hironaka, manager of Sumidaya, a liquor shop in Hiroshima, shares the secrets behind her e-commerce success. This article explains in detail how she has run her Shopify site —...

【ストアインタビュー後編】「伝わるEC」のつくり方とShopifyで叶えるブランディング:住吉酒販 代表取締役 庄島 健泰様

[Store Interview, Part 2] How to Build an E-Com...

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The second part of our interview with Kentai Shojima, president of Sumiyoshi Shuhan, a long-established sake shop in Fukuoka. We dig deep into the challenges and resolve that came out...

[Store Interview, Part 2] How to Build an E-Com...

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The second part of our interview with Kentai Shojima, president of Sumiyoshi Shuhan, a long-established sake shop in Fukuoka. We dig deep into the challenges and resolve that came out...

【ストアインタビュー前編】ECも実店舗も商品ではなく価値を届ける、酒屋の哲学:住吉酒販 代表取締役 庄島 健泰様

[Store Interview, Part 1] Delivering Value, Not...

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An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...

[Store Interview, Part 1] Delivering Value, Not...

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An interview with Kentai Shojima, president of Sumiyoshi Shuhan. We explore a business model rooted in Fukuoka's local sake that blends a physical store with e-commerce. Having reconsidered the true...

【ストアインタビュー】オウンドメディアとECサイトの戦略的分断:調味料の可能性を広げる「ご当地調味料」 事業とは 株式会社Rainbow Taste 代表取締役 寺門 里紗様

[Store Interview] Strategically Separating Owne...

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Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...

[Store Interview] Strategically Separating Owne...

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Transforming the seasoning industry through EC and media! Rainbow Taste Inc. strategically separates "Chomiryo.jp" and "Sato SEASONing" as it expands. CEO Risa Terakado talks about the appeal of local, region-rooted...

【ストアインタビュー】Shopify運用は覚悟!売れる店舗を目指すShopifyとの向き合い方とは:新田醸造 若女将 もりえさん

[Store Interview] Running Shopify Takes Commitm...

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This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...

[Store Interview] Running Shopify Takes Commitm...

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This is our interview series featuring Shopify merchants. Today we spoke with Nitta Jozo, a long-established miso brewery in Nagano Prefecture that migrated to Shopify in April 2024. We talked...