Note: This article covers Vegas, an e-commerce platform available only in Japan. This will not be relevant if you are not evaluating platforms for the Japanese market.
To build your ideal e-commerce site, a high degree of customizability is important. However, many e-commerce carts have limitations on the features available, and some people may be struggling to choose the best e-commerce cart.
For such people, we recommend considering the mail-order system "Vegas." Vegas allows you to flexibly customize its features to match the growth of your online shop.
This article explains in detail Vegas's features, advantages, and usage fees. If you want to learn more about Vegas, please read to the end.
What Is the Mail-Order System "Vegas"?
Image source: Vegas
Vegas is a mail-order system operated by Forbis Co., Ltd. It allows features to be optimized to match the growth of your online shop. Its appeal lies in the ability to customize flexibly without being constrained by the system's own limitations, as is often the case with typical e-commerce carts, and it is used by e-commerce sites across a variety of industries.
Features of Vegas
Below, we introduce the features of Vegas.
Features Needed for E-Commerce Operations Provided as Apps
Its biggest feature is that all functions corresponding to e-commerce operations are provided as apps. Each function needed to run an e-commerce business — such as order receiving/placing, returns, and campaigns — is available as an app, and store owners can freely choose which apps to use.
Supports Multichannel
Image source: Vegas
Vegas supports multichannel operations, allowing you to connect with customers across multiple sales channels, such as physical stores, online shops, and social media. This makes it possible to reach customers by leveraging a variety of sales channels.
A Wide Range of Sales Initiatives Can Be Executed
Image source: Vegas
Another feature of Vegas is the wide range of sales initiatives it can execute. It supports four patterns — initiatives for first-time buyers, initiatives for repeat buyers, point-based initiatives, and discount initiatives — making it possible to roll out detailed, customer-specific initiatives, such as "offer a special price to third-time buyers" or "include a bundled gift on the sixth purchase."
Generous Support from Implementation Consideration Through Operation
Vegas provides generous support from the implementation consideration stage through system development and operation.
| Phase | Support details |
|---|---|
| Implementation consideration phase | Organizing operational and system challenges and compiling requirements, calculating the scope, budget, and schedule for system replacement, selecting candidate development vendors, etc. |
| Development phase | Creating/changing workflows, supporting the formulation of business rules, creating operation manuals, supporting operational testing on the new system, rehearsing data migration, etc. |
| Operation phase | System master registration, data extraction/aggregation, data maintenance, product master registration, bulk order data registration, organizing operational issues, etc. |
Even after operation begins, you can receive support aimed at improving your service, such as considering the introduction of new technologies/products and adding or changing packaged software.
Advantages of Vegas
Here we explain the advantages of Vegas in detail.
The System Can Be Flexibly Customized to Match Business Growth
Because all the features needed to run an e-commerce business are provided as apps in Vegas, you can design the system by combining the apps you need to match the situation of your e-commerce site. If existing apps cannot handle a particular need, new apps can also be added.
With other e-commerce carts, it is not uncommon for a feature you want to use to be unavailable due to constraints on the system side. With Vegas, however, you can continue customizing the system toward realizing your ideal e-commerce site at any time.
Enables Omnichannel, Which Helps Improve the Customer Experience
Vegas makes it possible to achieve "omnichannel," in which multiple sales channels are linked together to reach customers in the optimal way. With omnichannel, responses such as "if a customer who visits a physical store finds that the product they want is out of stock, immediately arrange for it to be ordered from the e-commerce site and picked up at their nearest store" become possible.
This increases customer satisfaction and can be expected to improve repeat purchase rates.
You Can Combine a Variety of Sales Initiatives to Improve Repeat Purchase Rates and Expand Sales
Another appeal of Vegas is that you can freely combine and execute a variety of sales initiatives.
You can set detailed combinations of customer status and initiatives, such as "include a bundled gift on the third purchase," "free shipping on orders of 1,000 yen or more," "20% off on the second purchase," and "redeem 500 points for a gift."
Because you can present the optimal initiative to match each customer's status, you can achieve improved repeat purchase rates and expanded sales.
You Can Proceed While Receiving Support Toward Resolving Operational Issues
Another appeal of Vegas is that you can receive generous support aimed at resolving operational issues.
| Phase | Support details |
|---|---|
| Implementation consideration stage | Conducting interviews with each department about operational and current-system issues, and supporting the organization of operational and system challenges |
| Development stage | Support for formulating business rules, creating operation manuals, and conducting operational testing on the new system |
| Operation stage | Support for considering new technologies/products aimed at improving service, and organizing operational issues |
By receiving this support, you can build a system that addresses your operational issues down to the smallest detail. As a result, current challenges in your e-commerce business can also be resolved smoothly.
Functions of Vegas
Vegas mainly offers the following functions.
| Function category | Main functions |
|---|---|
| Customer | Bulk customer operations, customer tags, bulk customer tags, points, customer records, inquiries, favorite products, etc. |
| Store | Store staff, store product allocation ratio, in-store pickup settings, store products, order receiving, subscriptions, subscription boxes, POS integration, returns, etc. |
| Sales warehouse | Bulk sales warehouse products, logistics shipping, receiving/shipping, inventory counts, location transfers, inter-store transfers, replenishment orders, etc. |
| Inventory | Bulk inventory products, store purchased products, priority delivery warehouse for products, inventory adjustments, etc. |
| Purchasing | Purchased products, replenishment orders, etc. |
| Procurement warehouse | Procurement warehouse products, inventory counts, location transfers, setup, breakdown, purchase orders, procurement planning, etc. |
In addition to the above, functions needed to run an e-commerce business are also available, such as receivables collection agency services, article creation, and system administration.
*This content is based on information as of August 2025.
Vegas's Support System and Usage Fees
Vegas provides generous support from the implementation consideration stage through after the system is in operation. However, usage fees are not disclosed. If you want to learn more about pricing and other details, please contact them directly via the inquiry form.
Vegas Is a Mail-Order System Where You Can Freely Customize Its Functions
Vegas is a mail-order system distinguished by the fact that it provides the functions needed for e-commerce as apps. Store owners can easily customize their site by freely selecting the apps they need while looking at their e-commerce site's current situation.
It also enables omnichannel, allowing you to reach customers in the optimal way while leveraging multiple sales channels. With generous support from the implementation consideration stage through operation, even beginners should be able to run their online shop smoothly.
However, Vegas's usage fees are not publicly disclosed. Before using it, be sure to contact Vegas directly through its official website to confirm whether you can use it comfortably within your budget.
